Have you’ve embraced social media as a means of marketing your real estate business, but have experienced little in terms of “pay off”? If your answer to this is “yes”….then I ask you to consider the way in which you’ve implemented your social media marketing strategies. [Read more...]
Recently, my friend Rob Hahn posted a great article entitled “Design vs. Content: Design Wins!‘. And I wholeheartedly agree with him! How many times have you left a blog due to eye strain from small print or out of pure confusion from all the flashing ads and shiny objects strewn about! There’s no denying that design plays a major role in Website attraction! [Read more...]
The addition of an event calendar can add a lot of value to your website or blog. This is especially true for those real estate agents who maintain a community based site.
Posting information on events such as farmers’ markets, garage sales, club meetings and city recreation programs to a calendar makes your website community resource. A resource worth bookmarking, Twittering or sharing on Facebook.
If you thought watching the “Know Your Market – Game Show Video” (see below) was fun and you want to get in on some of that action, well, YOU CAN! Cyberhomes officially launches their Market Forecast Contest tomorrow giving you a chance to chime in with the correct answer…and win!
Here’s how you can play!
1.) Visit Twitter.com and follow @Cyberhomes, if you’re not already.
2.) Starting tomorrow (Monday, June 22nd) @Cyberhomes will tweet a question at 9am PST and again at 1pm PST every day this week (6/22-6/26).
3.) The first person to tweet the correct answer as a public reply to @Cyberhomes will win a free Market Forecast full report for an address of their choosing.
4.) Winners will be contacted directly in real-time by @Cyberhomes. Daily questions with correct answers, as well as the winners (twitter usernames) will be posted on the Cyberhomes Blog.
A total of 10 questions will be tweeted throughout the week (at 9am PST & 1pm PST each day- Mon-Fri), providing 10 opportunities to win! Only one prize per person will be given, 2 winners per day!
Not too long ago maps were used simply to find locations and get from one point to another. But over recent years digital mapping has pushed the boundaries; adding new and innovative features with Google leading the way. Yesterday was no different; Google announced a new feature called “What’s here?” A very intuitive implementation that works by simply selecting a point on their map and choosing “What’s here?” Google then presents what they feel is “the most relevant result representing that location”
If you’ve been unimpressed with the available chat applications for your blog, you’ll be excited to learn about TinyChat.
TinyChat recently delivered version 2 of their chat product and I’m really impressed. The application is extremely intuitive, which starts with a large text field prompting for a chat room name. Within seconds your new room is created. But not before you’re given the chance to sign in using Twitter and invite other participants. If you’re not using Twitter don’t fret; just enter your name to continue.
At this point the chat room has been created, now set a chat topic and select your privacy option. By private it really means not listed on the TinyChat website. If you need password protection, you’ll have to upgrade to the professional plan. With that plan, you’ll also own up to 5 rooms, and broadcast in HQ video.
Targeting your marketing efforts is easier said than done. A lot of agents are finding themselves in scramble mode right now. Just trying to get “it” done. For many, that “it” is just maintaining the basics like client interactions and daily administrative tasks. But if you’re not prospecting then what happens when the “keeping up” with your current business ends, and you’re left without new listings or buyers? Ummm, I think you know the answer to that!
If hiring an assistant or marketing coordinator is not in the cards for you right now, you need to find a way to organize your marketing efforts and concentrate on sharing your expertise with the right network. One simple way to elevate your expertise above the competition is by obtaining a designation or specializing in certain types of real estate transactions. Do you have several green builders in your area, as well as knowledge of sustainable home features? You may want to consider becoming an EcoBroker, a special designation for environmentally concerned real estate professionals.
If you own an iPhone then you’re probably appreciative of the thousands of apps to choose from that can assist you with your daily work tasks. However, if you own a Blackberry or other mobile device you may be frustrated with the fact that many of the real estate specific apps are NOT available to you, or have limited functionality.
ENTER: Smarter Agent, a real estate marketing company that has solved the fragmentation of mobile with a listing search application that is now available on virtually every cell phone.
Smarter Agent works with all major wireless carriers and mobile devices. It uses GPS to locate a user’s location and find real estate listings in their area. Search results include: price, square footage, estimated mortgage, taxes, features, interactive map, beds/baths, pictures. Consumers can also search by address, community name, city or zip code.