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About Nicole

As Founder and Chief Creative Officer of Agent Evolution, Nicole Nicolay "@nik_nik" applies her social media and educational expertise to create training programs and marketing tools for real estate professionals and brokerages. Nicole specializes in WordPress Web design for real estate and educates her clients in developing their online marketing hub and lead generation strategies.

Her enthusiastic and knowledgeable presentation style, as well as her ability to develop engaging curriculum, has yielded her top ranking among the industry's best speakers. Nicole has delivered keynotes and training programs to more than 100,000 agents nationwide and speaks regularly at industry leading events including: N.A.R Annual, Triple Play, REtechSouth, BlogWorld & New Media Expo, Real Estate Connect, and is currently emcee of the Agent Reboot Conference Tour produced by Inman News.

Nicole is considered to be an extremely influential voice on the subject of social media for the real estate industry. She's been writing her highly regarded real estate technology blog, MyTechOpinion.com, since 2005. Her willingness to explore and apply new technologies in a practical manner enables her to lead her readers and clients to success with new marketing. Nicole is also well-versed in video, from off-the-cuff dance grams to professionally produced marketing campaigns and educational videos for Cyberhomes, RPR, Prudential Fox & Roach, and RE/MAX Corporate. Furthermore, Nicole authored "Twitter for Real Estate Twits, downloaded by over 50,000 real estate and mortgage professionals.

Recent posts

Weapon of Choice: Dashter

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I have a new “weapon of choice” when it comes to curating relevant content and engaging with those in your network that find it extremely useful. It’s called Dashter. It’s a social content dashboard of sorts, but really…it’s much more! Dashter was recently launched by some incredibly smart folks, one of which I’m lucky enough [...]

The Site That Heather Built

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When I present, teach a class, or give a Webinar I LOVE providing examples and scenarios that demonstrate the strategy being discussed. One of my most favorite and extraordinary examples of raising the bar in real estate has always been Heather Elias. Heather and I have known each other since WAY BACK…during the good ole [...]

Taking Action for Your Business Means You Have to Get Uncomfortable

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If I were comfortable with technology I wouldn’t really be on my game! Technology, you know…the tools, apps, platforms, devices…and even the strategies involved to make them proficient change so rapidly you can’t possibly know all there is to know. So why do we make ourselves crazy and get overwhelmed before even trying…it’s just our [...]

5 Resolutions I Wish Facebook Users Would Make in the New Year

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You’re clearly here because you care about your Facebook friends. You want to listen, learn from, help and contribute! I like you already! So brush up on your Facebook “best practices” and make these 5 resolutions to improve your Facebook engagement (if you haven’t already). (1)   No more whining about the timeline…just accept it [...]

[VIDEO] Developing Your Content Marketing Plan: Step 3 – Bookmark

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One of the best ways to support your content planning is by bookmarking resources you can turn to for (1) curating quality or relevant articles and other media, (2) creating content of your own, and of course (3) consuming content to stay current within your area of expertise. I’m sure you already have favorite websites [...]

[VIDEO] Developing Your Content Marketing Plan: Step 2 – Brainstorm

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In step 1 toward “Developing Your Content Marketing Plan” I asked you to strategize, which involved answering 2 important questions: (1) what do you have to offer and (2) what do your potential clients need from you? By answering these 2 questions you can begin to pinpoint your expertise and focus on your messaging…or what [...]

[VIDEO] Developing Your Content Marketing Plan: Step 1 – Strategize

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Does the way you communicate online best reflect your personality….your passion….your profession?   Have you ever stepped back from posting to consider how your actions and words impact your network? Or do they make no impact at all? Stop going through the motions and communicate more effectively by creating your own content marketing plan. Let’s start [...]

Go Ahead, Grab a Free iPad

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The iPad is one sexy tool. So sexy and shiny in fact, that everyone seems to be talking about using it in their business. Or giving one away as marketing swag like in a recent episode of one of my fav shows Parks & Recreation! Btw- I’m not opposed to raffling off an iPad when [...]