Twitter has been integrating Search.Twitter (formerly Summize) for some time now. I first noticed the search tool and “Saved Searches” features about a month ago. However, it seemed like Twitter was taking it’s time rolling this new search tool out to all it’s users. You may have already observed the trending topics and search bar that have taken up residency on your Twitter Profile. But now you can search a topic or specific keywords, and then add each search to your sidebar as a “Saved Search”.
Other applications like Tweetdeck and Tweetie have integrated various search and sorting tools already, but now you can search and monitor directly from your Twitter Web Profile. And the experience seems to be fast and easy thus far!
If you are currently monitoring specific keywords (i.e. your business name, your name, expertise, local interests, etc) with alerting services like Twilert and Tweetbeep, then you’ll quickly identify the benefit of this new Twitter feature! If not, this is the perfect introductory tool to keep you in the “know” when it comes to what Tweeps & Twits are saying about you and your business.
You may want to consider saving searches for topics you blog about or share as resources via Twitter & Facebook. If you’re goal is to become your network’s trusted advisor, then you’ll want easy (easier) access to resources for whatever it is your clients turn to you for (short sales, investing, local tips, homeowner advice, etc). For example, I saved searches for lifestreaming, Cyberhomes, #twitterqueens, etc.). These are items that reflect my personality, profession, and passion. Twitter users are who are creating and sharing hashtags, are providing us with keyword driven channels of content. Woohoo!
Another fabulous use of hashtags (ex: #REBCSF) and saved searches are for events. REBarCamps are popping up across the country. Don’t sit home and sulk if you can’t go, just hook yourself up with a saved search of the event hashtag and you can tune in wherever you are! I know I’m looking forward to rallying friends and colleagues this summer at the Inman Connect SF, which offers numerous learning and networking opportunities. These saved searches will definitely come in handy when trying to locate others during and after the event.
To get started creating your own saved searches, login to your Twitter Profile. Next enter your topic, keywords or hashtag into the search field on the right. Your results will be displayed and you can choose to save your search by selecting the green button next to “save this search”.
If you’d like to learn more about specific Twitter tools, how to become your network’s trusted advisor, make a Tweet Plan, or how to best share and display your Twitter status….join me (@nik_nik) and @Cyberhomes for the “Get REAL on Twitter” Webinar this Thursday, May 7th (10am pacific). It’s free, and you can RSVP here.