HomeGain Launches New Agent Blogging Network
By NikNik · April 29, 2008
HomeGain launched their new agent blogging network tonight. Since Max the HomeGain Gorilla isn’t returning my Facebook messages and tweets, I had to hit up Louis Cammarosano (General Manager of HomeGain) with a few questions. Thanks for the lowdown Louis!
HomeGain members can now blog directly to consumers! Each agent blog will have a distinct URL with the member’s city, name, and zip code (ex: http://blog.homegain.com/real-estate-blog/sanfrancisco/NicoleNicolay/94133). Unlike the agent to agent blog platforms, HomeGain’s blog network provides agents with a forum for helping consumers with the home buying and selling process. Agents can reach out to consumers via their blog, as well as make, receive, and approve comments.
The HomeGain Blog recently scored a page rank of 7, so agents looking for a SEO boost could potentially get one from blogging there. Louis adds, “Also since our traffic comes not just from SEO but from HomeGain.com (which is a source of traffic that far exceeds our SEO traffic), SEM and from hundreds of partners, there is a built in audience so the agent does not have to write for Google to get noticed.”
The new HomeGain member profile features the agent predominantly with a link to their web site and phone number. There is an email box that the customer can use to ask a question (the email box remains a fixture at the top of all tabs). The HomeGain member interface incorporates carefully organized tabs for quick links to the agent’s blog and profile, as well as other home buying and selling tools including the Homesale Maximizer. And, if the consumer wants to they can fill out a form and get a professional CMA or they can just ask for one by calling or emailing the agent. Louis shared that he’s got one more tab coming that will complete the offering and there will be NO ADVERTISING!
HomeGain will continue to enhance its functionality with additional features. A new HomeGain Search Feature and Library of Syndicated Content are in the works already! Check out the HomeGain real estate blogs here.
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Tags: sem, Agent Blogging Network, Blogging, page rank, audience, consumer
[...] Technology for Real Estate - MyTechOpinion.com wrote an interesting post today on HomeGain Launches New Agent Blogging NetworkHere’s a quick excerpt HomeGain launched their new agent blogging network tonight. Since Max the HomeGain Gorilla isn’t returning my Facebook messages and tweets, I had to hit up Louis Camarosano (General Manager of HomeGain) with a few questions. Thanks for the lowdown Louis! Okay, here’s the skinny. HomeGain members can now blog directly to consumers! Each agent blog will have a distinct URL with the member’s city, name, and zip code (ex: http://blog.homegain.com/real-estate-blog/sanfrancisco/NicoleNicolay/94133). [...]
Thanks for the tip! I’ve been blogging over at Activerain for a while and I’m meeting other Realtors, but not many consumers. Maybe this will be a good option for me? I sure know HomeGain gets traffic, they come up on many local home searches in my area. Thanks again!
Hi Jake…looks like the blogging has begun over at HomeGain. I’ll look for you! http://www.homegain.com/realestate-blog?entryid=10705
Hello, we signed up for their blog and I wonder if you have any advice on how to format reports like I created on Active Rain this week: http://activerain.com/groups/localmarkettrends
On HG blog it shows up unreadable:
http://www.homegain.com/realestate-blog/tx-southlake/brendamagness,brendablaserpamyoakummbyrealtygroup-5442503/10-vital-statistics–keller,-tx-?post_id=264
Is their platform limited to text or something? Any advice would be helpful.
Unlike some other 3rd party vendors, homegain seems to have really figured out that helping agents helps them. Good for them. I think it has a good chance for success.
Is the homegain model free for agents to use or a paid service?
Like other agents, I’ve only used the activerain platform for blogging - but seems to be very competitive.