Okay, let’s talk tech. Start by visiting SinglePropertySites or Listing Producer minutes after scheduling your listing presentation. If you don’t have an account, create one for free. Use their tool to make a website devoted solely to the property. These companies do not charge a fee until you make the site “Live” with its own domain name (ex. 1122mainstreet.com). However they do have “free view” options. For example, SinglePropertySites will establish a temporary URL. Simply copy that web address into a template flyer promoting the service and you have a pre-listing dazzler!
Also briefly cover listing exposure; its a big topic these days. The seller wants to know that you have reach and access to buyers. Flex your technology muscles by briefly speaking about your means for promoting their home via the Internet. Include, but go beyond MLS, Realtor.com and Homes.com, use sites like Postlets to build and submit professional classified ads. Once you make the ad, Postlets will submit your listing to sites like Edgeio.com, Google Base, HotPads.com, Oodle.com, Propsmart.com and then you can copy the Postlets HTML for Craigslist.org, LiveDeal.com, and Backpage.com…I think you get the idea. It’s a highly effective way to blanket broadcast your listings for maximum exposure!
Why not also take this opportunity to build an online pre-listing presentation survey? This is a great opportunity to learn any concerns or fears the seller may have with listing their home. For example, the idea of showing times may be stressful to a household with children, or maybe it’s pricing in this changing market. Knowing these concerns before you meet will not only help you prepare, but it will allow you to tackle these issues with the seller head-on! If you are looking for a survey solution, try Survey Monkey or Zoomerang. You can also use these survey tools to make a questioner for the seller to ask other agents. Dirk Zeller’s talks about the idea here. He says “I always sent this to knock out at least half of the other interviewees. I
obviously knew the answers, but most of my competition had no idea.”
So all of the ideas are powerful, but remember that your pre-listing presentation is just an introduction. Make sure not to overwhelm the seller with too much information. You’re just trying to position yourself as the expert!