Comments on: The New Rules of Content Creation & Curation http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html Technology for Real Estate Sat, 11 Feb 2012 09:40:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: twitter_surfer9joe http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-66022 twitter_surfer9joe Mon, 12 Sep 2011 14:50:56 +0000 http://www.mytechopinion.com/?p=2423#comment-66022 I was at Honolulu Agent reboot NicNic: Did you see this article that says the perfect mix of content vs curation is 25-24% content and the rest curation? <a href="http://www.convinceandconvert.com/social-media-measurement/new-research-finds-the-curation-vs-creation-sweet-spot/" rel="nofollow">http://www.convinceandconvert.com/social-media-me...</a> Seemed to really go with this article. I didnt read every comment hopefully it hasnt been mentioned already. I was at Honolulu Agent reboot NicNic:

Did you see this article that says the perfect mix of content vs curation is 25-24% content and the rest curation? http://www.convinceandconvert.com/social-media-me… Seemed to really go with this article. I didnt read every comment hopefully it hasnt been mentioned already.

]]> By: Jeff Gingerich http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-65475 Jeff Gingerich Fri, 13 May 2011 06:55:24 +0000 http://www.mytechopinion.com/?p=2423#comment-65475 Wonderful post...should be required reading for all Realtors. There are way too many just cluttering things up. Throwing sh*t at the wall and hoping something sticks is not a strategy for success! Wonderful post…should be required reading for all Realtors. There are way too many just cluttering things up. Throwing sh*t at the wall and hoping something sticks is not a strategy for success!

]]> By: tn real estate http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-65344 tn real estate Fri, 08 Apr 2011 20:26:13 +0000 http://www.mytechopinion.com/?p=2423#comment-65344 great stuff you got here. great stuff you got here.

]]> By: P1Fran | RETSO Resources | Professional One Franchising http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-65301 P1Fran | RETSO Resources | Professional One Franchising Mon, 04 Apr 2011 21:19:22 +0000 http://www.mytechopinion.com/?p=2423#comment-65301 [...] regarding the importance of being intentional with regard to your approach to Twitter.The New Rules of Content Curation and Creation | Social Media uberstar Nicole Nicolay (@nik_nik) of AgentEvolution.com and MyTechOpinion.com drops [...] [...] regarding the importance of being intentional with regard to your approach to Twitter.The New Rules of Content Curation and Creation | Social Media uberstar Nicole Nicolay (@nik_nik) of AgentEvolution.com and MyTechOpinion.com drops [...]

]]> By: Turning Content Curation into Content Creation | John Hall & Associates http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-65123 Turning Content Curation into Content Creation | John Hall & Associates Wed, 23 Feb 2011 15:19:14 +0000 http://www.mytechopinion.com/?p=2423#comment-65123 [...] Nicolay created a good article that discusses the two categories of information we share online; curation and creation.  If you’re a real estate agent strapped for time, your schedule probably gets along better [...] [...] Nicolay created a good article that discusses the two categories of information we share online; curation and creation.  If you’re a real estate agent strapped for time, your schedule probably gets along better [...]

]]> By: Pat O'Brienpat http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-60681 Pat O'Brienpat Fri, 29 Oct 2010 08:18:38 +0000 http://www.mytechopinion.com/?p=2423#comment-60681 Right on point... thanks again Right on point… thanks again

]]> By: TheRECoach http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-60392 TheRECoach Wed, 07 Jul 2010 10:31:14 +0000 http://www.mytechopinion.com/?p=2423#comment-60392 Grayhawk Real Estate - Protect your Agents from these, so called, Gurus! Hire a Professional to Train, Lead, & motivate your people. I can honestly say that since I "Settled Down" into my role here at CBCA, after 8+ years of consulting (had about 350 clients in NoCal), I have never been happier and I would expect that there is someone in each municipality, like me, that would be a benefit to a "progressive" RE Co. looking to expand their reach. @CBRELongBeach (@TheRECoach) Grayhawk Real Estate – Protect your Agents from these, so called, Gurus! Hire a Professional to Train, Lead, & motivate your people. I can honestly say that since I "Settled Down" into my role here at CBCA, after 8+ years of consulting (had about 350 clients in NoCal), I have never been happier and I would expect that there is someone in each municipality, like me, that would be a benefit to a "progressive" RE Co. looking to expand their reach.

@CBRELongBeach (@TheRECoach)

]]> By: TheRECoach http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-60391 TheRECoach Wed, 07 Jul 2010 10:30:36 +0000 http://www.mytechopinion.com/?p=2423#comment-60391 Rene Fabre - You "hit the nail on the head" when you asked Real Estate Agents to stop "Systematizing" & "Outsourcing"! I fight this every day with my 200 Agents. They have an "ingrained" tendency to do so. Fortunately for me. they are very receptive to my teaching and my pleas. We now have 72 of them engaging, in what I call, "The Social Media 4Square" (Twitter, FB, YouTube, & LinkedIn w/ a Blog as the Hub) and we stress "Originality" and "Helpful", quality content (not to mention - Hyper Local) @CBRELongBeach (@TheRECoach) Rene Fabre – You "hit the nail on the head" when you asked Real Estate Agents to stop "Systematizing" & "Outsourcing"! I fight this every day with my 200 Agents. They have an "ingrained" tendency to do so. Fortunately for me. they are very receptive to my teaching and my pleas. We now have 72 of them engaging, in what I call, "The Social Media 4Square" (Twitter, FB, YouTube, & LinkedIn w/ a Blog as the Hub) and we stress "Originality" and "Helpful", quality content (not to mention – Hyper Local)

@CBRELongBeach (@TheRECoach)

]]> By: TheRECoach http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-60390 TheRECoach Wed, 07 Jul 2010 10:29:16 +0000 http://www.mytechopinion.com/?p=2423#comment-60390 Rhonda Porter - STOP that Title company immediately! explain to them that are being complete idiots, and it will have an adverse effect on their business. Stop "Stepping over a dollar, to pick up a dime". @CBRELongBeach (@TheRECoach) Rhonda Porter – STOP that Title company immediately! explain to them that are being complete idiots, and it will have an adverse effect on their business. Stop "Stepping over a dollar, to pick up a dime".

@CBRELongBeach (@TheRECoach)

]]> By: TheRECoach http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-60389 TheRECoach Wed, 07 Jul 2010 10:27:58 +0000 http://www.mytechopinion.com/?p=2423#comment-60389 I left this response under Ian's comments because I felt "Connected" to them. I enjoy Ian's Tweets @be3d and, on this subject (Which I feel is very relevant), I share his passion for "Curation". As for you, lil @nik_nik , once again you have shown why I have you as one of my 12 "Human Aggregators" on Tweetdeck! because you consistently supply me with Quality content, quite the opposite of what your subject was in this post. You are an "invaluable" tool in my "Coaching" belt! I thank you for that! Another GREAT post! Thanks for all you do Nik_Nik! @CBRELongBeach (@TheRECoach) I left this response under Ian's comments because I felt "Connected" to them. I enjoy Ian's Tweets @be3d and, on this subject (Which I feel is very relevant), I share his passion for "Curation".

As for you, lil @nik_nik , once again you have shown why I have you as one of my 12 "Human Aggregators" on Tweetdeck! because you consistently supply me with Quality content, quite the opposite of what your subject was in this post. You are an "invaluable" tool in my "Coaching" belt! I thank you for that! Another GREAT post!

Thanks for all you do Nik_Nik!

@CBRELongBeach (@TheRECoach)

]]> By: Grayhawk Real Estate http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-60385 Grayhawk Real Estate Mon, 05 Jul 2010 18:19:55 +0000 http://www.mytechopinion.com/?p=2423#comment-60385 The number of so called "experts" that want to sell me their services on social media marketing is mind boggling. I probably get 10 emails a week. Most of them are former Realtors. Those who can't teach! I fully agree that with social media you have to just listen to yourself and run with it. The number of so called "experts" that want to sell me their services on social media marketing is mind boggling. I probably get 10 emails a week. Most of them are former Realtors. Those who can't teach! I fully agree that with social media you have to just listen to yourself and run with it.

]]> By: Jay@VancouverHomes http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-60370 Jay@VancouverHomes Sat, 03 Jul 2010 12:20:08 +0000 http://www.mytechopinion.com/?p=2423#comment-60370 Great article, very good insight! As for the social media, I've noticed that many people tend to think of the whole social networking phenomenon as of something wonderful, amazing and most importantly self-sustaining. But it isn't true - the social sites are just tools. The possibilities of sharing information are truly amazing nowadays but you've got to know how to share and what to sure to become a useful resource yourself. And you've given some pretty good advice how to do it :-) Great article, very good insight! As for the social media, I've noticed that many people tend to think of the whole social networking phenomenon as of something wonderful, amazing and most importantly self-sustaining. But it isn't true – the social sites are just tools. The possibilities of sharing information are truly amazing nowadays but you've got to know how to share and what to sure to become a useful resource yourself. And you've given some pretty good advice how to do it :-)

]]> By: Mark Jacobs http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-60340 Mark Jacobs Thu, 24 Jun 2010 13:11:34 +0000 http://www.mytechopinion.com/?p=2423#comment-60340 Loved the info, great stuff Loved the info, great stuff

]]> By: Mike Appleby http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-60318 Mike Appleby Wed, 16 Jun 2010 18:57:14 +0000 http://www.mytechopinion.com/?p=2423#comment-60318 Once I break the ice I hope to get my feet wet. There are alot of companies out there that boast they can promote your business. Huge changes. Guess I won't need the rotory anymore. Once I break the ice I hope to get my feet wet.

There are alot of companies out there that boast they can promote your business.

Huge changes.

Guess I won't need the rotory anymore.

]]> By: René Fabre http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-60315 René Fabre Wed, 16 Jun 2010 11:03:07 +0000 http://www.mytechopinion.com/?p=2423#comment-60315 Social Media is not mindless chatter and random opinion. It's a conversation. If you're sharing fun stuff with friends online, that's great, yet as you say... keep a balance. You are your brand, sharing who you are authentically goes a lot farther than just grabbing a headline and blasting it out. Conversation is where the opportunity lies, and as you say, listening is part of that. It's not about quantity, it's about connection. In these transparent times, it's obvious if your 'broadcasting' is authentic or not. In life, we belong to many different groups. We don't want to show up everywhere with exactly the same broadcast. Each community has it's own premise and conversation. I talk to real estate agents everyday and the temptation for many is to systematize it or to outsource it when they come to the realization that social media is not a short cut and actually a bit of work to do it well. There is no EASY button. Don't Outsource Your Personality. <a href="http://bit.ly/bt0zQl" rel="nofollow">http://bit.ly/bt0zQl</a> Social Media is not mindless chatter and random opinion. It's a conversation. If you're sharing fun stuff with friends online, that's great, yet as you say… keep a balance. You are your brand, sharing who you are authentically goes a lot farther than just grabbing a headline and blasting it out. Conversation is where the opportunity lies, and as you say, listening is part of that.

It's not about quantity, it's about connection. In these transparent times, it's obvious if your 'broadcasting' is authentic or not. In life, we belong to many different groups. We don't want to show up everywhere with exactly the same broadcast. Each community has it's own premise and conversation.

I talk to real estate agents everyday and the temptation for many is to systematize it or to outsource it when they come to the realization that social media is not a short cut and actually a bit of work to do it well. There is no EASY button. Don't Outsource Your Personality. http://bit.ly/bt0zQl

]]> By: René Fabre http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-60314 René Fabre Wed, 16 Jun 2010 10:28:25 +0000 http://www.mytechopinion.com/?p=2423#comment-60314 The New Rules of Content Creation & Curation <a href="http://tinyurl.com/2aezfys" rel="nofollow">http://tinyurl.com/2aezfys</a> The New Rules of Content Creation & Curation http://tinyurl.com/2aezfys

]]> By: Rhonda Porter http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-60313 Rhonda Porter Wed, 16 Jun 2010 09:36:01 +0000 http://www.mytechopinion.com/?p=2423#comment-60313 The New Rules of Content Creation & Curation <a href="http://tinyurl.com/2aezfys" rel="nofollow">http://tinyurl.com/2aezfys</a> The New Rules of Content Creation & Curation http://tinyurl.com/2aezfys

]]> By: Rhonda Porter http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-60312 Rhonda Porter Wed, 16 Jun 2010 09:33:05 +0000 http://www.mytechopinion.com/?p=2423#comment-60312 Nicole, this post is so timely. There is a local title company in the Seattle area who is sadly promoting they'll make it easy and do all the updates on Twitter, Facebook and write agent's blogs (for a fee, of course)... the content is crap and what's equally bad is that when you see all these agents with the same (garbage) content, it really looks pathetic. It's creating too much static in the all ready crowded Twitterverse. These agents have no clue because a majority of them don't even know how to use Twitter or Facebook...so if someone were to reply and ask them about Legos or what ever is being updated for them--they wouldn't even know it! It's a mockery of social media and I don't know if I'm more bothered by the predatory title company for thinking they can start a social media division, sell bad info and content and take the agents money or for the agents who really don't care about knowing what social media is, they just want an easy button. Nicole, this post is so timely. There is a local title company in the Seattle area who is sadly promoting they'll make it easy and do all the updates on Twitter, Facebook and write agent's blogs (for a fee, of course)… the content is crap and what's equally bad is that when you see all these agents with the same (garbage) content, it really looks pathetic. It's creating too much static in the all ready crowded Twitterverse.

These agents have no clue because a majority of them don't even know how to use Twitter or Facebook…so if someone were to reply and ask them about Legos or what ever is being updated for them–they wouldn't even know it!

It's a mockery of social media and I don't know if I'm more bothered by the predatory title company for thinking they can start a social media division, sell bad info and content and take the agents money or for the agents who really don't care about knowing what social media is, they just want an easy button.

]]> By: Alex Cortez http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-60303 Alex Cortez Fri, 11 Jun 2010 17:24:30 +0000 http://www.mytechopinion.com/?p=2423#comment-60303 Great post, Nik. Many agents get caught up thinking that this will be an effortless endeavor that will happen overnight. Obviously it takes time, consistency, and (in my humble opinion) originality. Sure, not everyone is meant to be a source of original content, but surely we can all use some common sense as to what can/cannot be the integral part of social media integration. As always, great post (RT'ing). Great post, Nik. Many agents get caught up thinking that this will be an effortless endeavor that will happen overnight. Obviously it takes time, consistency, and (in my humble opinion) originality. Sure, not everyone is meant to be a source of original content, but surely we can all use some common sense as to what can/cannot be the integral part of social media integration. As always, great post (RT'ing).

]]> By: Chris Smith http://www.mytechopinion.com/2010/06/the-new-rules-of-content-creation-curation.html#comment-60300 Chris Smith Wed, 09 Jun 2010 09:48:41 +0000 http://www.mytechopinion.com/?p=2423#comment-60300 I think the best part of this post is that agents should recognize that they may not all have the right DNA to be a content creator. That being said leveraging sites like Google News, etc makes it pretty easy to get out there on the web and find content for your community that would be meaningful and that they would appreciate. We were able to grow a fan page to 1,000 fans without ever producing any original content! Just spent 5 minutes a day looking for useful articles on the web (like this one) to pass along to our fans. Also, with the popularity of reblogging and sharing, if you are the person that brought something useful to your communities attention, it serves the same purpose as creating it yourself (minus the UV's to your site of course). Good stuff Nik Nik thanks again. I think the best part of this post is that agents should recognize that they may not all have the right DNA to be a content creator. That being said leveraging sites like Google News, etc makes it pretty easy to get out there on the web and find content for your community that would be meaningful and that they would appreciate. We were able to grow a fan page to 1,000 fans without ever producing any original content! Just spent 5 minutes a day looking for useful articles on the web (like this one) to pass along to our fans. Also, with the popularity of reblogging and sharing, if you are the person that brought something useful to your communities attention, it serves the same purpose as creating it yourself (minus the UV's to your site of course). Good stuff Nik Nik thanks again.

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