22 Reasons to Use Twitter for Business and Pleasure

Last week I was invited to take part in a top secret Twitter Mission. I received a request from JulieTweets to arrive at a red door in San Francisco by 12:30 sharp! Thanks to GPS (asking the parking attendant) I found it promptly! Anyway, once I arrived I was greeted by one cool cat and 3 hot babes with cupcakes. I was in for sure now! The hot babes (savvy production crew) proceeded to set me up for video interview. Come to find out, I wasn’t the only top secret twit invited to the red door.? JulieTweets informed me that Twitter is compiling video interviews of all sorts of Twits to use in an upcoming marketing campaign. I quickly let her know that I’d be fine sharing the spotlight (not really) if she hooked me up with a Twitter shirt. Gosh, imagine what I’d do for a pair of jeans!

So for those of you that are not familiar with Twitter (come out from under your rock), it’s a cross between blogging and instant messaging. Also referred to as micro-blogging. Each tweet or post must be 140 characters or less. You can add more value to each tweet by including links to helpful blogs and Websites, your wacky pictures and videos, etc.? And each tweet is centered around answering the question, “What are you doing?”

To be honest, I poo pooed Twitter for some time. I just didn’t need (or want) another social networking tool to contend with. I can admit when I’m wrong. In fact, because Twitter updates in real time I’m able to reach an on audience on the spot.? Besides being just fun…Twitter is a valuable safety tool as well. If you haven’t heard about the student who Twittered his way out of an Egyptian jail, read this. You may not be visiting any foreign countries in the near future, but you can use Twitter at home to let loved ones know where you are and if any unfavorable persons are bothering you. (EX: Unfamiliar meeting locations, Open Houses, etc.)

Here are 22 reasons I use Twitter, followed by my best advice (for the time being).? I know there are a couple of Twitter experts or eTwits (Andy Kaufman) out there who have great advice and tips for using Twitter. So please share and let us know your favorite Twitter apps as well!


  1. Gain exposure for my blogs… and gain potential readers
  2. Build my network with transparency and trust
  3. Market my work, products, services, etc.
  4. Answer questions/ ask questions
  5. Learn new things from other industry professionals
  6. Share tech tips & resources (baby blog post) & teach stuff
  7. Meet and talk with others (some business/some pleasure)
  8. Conference connecter (stay connected, share info, get social)
  9. Seek out industry colleagues for assistance w/ special projects
  10. Safety- Tweet unfamiliar meeting locations & while traveling
  11. Better understand social media


  1. See a new side of your friends
  2. View/Share fitness tips and favorite motivational songs
  3. View/Share fun pictures (of self and others, or random stuff)
  4. View/Share fun links (great sites and other fun blogs)
  5. View/Share local news and events
  6. Exchange great recipes
  7. Tweet the wacky: (ex: running the Bay to Breakers)
  8. Tweet while traveling: (ex: a 24 hour Vegas trip)
  9. Makes you think about your life (What am I doing?)
  10. It’s just plain fun.
  11. It’s free!


  • Be yourself.
  • Don’t tweet your bathroom trips unless something remarkable is happening in there. Or the wallpaper totally rocks!
  • Interact with twits you relate to, enjoy, can benefit you in some way (like with their amazing knowledge of the?real estate?industry), or those that are just fun to YOU.
  • Follow the twits that follow you…unless they are spammers.
  • Don’t over-tweet. It’s annoying. Seriously. I could name names, but you know who you are.
  • Don’t share too much. (TMI) EX: When you’re having the mole on your ass removed.
  • Provide resources or items of value.
  • Be creative and have fun with it!
  • Take advantage of apps for streamlining your tweets. (Check out Friendfeed, Twhirl, TwitterBerry)
  • Add a Twitter widget or bling to your blog for easy access to your tweets and to gain new twits!
About NikNik

Nicole Nicolay "@nik_nik" is Co-Founder and Chief Creative Officer at Agent Evolution, and author of "WordPress for Real Estate: From Static to Standout". Her passion is educating real estate professionals on how to generate business by integrating both new and traditional channels of marketing. She is also co-founder and editor of, where she's been blogging about real estate technology since 2005. Nicole was named one of the 100 Most Influential Leaders in Real Estate for 2010, Top 10 Most Fearless Women Online & in Social Media for 2011, and 2012's Top 30 Women in Social Media in the world.