You’re clearly here because you care about your Facebook friends. You want to listen, learn from, help and contribute! I like you already! So brush up on your Facebook “best practices” and make these 5 resolutions to improve your Facebook engagement (if you haven’t already).
(1) No more whining about the timeline…just accept it already. We all know Facebook makes changes, so get used to them. HOW we share will always evolve…but WHAT we share is specific to who we are. It’s time to take responsibility for the communication tool we find so helpful…and so fun!
(2) Stop sharing images with words on them…especially when they’ve been shared 14 other times in your network already. Instead, use the status bar and text, or your own photos to illustrate your thoughts, comical ideas, or motivational phrases.
(3) Don’t encourage bad behavior. If you don’t like how someone continually asks for “likes” then don’t like the post already. If you think its lame when people ask really cheesy questions…then don’t eat the brie. But remember you are on Facebook to be social, right?! So own your interactions…and engage in a way that feels comfortable to you.
(4) Stop overposting!!! You know who you are. And we are tired of your 15 posts a day. It’s annoying…if we want to see you that much we’ll call you and meet for coffee. Blocking and unfriending happens.
(5) Be original. Be who you are…nothing more, nothing less. Share what you are truly passionate about when it comes to work, to family, to kids, to life. Know that most of us enjoy a balance of posts that reflect your interests and yes, your professional life too. BUT rather than offering up self-serving quotations from Brainy Smurf….really…I mean, REALLY…think about how you can help others in the New Year. And stop trying to make everyone happy…you can’t. Focus on your niche expertise.
MyTechOpinion: Pause before you post. (I did, really.) But once you commit…be ready to ROCK it!