Does the way you communicate online best reflect your personality….your passion….your profession? Have you ever stepped back from posting to consider how your actions and words impact your network? Or do they make no impact at all? Stop going through the motions and communicate more effectively by creating your own content marketing plan.
Let’s start with step 1, which is to “strategize”….or pinpoint what you have to offer (aka your expertise), as well as how to provide that expertise in an interesting and useful way to your potential clients.
Don’t miss all 8 videos (or 8 steps) for “Developing YOUR Content Marketing Plan”!




Hi Nicole,
Great job on the video! Keep up the good work and I look forward to the next in the series.
Best,
Lance
Thanks Lance!
Isn't it enough that I create (hopefully anyway) "compelling" content, now I have to have a focused strategy too?
Looking forward to part 2.
LOL! What IS "compelling" content anyway?!
[VIDEO] Developing Your Content Marketing Plan: Step 1 – Strategize http://t.co/WeFsaIwK
Developing Your Content Marketing Plan: Step 1 – Strategize http://t.co/rbgVGyo4
Check this out! [VIDEO] Developing Your Content Marketing Plan: Step 1 – Strategize – http://t.co/69Im45KG http://t.co/ISfwRqMA
RT @nik_nik: [VIDEO] Developing Your Content Marketing Plan: Step 1 – Strategize http://t.co/SRmblV4p #NMRealEstate
RE Tech Tip: [VIDEO] Developing Your Content Marketing Plan: Step 1 – Strategize http://t.co/QsXvTrZH
[VIDEO] Developing Your Content Marketing Plan: Step 1 – Strategize http://t.co/t9HlBjg8 #chicago #realestate
RT @nik_nik: [VIDEO] Developing Your Content Marketing Plan: Step 1 – Strategize – http://t.co/NnoGyqf5
RT @RealtyTechTools [VIDEO] Developing Your Content Marketing Plan: Step 1 – Strategize http://t.co/vsXCLyQs
#RealEstate #tech [VIDEO] Developing Your Content Marketing Plan: Step 1 – Strategize http://t.co/2ah7vxol
Nik_Nik… Awesome..clear, concise, call-to-action, fun. Ready. Aim. Will do it. Calc target. Hit target. Thank you.
Thanks NikNik. Great use of examples to illustrate your point. Well done.
Hi Nicole, great video, as usual! I would love to know what camera you are using to create these, and the software you use to edit the videos and make the intro and outro (if indeed thats a word) sequences. Thanks!
Hey Nick, we shot the video with Canon 60D with 85 – 135mm lens with external JuicedLink DT 454. That gives us XLR support and a variety of other benefits for audio. As you can tell we're using a lavier mic by audio-technica. The post-production is done in Adobe Premiere Pro and the intro is Adobe After Effects.
Hi Reggie, thanks so much for taking the time to explain this. You guys produce a quality product. I love it!
[VIDEO] Developing Your Content Marketing Plan: Step 1 – Strategize http://t.co/saHBXMXS
[VIDEO] Developing Your Content Marketing Plan: Step 1 – Strategize http://t.co/tuH10ykm RT @nik_nik
Developing YOUR Content Marketing Plan http://t.co/rTwN1tWc (I just love @nik_nik ) #retso
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Great stuff, Nik I cant wait to share the rest of your series with my Agents.
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I love the presentation! I like the fact you showed some examples to stress your points. This is what content plus context is all about–you're not just creating content but you're also adding value to it as well as to anyone who watches the video.
[...] [VIDEO] Developing a Content Marketing Plan: Step 1- Strategize [...]
Excellent info! I enjoyed this post, and many of the others you've been putting out lately.
[VIDEO] Developing Your Content Marketing Plan: Step 1 – Strategize http://t.co/etFA9n4o
RT @nik_nik [VIDEO] Developing Your Content Marketing Plan: Step 1 – Strategize http://t.co/LCTVfjiL
<Some gr8 stuff Nicole!> RT @nik_nik: [VIDEO] Developing Your Content Marketing Plan: Step 1 – Strategize http://t.co/8c8JdnOe
Too bad. This seemed interesting but hard trouble loading the video. Do you have this uploaded somewhere else?
Great video! Being able to make a great and useful content is important but having a strategy on how you will market it is another relevant thing to think about. You may have a great blog but if people do not know that it exists, then it is like it is not there at all. So for us bloggers, we really have to use social media sites to promote our content.
Great tips here! Also love that you’re using video and diversifying your own content delivery. We see so much content marketing done through just text. We love to see more creative and diverse mediums!
I would like to answer the questions in your first paragraph with a ‘Yes’ because it is easier to do something successfully when you are passionate about it. Great video, i certainly enjoy watching it!
I have been doing my marketing plan for months now and I am amazed on how you present it and make those points about creating useful contents and make strategies on how to market it. Thanks a lot.
No wonder I haven’t seen any of your videos on Youtube… what the french toast?
I watched your video several times. Thanks for the info. I am off to see what other interesting videos you have. PS-Loved the t-shirt!
Personally, with any business and no marketing plan your doomed to failure. Int he real estate industry we must learn to build our network and gain new referrals and clients. We can’t constantly contact our friends and family to buy a home but we can get referrals from them to build upon.