Ok, so in “Podcasts Demystified – Part 1” I talked about Podcasts and the brief history behind them. I also looked into how consumers find published Podcasts. So it seems logical that in Part 2 of this article I should look at how a Realtor would go about creating a Podcast?
If you are on a tight budget, and would like to try producing your own Podcast you will need a few things. To start you’ll need a USB Headset Microphone, MP3 recorder, Web host & RSS Feed.
- Start by connecting your USB Headset microphone to your computer.
- Install a MP3 recorder. If you need one, try Audacity, a free software for recording and editing sounds. Use Audacity to record and save your message. Remember to make sure your audio adds value. For example, in Real Estate you may want to cover broad aspects of real estate and the economy, home buying and selling tips, and most importantly local market conditions.
- Upload your newly created MP3 to your Web host. (Try Podblaze if you need a free host)
- Now create a RSS feed. If you’re not sure how, try TD Scripts RSS Feed Generator or FeedForAll.
Professional Quality Production
To maximize the quality of your messaging I recommend the following route. One company that I’ve been watching is Real Pro Systems. They feature a product called “The Agent Webcast” that enables real estate agents to have a high quality audio production for their website. Real Pro Systems provides questions that emphasize the agent and their market. The agent simply answers the questions they’ve received from Real Pro Systems over the phone. The call is recorded and converted into a high quality production that has the feel for a live radio show. Click here to listen to a demo of “The Agent Webcast”.