With the market changing many agents are looking at their current offering’s and trying to re-invent themselves. Why not change some techniques with your geographical farm area to build your name recognition? One idea would be to create an online community or intranet. This online tool is aimed at providing your geographical farm area targeted information ranging from local classifieds, forumns, news, directories, surveys, documents, events–the list goes on.
The Blue Fire Group, based in Littleton Colarado, has created a tool by the name of Non Stop Neighbors. This community-based intranet is designed to allow agents to sponsor a site, as a result gaining neighborhood exposure. Since the agent is providing this resource to local homeowners, they will obtain email addresses as community members join. Non Stop Neighbors helps to ensure visitors keep coming back using automatic communication. Also every neighborhood site has a real estate module allowing the agent to become the local real estate expert and generate quality leads.