Are you missing hidden opportunities to grow your real estate blog readership?
By Reggie · January 12, 2008
If you’ve started blogging for your real estate business, it’s likely the major reason was to grow your online presence or lower your monthly communication costs with potential clients. Both are very important byproducts of blogging. However soon after you start publishing posts the question comes up, “How can I get more visitors to my blog? And how do I retain more of my current traffic?”
Although there are many strategies for attracting new readers to your real estate blog, one basic strategy is to closely follow your website analytics software. If you don’t already use one…start now! I use three different analytics packages: Google Analytics, Clicky Web Analytics and CrazyEgg. Google Analytics is free up to 5 million page views a month. Clicky and CrazyEgg both have a limited free version and a few tiers of paid plans.
However before you jump in to your metrics and get overwhelmed, start by asking yourself a few key business questions about your real estate website or blog that you would like answered. The questions could be:
- How do I convert more visitors with my IDX MLS tool?
- How do I gain more subscribers to my Buyer or Seller eBooks?
- How do I get more visitors to search local communities on my blog?
- How do I get more visitors to subscribe to my RSS feed?
Once you’ve come up with the questions, you can analyze your data to help find the answers. This method should prevent you from being overwhelmed by the aggregate data and make better use of your time.
Next I will explore specific ways analytics software can help build a broader audience for your real estate blog.
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[...] Analytics software displays details about your visitors that can greatly help you both retain current visitors and gain new visitors. These metrics can also help you identify previously unnoticed website trends. But what metric is best for your real estate blog? This is where many real estate agents get stuck. My advice is to ask yourself a few questions that you would like answered by your analytics data. [...]
[...] Analytics Software: Google Analytics, Clicky, CrazyEgg [...]