Welcome to the NEW MyTechOpinion

At MyTechopinion we dig through ALL those technology offerings to identify key products and services to benefit your real estate business. Let us be your real estate technology knowledge base. Please share your comments and questions with us!

The Trick To Adding Local Search To Your Website or Blog

Author: Reggie

Last week I talked about how mapping can help market your sales history (or any data for the matter) on your website or blog using Google Maps. This week I will use maps to showcase local attractions for home seekers on your website. As you know, many buyers care just as much about the neighborhood /community as the home itself! Why not add a page to your website or blog that facilitates buyer neighborhood research without leaving your site. Search ideas are limitless, but to start buyers could search local shopping, restaurants, parks, schools, recreation centers etc.  

To accomplish my goal, I will cover two different methods. The first method will be for real estate agents using WordPress, and the second method is for all other platforms or traditional Websites.

For both examples Continue reading here »

If you have enjoyed MyTechOpinion - Technology for Real Estate, please subscribe to our RSS feed!

HomeGain Launches New Agent Blogging Network

Author: NikNik

HomeGain launched their new agent blogging network tonight. Since Max the HomeGain Gorilla isn’t returning my Facebook messages and tweets, I had to hit up Louis Cammarosano (General Manager of HomeGain) with a few questions. Thanks for the lowdown Louis!

HomeGain members can now blog directly to consumers! Each agent blog will have a distinct URL with the member’s city, name, and zip code (ex: http://blog.homegain.com/real-estate-blog/sanfrancisco/NicoleNicolay/94133). Unlike the agent to agent blog platforms, HomeGain’s blog network provides agents with a forum for helping consumers with the home buying and selling process. Agents can reach out to consumers via their blog, as well as make, receive, and approve comments.

The HomeGain Blog recently scored a page rank of 7, so agents looking for a SEO boost could potentially get one from blogging there. Louis adds, “Also since our traffic comes not just from SEO but from HomeGain.com (which is a source of traffic that far exceeds our SEO traffic), SEM and from hundreds of partners, there is a built in audience so the agent does not have to write for Google to get noticed.”

The new HomeGain member profile features the agent predominantly with a link to their web site and phone number. There is an email box that the customer can use to ask a question (the email box remains a fixture at the top of all tabs). The HomeGain member interface incorporates carefully organized tabs for quick links to the agent’s blog and profile, as well as other home buying and selling tools including the Homesale Maximizer. And, if the consumer wants to they can fill out a form and get a professional CMA or they can just ask for one by calling or emailing the agent. Louis shared that he’s got one more tab coming that will complete the offering and there will be NO ADVERTISING!

HomeGain will continue to enhance its functionality with additional features. A new HomeGain Search Feature and Library of Syndicated Content are in the works already! Check out the HomeGain real estate blogs here.

If you have enjoyed MyTechOpinion - Technology for Real Estate, please subscribe to our RSS feed!