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RealBird’s New Features and New Business Model

RealBird has reworked their business model for you real estate agents, and will now be offering their RealBird Listing Publisher technology for free—without advertising. RealBird’s Listing Publisher has some great value propositions and is one of 7 great ways to syndicate your listing. To start, Listing Publisher will allow you to create an unrestricted amount of property websites. Since we know that enhanced content online helps sell the home, start by uploading an unlimited amount of property photos. Also use their powerful HTML editor to embed any multimedia content such as a video tour of the home, panoramic slide show or podcasts.

According to NAR, approximately 70% of buyers want to know more about the community they are buying in, so you’ll want to use the rich-text editors to include community and neighborhood information. Potential buyers will also see a “ValPak” icon to the map providing local coupons to enhance their experience. The Listing Publisher will also cross market your listings on each custom site you’ve created. You will also want to include these listings on your personal website. Simply grab their ‘Just Listed” widget to display your listings in the side bar of your website or blog. Or maybe it’s GeoRSS mapping widget you’re looking for. This widget will provide your website visitors local street maps, amazing 40 degree angle “bird’s eye” views (HOT technology) with local points of interest overlay.

Once your site is built, easily publish your listing site to a domain of your choice. Now it’s time to syndicate your listing for maximum exposure. RealBird can help you get the word out to Google Base, Trulia, Edgeio, Lycos Classifieds, Oodle, Local.com, Vast, and RealBird’s own SearchOnMaps.com. You can also grab the code to post on tools like Craigslist, Backpage, Kijiji, Facebook etc.

About Reggie

Reggie Nicolay is founder of the real estate technology blog MyTechOpinion.com, and is the Vice President of Marketing and Social Media for the Realtors Property Resource “RPR”, a property database for REALTORS®. Reggie was named one of the 100 Most Influential Leaders in Real Estate for 2010 by Inman News.