In step 1 toward “Developing Your Content Marketing Plan” I asked you to strategize, which involved answering 2 important questions: (1) what do you have to offer and (2) what do your potential clients need from you? By answering these 2 questions you can begin to pinpoint your expertise and focus on your messaging…or what [...]

Does the way you communicate online best reflect your personality….your passion….your profession?   Have you ever stepped back from posting to consider how your actions and words impact your network? Or do they make no impact at all? Stop going through the motions and communicate more effectively by creating your own content marketing plan. Let’s start [...]

The iPad is one sexy tool. So sexy and shiny in fact, that everyone seems to be talking about using it in their business. Or giving one away as marketing swag like in a recent episode of one of my fav shows Parks & Recreation! Btw- I’m not opposed to raffling off an iPad when [...]