With so many buyers turning to the Internet to shop real estate, getting your listings in front of them couldn’t be easier. There are many website solutions to choose from when it comes to posting your listings online. Many of these sites provide a comprehensive suite of products and services in order to better market your listings online (i.e. listing flyers/ads, virtual tours, mini-websites, blogs, etc.). Spend less time recreating everything, when you can create it once and share it in several formats while also getting the info you want in front of your potential buyers! But don’t take my word for it, check out a few of the following ways you can syndicate your listings for yourself. Keep in mind that not all aggregated websites reach the same audience, so be wise before posting your listing. Are you really reaching out to the right demographic?
As of the CAR 06-07 Internet Vs. Traditional Buyer Report, the share of Internet Buyers (those who use the Internet as a significant part of the home buying process) reached 70% in 2006. Many have estimated this percentage closer to 90%.
vFlyer.com
A one stop shop for creating, promoting, and distributing classified real estate listings. Their easy-to-use interface allows you enter information in quickly and get your listings out to Google Base, Edgeio, Oodle, Vast.com, Trulia, PropSmart and others! Other highlights include: Built-in tracking for ads, cut and paste ready to use HTML into Craigslist and eBay, embed your ads into your blog or website via their slick widget, and generate PDF files you can email or print. vFlyer also includes social bookmarking and Yahoo maps. Example Example Widget
Postlets.com
Postlets make it fast and easy for just about anyone to create a real estate ad like a pro. Utilize drop down menus of standard features to walk you through the process of creating your elegant listing ad. Your listings will be automatically sent to Oodle, Google Base, Trulia, Backpage, Propsmart, Edgeio, Vast, and other classifieds search engines. Postlets also includes a small Google Map for aerial and satellite views. Once your ad is complete Postlets will generates HTML code for posting ads on Craigslist and LiveDeal. You can also use the code for your blog or email newsletter (although it’s not quite as slick as vFlyer’s widget). Example
RealBird.com
RealBird, known for their map based-search, will syndicate your listing to Google Base, Google Blog Search, Edgeio.com, Oodle.com, Lycos, IceRocket, Vast and Technorati when you make a listing flyer using RealBird Publisher. RealBird also has built-in support for cross-marketing your blog and your other listings on your virtual tours. Once you enter your blog’s RSS feed in your RealBird profile, your virtual tours will show the latest blog posts in the footer. Your listing flyers are also optimized for search engine indexing and include social bookmarks. Example
Tourfactory.com
Tourfactory can give your real estate presentations and virtual tours the professional look they need in this competitive market. In addition, your real estate listings will be delivered to millions of potential buyers via Move.com. Realtor.com, Google, Yahoo, Home Debut, Sprint, and the Dupont Registry. Example
Classifiedflyerads.com
ClassifiedFlyerAds.com is a simple solution for creating full color, eye catching real estate ads, rental ads, auto ads and items for sale ads that will automatically be posted to top classified directories and live data feeds (Craigslist, Google Base, backpage, edgeio, Propsmart, Syndic8, Realty Feed Search, Oodle.com, Lycos, Trulia, LiveDieal, FindHomeRentals, hotpads.com, geebo, Vast, Realty Feeds, and more). Example
PostYourListings.com
Postyourlistings.com provides a suite of products and services, including: listing syndication, agent/broker websites (design & hosting), and print marketing flyers. Your real estate listings are transmitted to major portals every night: Yahoo, Cablevision 12, LongIsland Press, Google, vlshomes.com, HomeSeekers.com, Home Gain, MLS.com, Real Estate Espanol, Lycos, oodle.com, Craigslist, Real-Estate.com, ListingMania.com, Trulia, Propsmart. Their designs may not be among the best, but they sure get creative when it comes to their syndicated partners. Example
reallyo.com
reallyo is a free tool for real estate agents and brokers to create great looking flyers with video tours, photos, floorplans, Google maps and descriptions. Point interested buyers to your reallyo flyer, link it on blogs, forums, emails and other classifieds sites and embed video. Create impressive real estate mini sites in minutes and reach thousands of buyers via Syndic8, Google Base, oodle.com, edgeio, backpage, Local.com, Lycos, Realty Feeds, Vast and Livedeal. Example
About NikNik
Nice list. I was only familiar with 4 of them.
Great list. I work for Wallhogs and we just began making Wallhogs for some realtors to use for their advertising and marketing. Is this something that would work in your industry? Let me know if this is something that you'd be interested in hearing more about. I can show you some examples and explain anything that needs explaining. Thanks, Scott at Wallhogs
Looks Like you forgot Point2. They have about 20 syndication partners and they give me analytics. I tried them all and like them the best. The only hitch for some might be that you have to be a licensed real estate professional.
Z57 syndicates their clients listings for free to a bunch of places. All of the ones you mention charge for this service, but it is included with a Z57 website.
Great article, I use postlets and love it. I loke the fact that they give you the code to place your ads on Craigs List. It provides a much more professional presentation to viewers and show potential clients that you are willing go stand above the norm.I also have a Z57 site and love it. There syndication is great and they are definitely on there game.
After Chad told me about vFlyer, I was on the site, and its on my blog now! You guys are amazing!
Thanks for mentioning PostYourListings.com We are always adding new real estate portals that generate buyer leads for our agents and brokers.It's not the number of portals, but how many leads they produce.The big lead generator right not is craigslist. The difference between postlets, vflyer and us, is we have a direct interface with craiglist.There is no cutting or pasting html. We also have thousands of local town web sites that help agents as a listing tool and increase web presence for their listings.
Yeah craigslist is great. Ive been using a craigslist posting tool http://www.craygo.com to post to the craigslist real estate/housing sections. I thought I'd share the tip with you. With the craigslist tool you can easily post to all top cities, or stay within the top listing of one city.
cool list!
it's pretty new so I'm not surprised that it's not here, but splaht! is one that people miss. might be because there are no templates to build so it's not quite the same, but i already have my listings on a nice site that i paid a lot for so i'd rather link to that. i just use splaht.com to bookmark my listings on my own site then they automatically post to the same places like trulia, vast, oodle and google base. may be one to add when you update the list. still a great list. thanks
interesting. all these syndication places advertise that they can post my listing to craigslist for me…but craigslist clearly does not allow posting services. so basically if a company advertises posting your listing to craigslist for you, they are either lying or breaking the terms of service at craigslist.
nice companies.
John- These companies provide the information or html code that you can CUT and PASTE to Craigslist. They are not trying to say that they will do it for you….they just make the process easier.
Also, there is another company you should take a look at: http://MyMarketWare.com. It's super easy to use, 100's of beautiful templates, great mapping features and over 70 automatic links to area amenities based on the address you submit. AND once you create and publish your MarketWare listing site, you can easily highlight the HTML code for a beautiful full color posting at Craigslist. But again….consider posting to Craigslist once a week. MyMarketWare syndicates to Trulia, Yahoo, Google, Propsmart, Oodle, Homescape, Cast & Local.
NikNik
You are right with regards to Postlets…they provide HTML code that I can easily paste into craigslist. However, as an example, post1ad.com. They advertise doing the posting for you which is clearly not allowed.
Interestingly enough, I emailed postyourlistings.com twice and asked them about this, and nobody responded to me.
NikNik,
I'm hoping you can help me. I'm working on a project for my broker to see if there is a more cost effective way to handle syndication than the current Premium membership at Point 2. We are in the process of moving the website to a WordPress blogsite, and don't really need the P2 site anymore other than for 3 things:
- easy syndication with an agent assigned to each listing so their picture and contact info is listed with each listing
- ability to use widgets so that the agents with websites can have their own listings on their websites, but all will also be on the broker site
- some way for the agents that don't have their own websites to have a profile page (we might be able to do this through the WordPress site)
I've looked at most of the services you listed here, and am having trouble finding one that can handle my 1st need. Any suggestions that would be less expensive than $120 per month for a large number of listings?
Wow! I use thelistingwidget.com and it is $9.99 per month to syndicate to dozens of sites. All the basic "big ones" and then a ton that I have never heard of. I found myself here this morning because up until just now I was wondering if I should switch to another company. I wanted to get my listings on Hotpads.com and Widget doesnt have that. I pay another $9.99 per month for virual tours to link to any of my sites. They have started workign with craigslist alsp. They have e flyers and individual webpage for each listing
Check out Sawitonline.com
I use Sawitonline.com for my real estate listings – Result are great and the HTML code I use for Craigslist really make my listings stand out.
Great article! Another one to check out is Builderfeeds.com! They are providing real estate syndication for new home builders and they are about to launch a sister site called Brokerfeeds that will provide the same service to brokers and the MLS.
The service is very inexpensive and the customer service is excellent. You can be the least tech-savvy person in the world and still use the service! Very easy.
Karen,
For a large number of listings you should take a look at this site. Their program will create the syndication feeds directly from your database.
http://www.artis-usa.com/Products/RES/RESCorp.asp
we build database driven custom design web sites for realty professionals.
Each site we built, I can program a property list data feed xml file generated from my own database. I would like to find out a good real estate listing syndication service (quality and cost effective, no or less ads etc.). Plus, I would like that real estate listing syndication service be able to come to my web site such as http://www.mysite.com/syndication/listing.xml to fetch the data every day and then syndicate it to dozens major listings.
does postyourlistings.com do that? fetch the data from my xml data feed file created my own site's database? Many sites I have seen either get mls data or the agent have to manually put in. I am looking for the good service but also auto fetch data from my xml data feed file on my site.
Thanks!
Does anyone find syndication frustrating in that it takes weeks to get listed on these sites, for daily updates sent to be shown, for the initial feed to show up? We are sending our listings to the major sites since early February and some are still not there or accurate. We are using a private service to send to Trulia, zillow, googlebase, homefinder, vast, oodle, yahoo real estate and a few more.
Yahoo's information says it may take 3-5 days for intial feed – it has been weeks, still nothing shows. And many of our agents were already there using homesandland.com advertising and their syndication program. The homes and land listings are still there, not our broker feed yet.
I can't find any realistic articles about this subject – just how great syndication is. For me, it is not so great so far, especially when agents are checking daily and do not see their updates.
Anybody have an wisdom – besides "syndicate with us!"?
One of the main issues I’ve found is trying to navigate the landmine of requirements for search engines out there. Some search engines are turning off feeds because of all the garbage listings that are stale or otherwise horrible. The only service I have found that tells you exactly what you need to do to get syndicated correctly and accurately is Mentorfeeds at http://www.mentorfeeds.com
does any of those services support Arabic listings …
We use Artis-usa.com
7 Ways to Syndicate Your Real Estate Listing http://bit.ly/M5cy
[...] 7 Ways to Syndicate Your Real Estate Listing [...]
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Check out SlimAds.com – users can pack all that is critical in one single ad – text, images, video , and the functions that enable messaging between buyers and sellers .. Listings are optimized for the mobile and the Facebook app and Smart TV app allow one to leverage social networks and Smart TV's QR Codes offered can be used in the print media as well ..
One of a kind and a unique offering
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http://www.slimads.com/slimads/tiny?XF11BB22
I just found a great source where i am getting some quality leads ever since i started syndicating my offices listings is with The Housing Block. Worth checking out guys. https://www.housingblock/
Mentorfeeds does superior error handling and hit-counting with their service and its only $1/month for syndicating a listing.