Besides writing thoughtful, innovative, resourceful and creative real estate blog posts that keep your visitors coming back for more, here are a few more ideas for gaining readership for your blog (view Part 1 of this Idea List) :
- Build your online networks: at ActiveRain, Facebook, MyBlogLog, LinkedIn and Zolve. Create and maintain a profile, add your weblog address, RSS feed, etc. Although these communities may have different features, all provide blog and blogger exposure by helping you reach out to your colleagues and client sphere—ultimately yielding a readership gain!
- Put a live link to your blog in your eStationery. Your blog address should be on all your real estate print marketing AND email marketing. So if you have eStationery or an email signature, be sure to make the most of it by including a live link to your blog. I favor custom eStationery headers like the one below. Suggestion: Don’t add more than 2 links as it may begin to trigger spam filters.
- Participate in blog writing contests: Step up your blog writing game and enter your recent posts in blog writing contests. The Carnival of Real Estate is a great place to start! You may not win but you’ll expose your crafty blog to readers who have not otherwise considered your ramblings a newsworthy source. Who knows if you raise your game enough, Lani Anglin may even award you the coveted Nacho Blogger Award! Note: Enter to win an Odysseus Medal or Black Pearl at your own risk. Apparently, my writing style is not up to par enough to be mentioned in the list of entries.
- Submit your weblog to online directories: Online directories take website/weblog links that are submitted by the author and categorize them. This strategy is easy because once you have submitted your site, there is little or no additional maintenance required. Usually directory submission is free, but a few do charge for their service or require a reciprocal link. Here are a few good ones to get you started: dmoz, Yahoo directory, Best of the Web.
- Talk about it! Whether I’m at the grocery store, a holiday party, presenting to clients, or stranded at the airport, my blog seems to work itself into the conversation every time. If you don’t already have a 3 minute elevator speech promoting your blog…work on one, and make sure you have business cards printed with your weblog address. Live it, Blog it, Promote it!
Got a helpful idea you’d like to share…tell me about.