50 Do-It-Yourself Marketing Ideas for Your Real Estate Business
By NikNik · July 6, 2009
Most of us are looking for ways to save. And although time is money, a little time spent working on your marketing can stretch your budget even further. I’m not suggesting you attempt to create all your marketing yourself, but you can pick and choose a few ideas to supplement with some of your higher quality pieces. When it comes to listing flyers to showcase a home, go for high resolution, custom branding and consistency. However, there are many other affordable ways you can market your real estate business using social media tools, word-of-mouth, and even marketing templates. Check out these 50 do-it-yourself marketing ideas for your real estate business.
Offline/Print Marketing
- Update your business cards with your social profiles
- Sponsor a local event or fundraiser
- Create swag- t-shirts, pens, etc. & give them away to clients and friends
- Attend and/or host local meetups & tweetups
- Get a vanity plate for your car
- Focus on word of mouth wherever you go (grocery store, hair salon, etc.) & carry those business cards
- Create or sponsor a local business or resource guide
- Mail hand written client appreciation & thank you cards
- Create a neighborhood newsletter/ “weekender” (mail or walk it)
- Direct mailers with comps & social profile callouts (offer a coupon/deal)
- Create a drip email campaign, focusing on your niche (offer tips & advice)
- Send a weekly or monthly email newsletter
- Send flash animated birthday, holiday, special occasion cards (check out ZingDing)
- Work with local businesses to co-brand an email offer (send to both your contact lists)
- Invite sphere to a local event or Free online Webinar for homeowners (based on your niche expertise)
- What’s happening this weekend? Special weekender tips for your local area (include a coupon for local business attraction)
- Rate updates and info (work with a local lender)
- Seasonal homeowner reminders & safety tips (storm drains, garden tips, etc.)
- Invitation to your social profiles or exclusive Facebook Group (based on local interest)
- Survey or poll your clients and share results with further relevant info
- Create an ebook, require name & email address for free download
- Video/podcast blog series on a specific topic/niche
- Offer client Q & A via a contact form, highlight in sidebar
- Offer a free IDX search tool
- Add Facebook Connect to your blog
- Host a contest with prizes from local businesses
- Comment back timely and create dialogue within posts
- Post articles about others on your blog (local businesses, interesting people, neighborhoods, etc.)
- Create a local special interest landing page (i.e. wineries, schools, non-profit, etc.)
- Feature your listings, use a single property Website solution like MyMarketWare that syndicates your listings to several reputable listing aggregators
- Create a profile and import your contacts
- Send daily birthday wishes
- Comment or Like 3-5 posts from the Newsfeed daily
- Update your status with fun and value once a day
- Create a Facebook Page for your business
- Post helpful and relevant resources from your FB Page
- Leave comments on local business pages or groups (NO SPAM, or self interest linkbacks)
- Comment on others’ status updates
- Create a past client photo album with testimonials (tag clients that are on Facebook & post on your business page)Vu Manh Thang – I Am Superman
- Create Animoto slideshows or a photo album for listings (post on your business page)
- Create a Twitter profile, use Twitterlocal.net to connect with locals
- Use the “Find People” feature to find people you already know on Twitter
- Tweet homeowner tips (easy repairs, projects, upgrades)
- Tweet funny, interesting, inspiring, engaging experiences and info
- Tweet local market info, updates
- List yourself on Twitter directories: NearbyTweets, WeFollow, etc.
- Break news as it happens
- Tweet local event information
- Tweet your blog posts
- Tweet your professional expertise & activities (niche advice, relevant tips, open houses, new listings, broker’s tour, thoughts & experiences)
Email Marketing
Blog/Website
Facebook
Twitter
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50 Do-It-Yourself Marketing Ideas for Your Real Estate Business – http://tinyurl.com/nrkxae
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50 Do-It-Yourself Marketing Ideas for Your Real Estate Business – http://tinyurl.com/nrkxae
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Reading 50 marketing ideas for real estate businesses http://tinyurl.com/nrkxae
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Tips for Realtors: 50 Do-It-Yourself Marketing Ideas for Your Real Estate Business http://bit.ly/770I7 #realestate #fb
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All business owners can copy some of these great tips: RT @kasesq94 Tips for Realtors 50 Do-It-Yourself Marketing Ideas http://bit.ly/770I7
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50 Do-It-Yourself marketing tips for Real Estate agents: http://tinyurl.com/nrkxae From: @nik_nik #realestate #realtor #marketing #utah
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[...] With Social Media on the rise, getting connected through different social media networks is a must. Connecting and sharing with others online will improve your chances to grow your business, grow your own online presence and even your trust. I suggest starting on or improving on the social platforms above. Get Going with these 50 do-it-yourself marketing ideas for your business. [...]
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Nik – You are always a great reminder for people to keep their marketing efforts sharp and effective. Your “niche” ideas are always fun to read. Thanks for all you do.
nik nik, thanks for this comprehensive list of simple marketing ideas. It’s great to keep these suggestions fresh in your mind. I’m amazed at how effective such simple things can be. Thanks for continually providing great content.
This is awesome! I’m going to pass it around to my co workers so they don’t ever complain that they have nothing to do!
Great tips Nik.
Really enjoyed this article… great advice!
Thanks for all the love! I’m hoping that those of you that implement one or 2 will come back and share what worked, or didn’t! Your local market and your expertise will definitely shape and guide your marketing efforts! Go forth and rock your network with relevant info and innovation!
Great Job NikNik
Now to see how many people get out there and do them
Ted
Great summary of ideas. A custom background for your Twitter profile doesn’t hurt either.
What a great post. Tons of great ideas. Thanks!
Great Ideas for every agent to do thanks
50 Do-It-Yourself Marketing Ideas for Your Real Estate Business http://tinyurl.com/kwjddt
I like the idea commenting on local business owner blogs. Great way to heighten your profile with local influencers.
This is really a comprehensive list that any REALTOR can use to enhance their business right now.
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how do I find local blogs? so that I can make comments
how do I find local blogs? so that I can make comments
how do I find local blogs so that I can make comments.
You Rock @nik_nik!!! This is a great use of what we can do to improve our business and get better connected with our sphere. Thanks so much!
Thank you for everything NikNik and all the Very Best in 2010.
You can also use twitter for Open House ALerts