Real Estate Neighborhood Marketing
By Reggie · January 14, 2007
Would you like to dominate a particular neighborhood? Would you like to provide the community with instant access to local information? How about providing your target neighborhood a community calendar, recipe exchange, classified ads, community news, local jobs, school information, merchant exchange, games for the youth and more? That’s what I thought! You can already see the power right? Blogs are one way to do such a thing, but Connecting Neighbors is a tool that’s built to do just that…right out of the box.
Connecting Neighbors was founded in 1999 and won the 2002 Inman Innovator of the Year award for the most Innovative Use of the Internet. In January 2005, Connecting Neighbors was acquired by Reply.com. As a result of this purchase, connecting neighbors has continued to grow and add serious features. Most importantly, they help real estate agents provide value to local homeowners while displaying your knowledge and commitment to the neighborhood.
From my experience, many real estate agents are continually struggling to brand themselves in the neighborhoods they compete in. Historically these real estate agents have done direct to consumer advertising via postcards, flyers, newsletters, block parties, sponsoring community events and more. These items all have varying degrees of success.
One thing we know is that the Internet is forever changing the typical homeowner. These individuals want immediate access to the information they seek, in a transparent nature. With Connecting Neighbors real estate agents can purchase these website solutions and lock-in their neighborhood! As Connecting Neighbors will only sell one site per area. Be the first real estate agent to provide your community local knowledge!
See an example here
To sponsor a neighborhood, click here
To search for a neighborhood, click here
Comments
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I remember this but have not been there in some time. Will have to revisit. Thanks for the tip. We just did a post on placeblogging and this is relevant.
Great, I’ll take a look at your article. Have you also seen NonStopNeighbors.com?
I love my Connecting Neighbors website. It does great in the search engines and I’ve got 100’s of subscribers to my monthly newsletter.
It’s http://www.SeattleNeighborhoodGuide.com and I’ve been able to personalize it and really make it my own site.
I love the premise, but aren’t these being offered by companies in the business of selling websites. So, they can’t be limiting. They will sell one site with: subdivisionnameHomes.com. Then they will sell another with subdivisionnameLiving.com. And so on. Why not have a site in the actual name of the subdivison. It would be exclusive as there is only ONE .com for every name.
Hi Jeff,
Once you reserve a geographic area, connecting neighbors will not sell a competing site it that area. –Reggie