post

The Tweet Plan 2.0

The Tweet Plan is a simple way to share your resourceful tips and expertise with your network. You’ve heard of drip marketing right?! Well, the Tweet Plan is essentially “drip tweeting”.

Back in November of 2008, I created the Tweet Plan in order to streamline the resourceful side of twittering. I sent it to Darren Rowse (aka @Problogger), and he was intrigued and understood the value of better organizing your tweets to reach your network. Rowse published my tweet plan on his Twitter tips blog, Twitip.com. Shortly after, I modified the Tweet Plan specifically for real estate professionals and shared it here on MTO.

Well, the Tweet Plan is back and super charged with a new handy tool. In this new version you will drip your resourceful tweets using an auto-tweet tool called HootSuite throughout your day, but also share some spontaneous thoughts and experiences when you have time to! Let’s get started!

Step 1-  Start a Tweet Topic List

Start with a tweet topic list, which is nothing more than an on-going list of topics you are passionate about, as well as your expertise. Here’s a quick example:

Step 2- Identify Your Resources

Visit and bookmark your favorite sites that provide great articles and media related to your topics and expertise on your Tweet List.  Here are a few of my favorite sites:

Step 3: Schedule Your Drip Tweets

Now that you know where to find resourceful content, all you need is a great tool to automate your drip tweets to your network. My favorite auto-tweet tool is HootSuite. To get started, visit HootSuite.com and login with your Twitter info.

Next drag and drop the “Hootlet” into your toolbar.

Now you are ready to visit your favorite resource sites and set your drip tweets. For example, let’s say you  visited the Cyberhomes Good Reading Blog. First, scan the site for a relevant article you’d like to share with your network.


After selecting the article you like, click on the “Hootlet” shortcut in your toolbar.

The Hootlet window will pop up and automatically create a tweet for you, including the article title, name of the Website, and shortened URL. You can then choose the “send later” link to schedule when you’d like that tweet published. You can also modify or customize that tweet with your own verbiage if necessary or even add you own opinion.

I recommend scheduling 5 drip tweets a day and staggering them out (i.e. 6:30am, 9:00am, 11:30am, 2:45pm, 7:00pm). And in order to better manage your time effectively, consider blocking time daily for a “Twitter Check-in”. During that time you will add new followers, send welcome messages, and schedule your 5 drip tweets for the day (or following day).

Step 4: Supplement with Spontaneous Tweets

Now if you’re sharing resource or drip tweets you ARE providing value to your network via broadcasting. But in order to become your network’s trusted advisor  you should also be listening and responding. So try to make a little time each day (even if it’s only a few minutes) to scan your network’s tweets and respond back if you can relate, offer assistance, provide help, or just laugh along! Everyday moments and occurrences are very easy for people to relate to and engage with.

About NikNik

Nicole Nicolay "@nik_nik" is Co-Founder and Chief Creative Officer at Agent Evolution, and author of "WordPress for Real Estate: From Static to Standout". Her passion is educating real estate professionals on how to generate business by integrating both new and traditional channels of marketing. She is also co-founder and editor of MyTechOpinion.com, where she's been blogging about real estate technology since 2005. Nicole was named one of the 100 Most Influential Leaders in Real Estate for 2010, Top 10 Most Fearless Women Online & in Social Media for 2011, and 2012's Top 30 Women in Social Media in the world.