Great Real Estate Plug-In: The Secret Tool For Featuring Listings with WordPress

Many of you have already realized that WordPress has many benefits over a traditional Website. To start you are in full control of design, content, and distribution. Plus you can integrate any IDX MLS search unlike many template Website providers that only offer one solution.? You could argue the only WordPress limitation for real estate agents has been the difficulty of displaying listings in an attractive and useful format…until now. Introducing Great Real Estate!

Great Real Estate is a new WordPress plug-in designed to assist real estate agents in displaying and marketing their listings online. This free plug-in was created by Roger Theriault; a developer/Realtor. To recognize the full potential of this plug-in, you should also install and activate the following plug-ins:

So how does the Great Real Estate Plug-In work?

For starters, a new tab is created in your WordPress admin titled “Real Estate.” Once the settings have been?customized, you can add & manage your listings from this area. When adding a listing, you’ll notice the plug-in adds an expandable field below the text editor titled “Real Estate – Property Information”. ?From here you can set Property Status, Address, Price, Dates, Marketing Verbiage, Physical Characteristics, and Features. You can also select a corresponding photo album, upload a QTVR file and set your properties geo-coordinates for a Google Map of the property.

Because this plug-in leverages default WordPress pages you can also bet that once you’ve added your listings, they will become optimized on Google and other search engines. To increase your listings optimization you may also utilize the All-In-One-SEO plug-in.? This will help you ensure the meta-data accurately represents the home.

Now that your listings have been featured on your blog’s listing page, the next question you’ll be asking is, “How can I feature listings on other pages of the blog?”??Simply access the Widget’s area of WordPress Admin (WP-Admin > Design > Widgets) and look for “Featured Listings.” Then click “edit” from the featured widgets pane. Here you can easily adjust how the properties are displayed: thumbnails, or list. For advanced users, you can also add a small line of code to one of your template pages and have the featured properties appear in a custom area.?See more here.

The Great Real Estate plug-in also leverages FeedRangler to help you market your listings on Google Base, Trulia and Zillow. It also enables you to create a property feed for displaying listings in MyYahoo! and iGoogle. See more about the feeds here.

Read?my Inerview with Roger here!

About Reggie

Reggie Nicolay is founder of the real estate technology blog, and is the Vice President of Marketing and Social Media for the Realtors Property Resource® (RPR), a property database for REALTORS®. Reggie was named one of the 100 Most Influential Leaders in Real Estate for 2010 by Inman News.