Lifestreaming Real Estate Web Content

Lifestreaming might sound like something that occurs during your favorite reality TV show, but it’s actually the aggregation of your online presence in one central location or Website.  It’s an effective way to organize and display your collective thoughts, ideas, blog posts, and social connections that you share online. There’s really no right or wrong way to lifestream since the content is comprised of your Web activity. But you can think strategically about how and what you choose to share in your lifestream, as well as where you make it available.

For example, here at MTO, we are very resource driven so we aggregate the delicious bookmarks from all three of us (Reggie, Chad, NikNik) into one fluid feed on the homepage. This way our readers get access to the ideas and articles we like in one place. In addition, we have chosen to lifestream a combination of both personal and professional Web content on our individual profile pages. My profile page aggregates my tweets, delicious bookmarks, Flickr pics, Viddler videos, and more!

You can lifestream on your blog as I mentioned above or you can select one specific site to become an online home base for your Web content. Some people even choose to make this their online resume. Personally, I love the option of making your blog the home base.  I purchased my name as a domain and have it directed to my profile page on MTO where I lifestream my Web content.

As you can see, there are many options. But when it comes to real estate professionals I think you can greatly benefit from lifestreaming selected Web content that is helpful to your network. If you’re an agent, you may want to consider aggregating your social bookmarks (from StumbleUpon or delicious) that include consumer focused RE articles, local events and updates, and other fun or relevant resources. Flickr and Twitter would also provide a bit more insight into your daily experiences and personality.

If you contribute to a multi-author blog, you may want to consider mashing up the blog posts, social bookmarks, and twitter feeds from all the blog contributors.  You could even set up a separate page to display a variety of blog posts, similar to Alltop, Inman Blog Network or AgentGenius Sphere!

To get started, you should identify the Web content feeds you wish to share, decide on where you want to stream the content, and select a plugin or other solution to aggregate the feeds. You’re in luck, because Reggie recently posted “14 Tools for Real Estate Lifestreaming”, and this helpful article provides a plethora of ideas on how to lifestream.

If you have a favorite tool for lifestreaming, or know a great example of a how real estate professional is lifestreaming their Web content, please share! We’ll be extending this article series to include more examples, tools, and ideas for best practices!