In step 1 toward “Developing Your Content Marketing Plan” I asked you to strategize, which involved answering 2 important questions: (1) what do you have to offer and (2) what do your potential clients need from you? By answering these 2 questions you can begin to pinpoint your expertise and focus on your messaging…or what you plan to share, post, and tweet online.
And since I know you’re ready for more, let’s expand upon your expertise into other areas you’re passionate about. It’s time for step 2…it’s time to “brainstorm”.
Be sure to check out all 8 videos (or 8 steps) for “Developing YOUR Content Marketing Plan”! Missed video #1? No worries, watch Developing Your Content Marketing Plan: Step 1 – Strategize now!