Email Newsletters for Real Estate Agents
By NikNik · August 29, 2007
Real estate newsletters are a very popular form of communication. Email newsletters can be a great alternative for busy real estate agents who want to try another marketing medium, save on printing costs and reach a larger audience. Brand yourself as the local expert and offer community information. Include your latest listings and inform your clients with real estate industry news. A concise newsletter with several small informative snippets is the way to go! In addition, you can direct your subscribers back to your website and blog, as well as capture new leads. But before you can do all this, make sure you have collected, and continue to collect, email addresses and update your contact database regularly. There are a variety of online marketing websites that can help you take it from there. Try these similar, yet different marketing solutions on for size:
- Constant Contact
Choose from a variety of professionally designed newsletter templates. You’ll need to insert pictures, contact info AND your own industry articles. Cost is based on your email list size. So the range spans from $15 a month for a list 0-500, all the way to $225 for lists up to 25,000! You can also create unlimited surveys and invite participation from your email list or website visitors. - iContact
iContact is an email marketing service that provides you with the ability to design a template, insert your content, send, and track email newsletters, RSS feeds, surveys, and autoresponders. Pricing starts at $9.95 per month for 500 contacts to $699 a month for up to 100,000 contacts! - MyNewlsetterBuilder
MyNewsletterBuilder gives you the ability to incorporate multi-media within your newsletter: virtual tours, audio tours, rotating banner ads, and custom template design. Free 60 day trial. Offers additional services: website design, RSS Feeds Setup, SEO, and more! - EmailFusion
If you have even less time to create content and you don’t mind spending a bit more, EmailFusion may be the answer for you. Besides having some amazing looking email campaigns, they offer professional pre-written content for your newsletter. And for those of us who prefer original content, you still have the ability to insert your own content. With EmailFusion, you can easily manage your subscribers and receive real time reports with detailed analytics. Pricing on their packages range from $39.95/month to $139/month, all include a $99 one time set-up fee. - Zookoda
Great solution for real estate bloggers! Promote your blog and your brand! With Zookoda, you can send a daily, weekly, or monthly summary of your blog content. You can also manage your subscribers and enhance your blog with custom a subscription form. For those of you that know a little HMTL, use their Zootags to customize your newsletter. (Format your picture, logo, etc.) Oh, and did I mention it’s FREE! (BTW-We use it and we like it!) - Create your own with a Publisher template!
This is a great option if you have an assistant or work in a team. And FREE! Create you own Publisher template and have your assistant fill in the local and community info, featured listings, etc. Bloggers, just copy and paste your blog content into your newsletter template. Send your email newsletter right from Publisher (File>Send Email>Send this page as message) and access your Outlook database! And for those of you that are using Publisher 2007, you can take advantage of their new email merge feature. Once you have set up a template, it’s just about plug and play!
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Tags: real estate news, Microsoft, bloggers, customize, featured listings, MyTechOpinion
Great post. I have used Constant Contact for over a year now to send out relevant real estate news to prospects and clients. I’ve also used Zookoda as a filler (in between newsletters) to send out blog posts content.
Constant Contact also allows full customization of its newsletter to match your theme or website. One thing they don’t mention is that they can also get rid of the Constant Contact logo (only if you ask them directly).
Thanks Marc! Looks like you have the e-newsletter dialed in with your business. I’m also a fan of both your selections and happy to see you’ve had success with them.
I use Vertical Response - http://www.verticalresponse.com - for my email newsletter. Instead of paying a monthly fee, you pay for each email sent. If you have a fairly small list this will go a lot further then paying each month.
I’ve been using Boomerang for our email newsletters, and am really happy with them. Great product, lots of extras you don’t see at the other solutions, and great customer support. Like iContact, their plans start at $9.95/month. I’m also currently testing out their online surveys; and if I need them, they offer fax and direct mail printing services as well.
Boomerang email marketing accounts are free to sign-up and they currently are offering 100 free email credits and 50% off your first 2 month’s service. Great time to test them out!