Ok, so in “Podcasts Demystified – Part 1” I talked about Podcasts and the brief history behind them. I also looked into how consumers find published Podcasts. So it seems logical that in Part 2 of this article I should look at how a Realtor would go about creating a Podcast?
Self Production
If you are on a tight budget, and would like to try producing your own Podcast you will need a few things. To start you’ll need a USB Headset Microphone, MP3 recorder, Web host & RSS Feed.
- Start by connecting your USB Headset microphone to your computer.
- Install a MP3 recorder. If you need one, try Audacity, a free software for recording and editing sounds. Use Audacity to record and save your message. Remember to make sure your audio adds value. For example, in Real Estate you may want to cover broad aspects of real estate and the economy, home buying and selling tips, and most importantly local market conditions.
- Upload your newly created MP3 to your Web host. (Try Podblaze if you need a free host)
- Now create a RSS feed. If you’re not sure how, try TD Scripts RSS Feed Generator or FeedForAll.
Professional Quality Production
To maximize the quality of your messaging I recommend the following route. One company that I’ve been watching is Real Pro Systems. They feature a product called “The Agent Webcast” that enables real estate agents to have a high quality audio production for their website. Real Pro Systems provides questions that emphasize the agent and their market. The agent simply answers the questions they’ve received from Real Pro Systems over the phone. The call is recorded and converted into a high quality production that has the feel for a live radio show. Click here to listen to a demo of “The Agent Webcast”.
About Reggie
In the November issue of Rismedia I learned that C21 Real Estate has recently launched a “series of free real estate and home-related audio podcasts”. Rismedia says that in just 10 weeks the Podcast have become the most clicked through banner ad on their site. -Reggie
I love podcasting. I think most Realtors don't realize just how easy and inexpensive podcasting can be. For uner $100 you can purchase quality equipment that allows you to record live in the field, over the phone or sitting at your computer. And as you mentioned- the editing software is free. The most valuable thing about a podcasting is its ability to couple searchable text with the audio so it is search engine friendly. I think podcasting will be huge in this industry withint he next year!
I still keep following the podcasts. Audacity is great to use.
yes, we will check it first.