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[VIDEO] Developing Your Content Marketing Plan: Step 2 – Brainstorm

By: NikNik · Posted on October 26, 2011 · 14 Comments

In step 1 toward “Developing Your Content Marketing Plan” I asked you to strategize, which involved answering 2 important questions: (1) what do you have to offer and (2) what do your potential clients need from you? By answering these 2 questions you can begin to pinpoint your expertise and focus on your messaging…or what you plan to share, post, and tweet online.

And since I know you’re ready for more, let’s expand upon your expertise into other areas you’re passionate about. It’s time for step 2…it’s time to “brainstorm”.

Be sure to check out all 8 videos (or 8 steps) for “Developing YOUR Content Marketing Plan”! Missed video #1? No worries, watch Developing Your Content Marketing Plan: Step 1 – Strategize now!

About NikNik

Nicole Nicolay "@nik_nik" is Co-Founder and Chief Creative Officer at Agent Evolution, and author of "WordPress for Real Estate: From Static to Standout". Her passion is educating real estate professionals on how to generate business by integrating both new and traditional channels of marketing. She is also co-founder and editor of MyTechOpinion.com, where she's been blogging about real estate technology since 2005. Nicole was named one of the 100 Most Influential Leaders in Real Estate for 2010, Top 10 Most Fearless Women Online & in Social Media for 2011, and 2012's Top 30 Women in Social Media in the world.