Trulia Sure to Impress Consumers with New iPhone App and More

By Reggie · August 24, 2008

Trulia has been busy creating new features aimed at improving the home search experience while also making housing data readily accessible to today’s consumer. Pete Flint, Trulia CEO, said “At Trulia, our mission is to deliver unique local insight to consumers when they want it, how they want it, and where they want it.  Today’s launch is a big step in this direction.”

Personalization

Trulia knows the areas you care about! How can that be? It’s true now when you visit Tulia’s homepage you’ll see local results for new property listings, home price changes, upcoming open houses, median sales price trends, recently sold properties, even related blog and Q&A from the community. This is Trulia using your IP address to determine your location. Then using the location Trulia can present content, including listing data, that is meaningful to the searching immediately. 

Portability

Trulia is now mobile! This ranges from new iPhone and mobile phone applications to Dash GPS integration. To start Trulia has built a new iPhone Application that is exceptionally clean and available for installation now in the app store. Once the application is installed and launched the user is greeted with 4 options: (1) Open houses this weekend, (2) Open Houses today, (3) all homes for sale, and (4) custom search. With options 1 – 3 the iPhone’s location services make finding area homes and open houses a snap. It’s as simple as selecting the option of your choice, then viewing available homes in your area. From the iPhone, users can check home price, details, open house times, and listing agent. If you’re a real estate agent and want your open house information available via this application visit the property online and look for “Open House Times.” From there let Trulia know.

Don’t have an iPhone, no worries. If you have a Blackberry, Blackjack, Sony Ericsson, Nokia (and a few others) you are in luck too! Introducing Trulia’s Phone Application. Much like the iPhone from a data perspective the user can search area homes, open houses and mapping. This experience has been optimized for your mobile phone screens and includes color photos of the homes.

Another feature sure to catch the attention of real estate agents and consumers alike is the integration of Trulia and Dash GPS systems. Now Trulia enables users to search homes for sales from their DASH Express GPS system. Via the Internet connected Dash, you can now retrieve information from Trulia on active listings, open houses and of course driving directions.

Participation

Trulia has launched their new blogging platform, which will be a strong marketing channel for real estate agents. The community will be an add-on to their already thriving community of over 300,000 users in Trulia Voices . To get started with a Trulia blog, visit www.trulia.com/voices/blogs. Start by clicking “Write a blog post.” If you don’t already have an account, you’ll be prompted for some basic account information. From there you will notice the blogging platform is very simplistic. Write your post, include basic editing tools