A Favorite Business Tool Just Got Better

Here at MyTechOpinion, we have been huge fans of Snagit by TechSmith for years. It has been our choice of software for capturing screenshots.

Much more flexible and powerful than the default “print screen” functionality, Snagit allows for small areas of a screen to be captured. It can also can scroll down the page to capture an entire web page.

This functionality has been great and worth the $49.95 price tag, but what has been added to the latest version (11.0) blew us away.

In the new version, Snagit has added video capture and advanced sharing.

Video Capture

The ability to capture screen video opens up a wealth of possibilities to the real estate agent.

Use it to create screencasts to educate your clients. Ideas for screencasts include:

• Provide a guided tour of your website and showcase the best features
• Show how to best use your IDX home search
• Create a listing presentation video that shows how effective you are online (website, social media, etc.)
• Walk people through your CMA report to entice website visitors to request a free home evaluation

Advanced Sharing

Once you have your image or video captured, you need to do something with it. In Snagit 11, a new set of share controls allows you to push your creation out to Twitter, Facebook, YouTube and Evernote. All platforms that are very popular with real estate agents.

Create one of the videos mentioned above, share it on YouTube and then embed it on your website. Your website visitors will be impressed.

If you have never tried Snagit, check it out with the free 30-day trial. If you are using an older version of Snagit, you owe it to yourself to upgrade. This software will change how you do business.