6 Responses a Real Estate Agent Should Never Give the Press
By NikNik · October 7, 2008
Some of us are loud and have no problem getting our point across! But is that a good thing? When it comes to verbal self control, I must admit I’ve been guilty once or twice of TMI. So if you are being interviewed or sharing information about your real estate market, make sure tobe seen and heard as the community expert, not the community boob!
I recently ran into Matt Geiser, of Keller/King Inc., and he was kind enough to share his tips for responding to the press. In the midst of all this market mania, he managed to make me smile.
Here are his top “6 Responses a Real Estate Agent Should Never Give the Press”:
(1) Don’t tell them that you have ten of anything, when you only have five.
(2) “Let’s be honest here - this market totally sucks.”
(3) “Hell, I wouldn’t recommend buying a damn thing until the market hits rock bottom in 2010.”
(4) “I only work with people with a credit score of 740 or above and a minimum net worth of $2,000,000.”
(5) “Between you and me … and this is strictly off the record…” (Reference number 3 for an example of what happens.)
(6) No Comment
Feel free to add to the list.
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Sounds like you are telling us not to speak the truth : )
This is a good start. I think the typical responses that a lot of agents have been giving for years about “homes values are always going up” are not going to work in today’s market and only help to further the distrust of RE agents.
“Now is a great time to buy a home.” I see the NAR recently dropped that phrase from their current campaign.
(7) Las Vegas is a buyer’s market because of all the bank owned inventory.
- these asset managers are sitting on offers for 90 days and starting bidding wars. Everything is moving at a snail’s pace and somewhere an out of town buyer was given the impression that they were going to come in and throw some low ball offers at foreclosures.
Bargain Seller’s Market. = They have all of the inventory, they make all of the rules.
Tyler - I think you should definitely speak the truth. But how about not adding to the hysteria by freaking buyers/sellers out! Just give them the facts….and your PROFESSIONAL expertise!
Ben- Perhaps NAR should sport something like….”Now is a great time to buy if you have patience, persistence, and win the lottery!”
Mark- Well said! I’ve been working with a couple of brokers here in the SF Bay Area and they tell a similar tale. Especially when working with folks in areas riddled with foreclosures like Tracy, Antioch, and Brentwood. Makes for A LOT of frustration!!!
It’s amazing that Realtors and other real estate professionals will sabatoge thier own industry.
don’t know why my seesmic videos don’t work here - (maybe I didn’t include a title) - here’s my response http://seesmic.com/video/5UkZWCKWn7