Pre-Listing with a Technology Twist
By Reggie · December 3, 2006
With so many intriguing real estate technologies available today aimed at attracting buyers and gaining the exposure for sellers, it would be a good idea to freshen up your pre-listing presentation…that is if you have one. However before I get too deep into these new pre-listing gems, I should address some basic “Must Do’s” with your pre-listing presentation. Terri Murphy makes a great point about having your pre-listing presentation delivered the day you make the listing appointment. She advises that you have a courier or colleague deliver it for you, adding to the professional allure. This, Terri says, will establish creditability, commitment to services and professionalism. Read Terri’s article on the power of a Pre-Listing System here. If you find Terri’s information intriguing, take a look at Mark McKee’s Article “Increasing Your Listing Success Ratio” He does a great job of outlining pre-listing objectives and items to think about including in your pre-listing presenation.
Okay, let’s talk tech. Start by visiting SinglePropertySites or Listing Producer minutes after scheduling your listing presentation. If you don’t have an account, create one for free. Use their tool to make a website devoted solely to the property. These companies do not charge a fee until you make the site “Live” with its own domain name (ex. 1122mainstreet.com). However they do have “free view” options. For example, SinglePropertySites will establish a temporary URL. Simply copy that web address into a template flyer promoting the service and you have a pre-listing dazzler!
Also briefly cover listing exposure; its a big topic these days. The seller wants to know that you have reach and access to buyers. Flex your technology muscles by briefly speaking about your means for promoting their home via the Internet. Include, but go beyond MLS, Realtor.com and Homes.com, use sites like Postlets to build and submit professional classified ads. Once you make the ad, Postlets will submit your listing to sites like Edgeio.com, Google Base, HotPads.com, Oodle.com, Propsmart.com and then you can copy the Postlets HTML for Craigslist.org, LiveDeal.com, and Backpage.com…I think you get the idea. It’s a highly effective way to blanket broadcast your listings for maximum exposure!
Why not also take this opportunity to build an online pre-listing presentation survey? This is a great opportunity to learn any concerns or fears the seller may have with listing their home. For example, the idea of showing times may be stressful to a household with children, or maybe it’s pricing in this changing market. Knowing these concerns before you meet will not only help you prepare, but it will allow you to tackle these issues with the seller head-on! If you are looking for a survey solution, try Survey Monkey or Zoomerang. You can also use these survey tools to make a questioner for the seller to ask other agents. Dirk Zeller’s talks about the idea here. He says “I always sent this to knock out at least half of the other interviewees. I
obviously knew the answers, but most of my competition had no idea.”
So all of the ideas are powerful, but remember that your pre-listing presentation is just an introduction. Make sure not to overwhelm the seller with too much information. You’re just trying to position yourself as the expert!
Trackbacks
Check out what others are writing about this post...Share your thoughts...
If you want an avatar or to include your social profiles join our Facebook community. You can also edit your profile and add your favorite networks.
[...] you using your past real estate sales to effectively market yourself in your prelisting and listing presentations? I have a cool mapping technology that will help you create a dramatic [...]