MTO Interview: Behind the Great Real Estate Plug-In

By Reggie · June 30, 2008 · 4 Comments 

Recently Roger Theriault released a new plug-in for WordPress that makes displaying and marketing your real estate listings on your WordPress blog a snap. This new plug-in is called “Great Real Estate.” I was amazed with the thoroughness of this first release.  In my opinion, Roger has built powerful plug-with lots of future potential. See my introduction to Great Real Estate Read more

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Great Real Estate Plug-In: The Secret Tool For Featuring Listings with WordPress

By Reggie · June 29, 2008 · 13 Comments 

Many of you have already realized that WordPress has many benefits over a traditional Website. To start you are in full control of design, content, and distribution. Plus you can integrate any IDX MLS search unlike many template Website providers that only offer one solution.  You could argue the only WordPress limitation for real estate agents has been the difficulty of displaying listings in an attractive and useful format…until now. Introducing Great Real Estate!

Great Real Estate is a new WordPress plug-in designed to assist real estate agents in displaying and marketing their listings online. This free plug-in was created by Roger Theriault; a developer/Realtor. To recognize the full potential of this plug-in, you should Read more

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Print Contracts And More from Your Car

By Chad A. Johnson · June 26, 2008 · 8 Comments 

For nearly 2 years now, I have been trying to write a post on mobile printers. The idea has always intrigued me. The ability to print contracts or a listing flier from your car or a coffee shop seems like the perfect fit for the mobile real estate agent.

The problem that I have had in writing the post has come that my experiences with mobile inkjet printers. Poor print quality and speed, and fragile Read more

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Are you missing lead generation opportunities with your IDX MLS search tool?

By Reggie · June 22, 2008 · 9 Comments 

As a real estate agent over the past few years you’ve been hearing more and more about buyers turning to the internet as part of the home search process. According to the California Association of Realtors, in 2007, 72% of home buyers actively used the Internet for home search.  Which means that you should be looking for new and innovative ways to enhance the online consumer’s shopping experience on your Website or blog.   Great user experience doesn’t mean you need to sacrifice strong lead generation tools.  Quite the opposite, you need the perfect combination of both.

If you think you may already have such a tool, ask yourself the following questions. Do you offer consumers the ability to visually search neighborhoods on an interactive map interface? Do you combine home details with state-of-the-art tools such as Google Street View? How about providing school and community information tightly bound with home details? Do you offer consumers more than one way to keep updated on new homes in your area?  Have I peaked your interest?

Recently I had the privilege of Interviewing Robert Luna, Director of Business Development for Diverse Solutions about their blistering hot IDX MLS search tool titled dsSearchAgent. With Robert, I focused my questions on lead generation, RSS and Read more

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Advertise to Your Local Niche via Trulia Pro

By NikNik · June 19, 2008 · 2 Comments 

If you are looking for an affordable option for advertising to your local audience, Trulia can help. Yesterday, Trulia stepped up with yet another great feature to assist real estate agents and local businesses with the launch of Trulia Pro.

With Trulia Pro, you can target up to 20 locations with unlimited local spotlight ads. Participant listings will also get a boost to the top of relevant search results. And this self-service offering is available via a low fixed fee of $39 a month, or annually for $348 (just $29 a month).

Why advertise at Trulia you say?

“Trulia is the fastest growing online real estate site with approximately 5m unique monthly users and is a top 10 real estate site.” –Rudy Bachraty

Give your brand, your service, and your listings the online visibility they need to take your business to the next level. Advertise with links to your real estate blog and/or Trulia Voices Profile to grow your network of readers, clients, and colleagues.

Oh, and if you are already using another advertising program, Trulia wants to give you 3 months FREE with the purchase of a one year subscription.

Visit the Trulia Blog to learn more!

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How to Add Podcasting to Your Real Estate Blog

By NikNik · June 14, 2008 · 18 Comments 

You may have noticed we recently made a commitment to podcasting here at MyTechOpinion.  If not, look just below each of our posts and you should see the podcast player.  Podcasting is simply a way of distributing digital media over the Internet using RSS.  And for real estate agents who are looking for that next social medium to boost their blog success, perhaps podcasting is just what you need.

Podcasting can enhance your blog content and your online visibility. Strengthen the bond you have with your current audience, as well as reach a new audience. And, give your blog readers the flexibility to listen and obtain your expertise on the go!  Podcasting is even an affordable and pretty seamless option when it comes to integrating a new social media tool to your blog. So let’s get you started already!

Get equipped! Prior to your first audio podcast you will need the following equipment. Read more

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Jott for Blackberry - The Secret To Speaking Your Emails

By Reggie · June 8, 2008 · 8 Comments 

In March I started using Jott for Blackberry ^beta, in hopes that I could save time by replying to email with my voice via my Blackberry. To my surprise this voice to email application was remarkable and accurate. Although as I’ve been talking with real estate agents I’m learning that many have not heard of this useful technology. That’s unfortunate because as a busy real estate agent you are probably sending many emails while out of the office and maybe even while you are on the road. Needless to say, emailing while driving can be dangerous.  If that email needs to be sent immediately, using Jott for Blackberry you can simply attach your Bluetooth headset and speak your email while keeping both hands on the steering wheel. (We are not endorsing emailing while driving…simply sharing the technology. )

How do I get started?
To start, Jott for Blackberry supports series 8800, 8300 (Curve), and 8100 (Pearl) models. If you are using one of these devices, simply visit www.jott.com/bb on your mobile phone and download the application. Note that once Jott for Blackberry is installed you will need an active Jott account to use the service. Easily get an account by visiting Jott online or from your mobile device after downloading the application.

Once Jott for Blackberry has been installed, you are ready to start sending emails by voice. Locate an email you would like to reply to and choose “Reply with Jott” or “Reply to All with Jott” from the top of the reply menu. Next Jott will speak a welcome message and ask you to press any key (except hang up) to begin recording. Then speak your email and keep it to less than 30 seconds in length.  Once finished speaking your email, simply hold down any button to send. You will also have an option to preview the recorded audio before sending the message. You’ll notice that within a few minutes of sending the voice message it will be Read more

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Add Cyberhomes To Your Real Estate Website, Blog or Single Property Site

By Reggie · June 2, 2008 · 17 Comments 

As a real estate agent looking to keep buyers and sellers on your website, blog or single property site, you realize the importance of providing local data that provides transparency to your market. Nevertheless finding the right data can be a daunting task. Not only does the data need to be accurate and updated often, but it needs to be presented in a way that encourages consumers to interact with it.

Today I’ll be sharing the Cyberhomes Smart Frame which will allow you to search by city or zip code then retrieve a unique URL to be framed into your site without cost. Although before I do, let’s review some of Cyberhomes strengths:

+ Over 100 million searchable properties with AVM
+ 575,000 records updated monthly
+ School scores
+ City boundaries
+ Neighborhood charts and graphs
+ Interactive heat maps

Ok, now let’s look at the steps needed to get the Cyberhomes Smart Frame on Read more

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