Survey Options For Your Real Estate Business

I was recently engaged in a conversation about Surveys in Real Estate and I stood behind my view that agents should use these tools! Do you really know the interest level of customers visiting your open home? Do they have vital information to share if you ask just the right question? Why risk it, today there are tons of survey options designed to make the creation, deployment and tabulation easier than ever! Now with hosted solutions such as SurveyGizmo, Zoomerang, and Survey Monkey anyone can capture the information they desire. And if you’re interested in hosting your own survey tool, take a look at Dominion Webs’ DW Survey script.

With your survey tool of choice, you can easily create a template survey for various situations. To start, you should have a “Prelisting Presentation Survey.” This template will be used when you land a new listing appointment. Simply forward it out via email with your prelisting packet, and you’ll have a chance to collect valuable seller feedback before you have the listing presentation. As a result you can address any issues brought up by the survey.

You may also want to gather feedback of potential buyers as they leave an open house. This is a great opportunity to find out their true intentions. I’ve heard various stories about transactions being saved by discovering information through consumer feedback. A few other ideas may include a survey of the selling party after you didn’t get a listing, or follow up a successful close with a post-closing satisfaction survey.

For tips on creating a survey, take a look at eHow’s article.