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HomeGain Launches New Agent Blogging Network

HomeGain launched their new agent blogging network tonight. Since Max the HomeGain Gorilla isn’t returning my Facebook messages and tweets, I had to hit up Louis Cammarosano (General Manager of HomeGain) with a few questions. Thanks for the lowdown Louis!

HomeGain members can now blog directly to consumers! Each agent blog will have a distinct URL with the member’s city, name, and zip code (ex: http://blog.homegain.com/real-estate-blog/sanfrancisco/NicoleNicolay/94133). Unlike the agent to agent blog platforms, HomeGain’s blog network provides agents with a forum for helping consumers with the home buying and selling process. Agents can reach out to consumers via their blog, as well as make, receive, and approve comments.

The HomeGain Blog recently scored a page rank of 7, so agents looking for a SEO boost could potentially get one from blogging there. Louis adds, “Also since our traffic comes not just from SEO but from HomeGain.com (which is a source of traffic that far exceeds our SEO traffic), SEM and from hundreds of partners, there is a built in audience so the agent does not have to write for Google to get noticed.”

The new HomeGain member profile features the agent predominantly with a link to their web site and phone number. There is an email box that the customer can use to ask a question (the email box remains a fixture at the top of all tabs). The HomeGain member interface incorporates carefully organized tabs for quick links to the agent’s blog and profile, as well as other home buying and selling tools including the Homesale Maximizer. And, if the consumer wants to they can fill out a form and get a professional CMA or they can just ask for one by calling or emailing the agent. Louis shared that he’s got one more tab coming that will complete the offering and there will be NO ADVERTISING!

HomeGain will continue to enhance its functionality with additional features. A new HomeGain Search Feature and Library of Syndicated Content are in the works already! Check out the HomeGain real estate blogs here.

About NikNik

Nicole Nicolay "@nik_nik" is Co-Founder and Chief Creative Officer at Agent Evolution, and author of "WordPress for Real Estate: From Static to Standout". Her passion is educating real estate professionals on how to generate business by integrating both new and traditional channels of marketing. She is also co-founder and editor of MyTechOpinion.com, where she's been blogging about real estate technology since 2005. Nicole was named one of the 100 Most Influential Leaders in Real Estate for 2010, Top 10 Most Fearless Women Online & in Social Media for 2011, and 2012's Top 30 Women in Social Media in the world.