When It Is Time to Call in a Professional

By Chad A. Johnson · March 17, 2008

In my article, “Do You Treat Your Car Better Than Your Computer?”, I provided 8 ways that real estate agents can keep their computer performing at its best. There are times when simple maintenance isn’t enough. This is when you need to call in a professional.

Remember that you are a real estate agent and not a computer technician. Top agents know the value of an hour of their time and realize that spending 4 hours trying to fix their own computer costs more than having the system repaired by a technician.

From experience, trust me when I say that while your brother-in-law, cousin or neighbor may have good intensions, don’t turn to them unless repairing computers is what they do for a living. I have seen countless instances where matters were made worse by someone offering free assistance.

Where do you turn when you need a professional computer repair technician? Luckily, there are several options from local computer shops to big box store in-house repair to online support companies.

Here are just a few of the options available to real estate agents:

• Local Computer Shops and Technicians – There is something satisfying about supporting a local business person (especially if they will be buying or selling a home in the future). Many times, you can find a technician with much more experience than those working for the big box stores. There is more risk, though, since you don’t have a large corporation backing the work. Check out Chris Pirillo’s article and video, “Find Local Computer Repair” tips on finding a reputable local technician. One example of local support would be Loren Nason of Future of Real Estate Technology.
• Geek Squad – Probably the best know of the big box store services, the Geek Squad is Best Buy’s in-house computer repair team. You can have a “geek” fix your computer in 1 of 3 ways, you can bring your computer to a Best Buy, a “geek” can come to your house, or they can take over control of your computer remotely and repair many problems using your Internet connection.
• Firedog – Not to be outdone by Best Buy, Circuit City has created it’s own version of the Geek Squad, called Firedog. Their services and pricing are very similar to what the Geek Squad offers.
• Staples – Staples is now also offering its “EasyTech” computer support service. They can assist with repairs, maintenance and upgrades by phone, mail, in-store or at your home or office.
• Plum Choice – The grandfather of online computer support services, Plum Choice repairs your computer by taking control of your system remotely. Plum Choice is such a dominant player in this field that they provide online services for other companies, such as Firedog.

Just as having an attorney and CPA that you can rely on and trust is essential to the success of your real estate business, so is having a computer repair technician. As the saying goes, “time is money”, and time without email or the MLS is costly.