Nicole is an author and editor here at MyTechOpinion. She works diligently to provide readers with a comprehensive technology base for the real estate industry. She is also member of the Inman Blog Network, contributor to the HomeGain Blog and tech columnist for Chicago Agent Magazine. Nicole Nicolay is co-founder of Effektive Solutions, a marketing and technology solutions company for real estate professionals and title insurance companies. She has created products and services which have assisted over 30 title county operations, and growing! Besides being passionate about Effektive Solutions, Nicole enjoys spending time with her family and getting her groove on!

About NikNik

                 

Below are a few recent posts by NikNik:

• A Twitter Resource for Real Estate Twits, 18 Aug 2008
• Real Estate Vlogging Contest Update, 12 Aug 2008
• Kick Off To MTO Vlogging Contest!, 03 Aug 2008
• The Secret to Blog Success: YEO, You Engaging Others, 23 Jul 2008
• External Factors Affecting Your Blog Success, 20 Jul 2008
• Internal Factors Affecting Your Blog Success, 14 Jul 2008
• Your Edge in Real Estate is Getting Sharper, 09 Jul 2008
• “Does my blog REally rock?” An Assessment for Serious Real Estate Bloggers, 06 Jul 2008
• Advertise to Your Local Niche via Trulia Pro, 19 Jun 2008
• How to Add Podcasting to Your Real Estate Blog, 14 Jun 2008
• 22 Reasons to Use Twitter for Business and Pleasure, 29 May 2008
• Does Your Real Estate Blog Need a Side of Widget?, 20 May 2008

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A Twitter Resource for Real Estate Twits

By NikNik · August 18, 2008 · 22 Comments 

I was inspired to write this post after the several public whippings I have received in support of Twitter. I think it’s obvious that either “you do” or “you don’t” Twitter.  And that’s fine. Nobody is saying (especially me) that if you don’t Twitter you will never reach Zen 2.0, or your real estate client database will double overnight. I think I just appreciate the utility of Twitter (among other things) and I’m happy to share what I’ve learned and discovered thus far. So if you love it already like Hitler, or you’ve found yourself on a bandwagon to Twitterville, this post is for you.

Quickly, (I’ll try) let me fill you in on why Twitter has become my connection companion. First, I find myself behind a computer most days and it’s nice to know that others out there sharing the same interests (or not) want to share themselves with me.  And not only share their transparent moments, but also extremely helpful tips, resources, and information….that positively impact my own professional development and business.  Twitter has even assisted me with customer service 2.0. (Thanks @Midphase)

Out of the office, Twitter Mobile -Style is where it’s at! I can send pictures of whacky things, great ideas, or inspirational thoughts with any of the numerous Twitter apps available. Moreover, I can check in with the people that mean the most to me. I can find out where my peeps are at for a meetup or connect with conference goers on a deeper level. BTW-If you’re already using Twitter, I’m sure you have 101 reasons why you already love it (so leave me a comment). This lightening speed overview is mostly for newbies wondering what the hype is all about.  

So if you’re on the fence or not. Check out the following widely used and loved Twitter applications that I either use myself or have been clued into by other Twitter users.  Twitter does not require outside apps to gain appreciation or like, they just make the experience more lovable! FYI-I do NOT recommend downloading and trying to use every app mentioned below, but rather encourage you to peruse for yourself and pick a few to try out. Now if you are in good company with other Twitter users, I’m sure they will point you in the direction they favor most!

10 Twitter Tools:

1. Twitter Search (aka Summize): Filter your tweets by searching keywords, phrases, twits, trends and more. (ex: real estate professionals, bloggers, industry experts, special interests, key niche phrases, etc)
2. TwitterLocal Search for twits in your local area. (ex: Find and follow all the twits in your neck of the woods… reach out with tips and transparency. )
3. Twitter Counter : Find out who the most popular twits are. Who knows, you may identify a few great resources for following and gaining great info.
4. TweetScan: Get tweets mailed to you that include your selected keywords or phrases. (ex: If you set the keywords for your niche real estate market and neighborhoods you can find twits that may be planning a move soon…or at least talking about your area.)
5. Twitter Atlas: A mashup of Twitter and Microsoft’s Virtual Earth. See also Twittervision. Just a really cool visual interface for identifying where twits are.
6. Remember the Milk: Kind of like Jott, but Twitter style. RTM is your personal reminder service. Ask RTM to remind you to pick up dry cleaning, order inspections, or grab milk at the store.
7. TwittyTunes: Tweet the songs are you are currently playing with one click. Send inspirational songs, bday greetings, or just share cool tunes.
8. Twitpic : Share your photos on Twitter. It’s as simple as that! See also Mobypicture: Post pictures with one click to Twitter, Flickr, Tumblr, Wordlpress, etc. (video & audio coming soon)
9. Twitterfeed : Submit your blog feed and your latest posts are auto-twittered.
10. Ping.fm : Relays messages to a variety of social networking sites from AIM, Gtalk, iGoogle, WAP, iPhone, iPod Touch, SMS, or email.

To get the conversations starting, here are 10 really cool RE twits that crack me up or assist me in my goal of being a lifelong learner (don’t hate, just follow): 

1. @BNIX
2. @DOVERBEY
3. @INES
4. @LANIAR
5. @MADMARTIN
6. @MIKEMUELLER
7. @POPPYZOOMF
8. @RAILLIFE
9. @RESPRES
10. @TBOARD

TWITTER DISCLAIMER: Twitter can spend your time like nobody’s business. So manage accordingly. Also, in the beginning you may feel compelled to add everyone who adds you.  I did. But now I recognize the people I find interesting, helpful, hilarious or meaningful. Everyone else is getting “unfollowed”. Sorry, I can only stand so much noise.  

BTW-Check out this new Twitter Commercial…you may see a familiar face…and hands?

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Real Estate Vlogging Contest Update

By NikNik · August 12, 2008 · 4 Comments 

I may have been tired with kids whining in the background…but I didn’t let that stop me from quickly shooting this Contest Update with Reggie’s help. So whatever obstacle is standing in the way of your video blog entry, I don’t care! No excuses, send us your link already…I’m waiting!

View contest submissions here!

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Kick Off To MTO Vlogging Contest!

By NikNik · August 3, 2008 · 18 Comments 

Okay, so you may have noticed we have taken a fancy to podcasting here over the last few months.  It’s been a great exploration of social media….learning how to best create and share our podcasts.  I could also compare my experience to that of a horror flick, as recording and listening to my own voice pretty much scares everyone out of the office. I started out as a perfectionist, trying to bleep out and edit all my verbal mistakes. Poor Reggie would listen from a far as a barrage of four letter words would radiate from my mouth with each tongue twister I encountered. I quickly learned to “get over” the mishaps and just let the words flow. Besides, everyone makes mistakes and it’s just more natural and easier to listen to.

So, now that I’ve been podcasting for awhile, the next scary medium that requires my attention….is video. Duh! I’ve been afraid to touch vlogging in the past for many of the same reasons that others have been avoiding the camera:  (1) it takes too much time, (2) not sure about the right equipment, (3) what content is best to share, and (4) I will look and sound like a jackass…or to quote one of my favorite comedic geniuses, Adam Sandler, “They’re all gonna laugh at you!”

I finally have the perfect retort:

(1) TIME REBUTTAL: Make a commitment to once a week. Pick a spot and shoot. It can actually take a lot less time than writing a post…if you know what you’re talking about.

(2) EQUIPMENT REBUTTAL: The Flip…it’s $149 and has one red button for start and stop and plugs directly into your computer via USB drive. Video opens in a super easy format with immediate email and upload options. Oh, and no rendering time!

(3) CONTENT REBUTTALL: What makes you and your niche unique? If you are asking questions or talking about a specific topic, idea, thing, or place…chances are someone else is. So address those topics. If you’re clients have regular inquiries about your Read more

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The Secret to Blog Success: YEO, You Engaging Others

By NikNik · July 23, 2008 · 14 Comments 

Yes, the title gives it away! The secret to your blog success is YEO. YEO, a now popular term used by bloggers (coined by Jeff Turner) to describe the process of building your network and facilitating blog success via YOU ENGAGING OTHERS.  I’m not even going to mention the other term that makes us sweat, and also has an “e” and “o” in it. That aside, what have you done lately to reach outside your real estate blog? Have you employed tools or strategies to keep your readers enticed to come back for more great information? What about making your blog more Read more

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External Factors Affecting Your Blog Success

By NikNik · July 20, 2008 · 11 Comments 

I used to teach my first graders a really fun game to learn about how plants grow. Each student would get a laminated “secret identity card” (sun, soil, water, air, seed). The seeds (excitable first graders) would travel through the air (run from one side of the blacktop top the other) looking for the elements (other excitable first graders) needed for their growth. But the elements were not so easy to acquire. Read more

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Internal Factors Affecting Your Blog Success

By NikNik · July 14, 2008 · 6 Comments 

Last week I talked about the importance of assessing your real estate blog. Whether you have room for improvement or just need to boost your already prospering success, tweaking your blog is a process that should continue throughout its life on the Web. Today, we’ll look at the internal factors affecting your blog success, as well as support tools.

(1) Speak to your target audience

Identifying your target audience hopefully occurred for you during the conceptualization of your blog. Now that you’re up and running, is your blog geared up to attract new niche readers?  By that I mean, are you including a variety of Read more

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Your Edge in Real Estate is Getting Sharper

By NikNik · July 9, 2008 · 4 Comments 

If you’ve been clamoring for an up to the minute mortgage rate widget for your real estate blog….it’s time to dry your eyes and head over to Zillow.  There you’ll find four brand new Mortgage Rate Widgets that you can freely leverage for your own blog.  If you’re looking to foster greater online interaction via your blog community and provide readers with a knowledgeable tool, this may be just what you need. Not only are these widgets radiating rates…but they look nice too!

If you thought the Mortgage Rate Widget was the only new candy in Zillow’s goodie bag, it’s time to reach in for a second helping. Did you feel that? It’s Zillow’s FREE co-branding! With it, your blog readers will have access to Zillow tools and features while being reminded who sent them there in the first place.  With Zillow’s co-branding individuals or companies can utilize this free service just by adding any of the following to their blog or Website: individual Zillow URLs, mortgage rate widgets, links generated by the Zillow API, new profile badges.

Here’s how it works:

Before you can take advantage of Zillow’s free co-branding, you need to take care of the following: (1) sign up for a Zillow account, (2) add a Zillow URL to your blog or Website and (3) include the following code at the end of your Zillow link “/?scrnnm=YourZillowScreenName”. Then, when readers select the Zillow URL on your blog and a new Zillow page opens, you’re picture, contact information and link to your Website will appear at the top of that page.  Wherever your blog reader travels on Zillow during that session, your branding will follow too. Click here to learn more about Zillow Co-Branding.

In this market, any edge, ledge, step stool or leg up you can get to boost your blog community and market freely to your target audience is worth checking out. And if you’d like to get up close and personal with the Zillow team AND you’re planning to go to REBarCamp and the Inman Connect, you won’t want to miss Beer with Bloggers. The venue is Café Du Nord (from 6-8pm), which just happens to be right above REBarCamp on July 22, 2008. See you there!

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… C: wait… SD: wait…

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“Does my blog REally rock?” An Assessment for Serious Real Estate Bloggers

By NikNik · July 6, 2008 · 10 Comments 

Have you taken a good look around your real estate blog lately?  Would you like to gain more traffic?  And, reach each your target audience, for real? If you are serious about your blog, then you should be serious about taking new steps and exploring innovative options to boost your blog success. Don’t let your blog take a back seat to 2.0!

MTO is gearing up for the Inman Connect SF. In fact, I’ve been invited to speak on the Blogger’s Connect panel entitled, “Growing Pains: Taking Your Blog to the Next Level“, alongside these A-list rockin’ real estate blog experts Dustin Luther, Jim Cronin, and Daniel Rothamel.  The RE 2.0 guru himself will be there as moderator, yes, you know him….Jeff Turner.  So over the next few weeks, I’ll be sharing tools and suggestions for taking that next level leap. But of course I’ll be leaving the meatiest of it all for those of you attending the Connect. So, I hope to see you there!

Anyway, our blogucation cannot begin without a self assessment, a blog assessment really. The best teachers assess at the beginning and the end of an assignment or goal. How else will you know if you made any real strides? To start, you will notice that the following assessment is organized in 2 sections, Internal Factors and External Factors.  To examine your blog best, you should focus on these 2 areas.

Internal Factors are actions, tools, and strategies you put into play on your blog to give it life, display your expertise and target your audience. These may include your voice, design, blog posts, organization, comments, etc.  External Factors are actions, tools, and strategies you use to reach outside of your blog, create interaction, and hopefully bring readers back to you.  These may include, but not limited to: IDX Search, email newsletters, commenting, podcasting, video, social networking, etc.

Take the “Does my blog REally rock?” Assessment (Directions: Print this article, read each question, and write your yes or no answer next to each one. If you’re old school, grab a piece of paper and number 1-6 twice, then write down your answers. Keep your eyes on your own paper. ) Read more

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Advertise to Your Local Niche via Trulia Pro

By NikNik · June 19, 2008 · 2 Comments 

If you are looking for an affordable option for advertising to your local audience, Trulia can help. Yesterday, Trulia stepped up with yet another great feature to assist real estate agents and local businesses with the launch of Trulia Pro.

With Trulia Pro, you can target up to 20 locations with unlimited local spotlight ads. Participant listings will also get a boost to the top of relevant search results. And this self-service offering is available via a low fixed fee of $39 a month, or annually for $348 (just $29 a month).

Why advertise at Trulia you say?

“Trulia is the fastest growing online real estate site with approximately 5m unique monthly users and is a top 10 real estate site.” –Rudy Bachraty

Give your brand, your service, and your listings the online visibility they need to take your business to the next level. Advertise with links to your real estate blog and/or Trulia Voices Profile to grow your network of readers, clients, and colleagues.

Oh, and if you are already using another advertising program, Trulia wants to give you 3 months FREE with the purchase of a one year subscription.

Visit the Trulia Blog to learn more!

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How to Add Podcasting to Your Real Estate Blog

By NikNik · June 14, 2008 · 18 Comments 

You may have noticed we recently made a commitment to podcasting here at MyTechOpinion.  If not, look just below each of our posts and you should see the podcast player.  Podcasting is simply a way of distributing digital media over the Internet using RSS.  And for real estate agents who are looking for that next social medium to boost their blog success, perhaps podcasting is just what you need.

Podcasting can enhance your blog content and your online visibility. Strengthen the bond you have with your current audience, as well as reach a new audience. And, give your blog readers the flexibility to listen and obtain your expertise on the go!  Podcasting is even an affordable and pretty seamless option when it comes to integrating a new social media tool to your blog. So let’s get you started already!

Get equipped! Prior to your first audio podcast you will need the following equipment. Read more

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22 Reasons to Use Twitter for Business and Pleasure

By NikNik · May 29, 2008 · 27 Comments 

Last week I was invited to take part in a top secret Twitter Mission. I received a request from JulieTweets to arrive at a red door in San Francisco by 12:30 sharp! Thanks to GPS (asking the parking attendant) I found it promptly! Anyway, once I arrived I was greeted by one cool cat and 3 hot babes with cupcakes. I was in for sure now! The hot babes (savvy production crew) proceeded to set me up for video interview. Come to find out, I wasn’t the only top secret twit invited to the red door.  JulieTweets informed me that Twitter is compiling video interviews of all sorts of Twits to use in an upcoming marketing campaign. I quickly let her know that I’d be fine sharing the spotlight (not really) if she hooked me up with a Twitter shirt. Gosh, imagine what I’d do for a pair of jeans!

So for those of you that are not familiar with Twitter (come out from under your rock), it’s a cross between blogging and instant messaging. Also referred to as micro-blogging. Each tweet or post must be 140 characters or less. You can add more value to each tweet by including links to helpful blogs and Websites, your wacky pictures and videos, etc.  And each tweet is centered around answering the question, “What are you doing?”

To be honest, I poo pooed Twitter for some time. I just didn’t need (or want) another social networking tool to contend with. I can admit when I’m wrong. In fact, because Twitter updates in real time I’m able to reach an on audience on the spot.  Besides being just fun…Twitter is a valuable safety tool as well. If you haven’t heard about the student who Twittered his way out of an Egyptian jail, read this. You may not be visiting any foreign countries in the near future, but you can use Twitter at home to let loved ones know where you are and if any unfavorable persons are bothering you. (EX: Unfamiliar meeting locations, Open Houses, etc.)

Here are 22 reasons Read more

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Does Your Real Estate Blog Need a Side of Widget?

By NikNik · May 20, 2008 · 16 Comments 

Are you looking for a value add for your real estate blog or Website? Many widgets promise the world (MORE READERS), but sadly many fall short of maximizing their intended goal. When it comes to adding valuable content and tools to your blog, try a widget that compliments your niche. Just don’t try them all.
 
Many agents rightly focus on a niche or specific target market when it comes to blogging. So, why not add a widget that provides local content, events, and even property listings. Hyperlocal aside, even adding a news widget with a larger content scope (say, nationwide) adds value to readers who check both local and national market info.
 
When thinking about adding a widget to your blog, you may want to ask yourself:  (1) Does this widget provide helpful information? and (2) Does this widget foster interaction and build your network?

Some options for you:

Property Search
Give consumers a home search tool they will come back for Read more

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