Blackberry vs. iPhone: One Technoman’s Experience

By Reggie · August 7, 2008 · 5 Comments 

It may go with saying that I’m one of those individuals who waited outside AT&T for my new iPhone. But this was not just a simple switch from one technology to another.  My Blackberry has been a godsend over the years. I truly loved the mobile device. Email and calendar couldn’t have been easier. The device had always been stable.  But what was it that made me want to switch? Before I answer that, let me back peddle a bit!

Luckily NikNik got the iPhone at the same time!

Luckily for me, NikNik and I got our phones at the same time.  Although mine had terrible reception from the start.  But the issue was strange; I would go from 5 bars to no service very quickly.  When I compared it with NikNik’s, the difference was night and day. Her iPhone had great reception.  I immediately went to AT&T to let them know that I had a defective phone. However the salesman at the counter told me it was a bad SIM card. So he added a new SIM card and sent me off on my way. Within 5 minutes I knew my iPhone was not fixed. I still had “NO SERVICE!”  So now I’m back at AT&T for the 3^rd time in as many days so we could take a closer look at my iPhone reception problems. This time the sales associate tells me that Read more

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MTO Interview: Behind the Great Real Estate Plug-In

By Reggie · June 30, 2008 · 4 Comments 

Recently Roger Theriault released a new plug-in for WordPress that makes displaying and marketing your real estate listings on your WordPress blog a snap. This new plug-in is called “Great Real Estate.” I was amazed with the thoroughness of this first release.  In my opinion, Roger has built powerful plug-with lots of future potential. See my introduction to Great Real Estate Read more

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Great Real Estate Plug-In: The Secret Tool For Featuring Listings with WordPress

By Reggie · June 29, 2008 · 13 Comments 

Many of you have already realized that WordPress has many benefits over a traditional Website. To start you are in full control of design, content, and distribution. Plus you can integrate any IDX MLS search unlike many template Website providers that only offer one solution.  You could argue the only WordPress limitation for real estate agents has been the difficulty of displaying listings in an attractive and useful format…until now. Introducing Great Real Estate!

Great Real Estate is a new WordPress plug-in designed to assist real estate agents in displaying and marketing their listings online. This free plug-in was created by Roger Theriault; a developer/Realtor. To recognize the full potential of this plug-in, you should Read more

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Are you missing lead generation opportunities with your IDX MLS search tool?

By Reggie · June 22, 2008 · 9 Comments 

As a real estate agent over the past few years you’ve been hearing more and more about buyers turning to the internet as part of the home search process. According to the California Association of Realtors, in 2007, 72% of home buyers actively used the Internet for home search.  Which means that you should be looking for new and innovative ways to enhance the online consumer’s shopping experience on your Website or blog.   Great user experience doesn’t mean you need to sacrifice strong lead generation tools.  Quite the opposite, you need the perfect combination of both.

If you think you may already have such a tool, ask yourself the following questions. Do you offer consumers the ability to visually search neighborhoods on an interactive map interface? Do you combine home details with state-of-the-art tools such as Google Street View? How about providing school and community information tightly bound with home details? Do you offer consumers more than one way to keep updated on new homes in your area?  Have I peaked your interest?

Recently I had the privilege of Interviewing Robert Luna, Director of Business Development for Diverse Solutions about their blistering hot IDX MLS search tool titled dsSearchAgent. With Robert, I focused my questions on lead generation, RSS and Read more

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Jott for Blackberry - The Secret To Speaking Your Emails

By Reggie · June 8, 2008 · 8 Comments 

In March I started using Jott for Blackberry ^beta, in hopes that I could save time by replying to email with my voice via my Blackberry. To my surprise this voice to email application was remarkable and accurate. Although as I’ve been talking with real estate agents I’m learning that many have not heard of this useful technology. That’s unfortunate because as a busy real estate agent you are probably sending many emails while out of the office and maybe even while you are on the road. Needless to say, emailing while driving can be dangerous.  If that email needs to be sent immediately, using Jott for Blackberry you can simply attach your Bluetooth headset and speak your email while keeping both hands on the steering wheel. (We are not endorsing emailing while driving…simply sharing the technology. )

How do I get started?
To start, Jott for Blackberry supports series 8800, 8300 (Curve), and 8100 (Pearl) models. If you are using one of these devices, simply visit www.jott.com/bb on your mobile phone and download the application. Note that once Jott for Blackberry is installed you will need an active Jott account to use the service. Easily get an account by visiting Jott online or from your mobile device after downloading the application.

Once Jott for Blackberry has been installed, you are ready to start sending emails by voice. Locate an email you would like to reply to and choose “Reply with Jott” or “Reply to All with Jott” from the top of the reply menu. Next Jott will speak a welcome message and ask you to press any key (except hang up) to begin recording. Then speak your email and keep it to less than 30 seconds in length.  Once finished speaking your email, simply hold down any button to send. You will also have an option to preview the recorded audio before sending the message. You’ll notice that within a few minutes of sending the voice message it will be Read more

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Add Cyberhomes To Your Real Estate Website, Blog or Single Property Site

By Reggie · June 2, 2008 · 16 Comments 

As a real estate agent looking to keep buyers and sellers on your website, blog or single property site, you realize the importance of providing local data that provides transparency to your market. Nevertheless finding the right data can be a daunting task. Not only does the data need to be accurate and updated often, but it needs to be presented in a way that encourages consumers to interact with it.

Today I’ll be sharing the Cyberhomes Smart Frame which will allow you to search by city or zip code then retrieve a unique URL to be framed into your site without cost. Although before I do, let’s review some of Cyberhomes strengths:

+ Over 100 million searchable properties with AVM
+ 575,000 records updated monthly
+ School scores
+ City boundaries
+ Neighborhood charts and graphs
+ Interactive heat maps

Ok, now let’s look at the steps needed to get the Cyberhomes Smart Frame on Read more

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5 Secrets to Better Search with Google

By Reggie · May 11, 2008 · 5 Comments 

“Google it”…that’s what we do when we need more information? Whether we’re looking for directions or real estate property; Google is often the first place we start.  But are you searching effectively? I love having the power to find exactly what I need-when I need it! So I thought I would pass along a few of my favorite search tips.

1. Site Search
Having a tough time finding what you are looking for on a particular site? If they don’t have a search you can use Google. Try searching for a keyword only on that domain. See example:

Use this format: Phrase or Keyword site:domain

Here is an example search:

Paperless site:MyTechOpinion.com

[Hint: If you are still having trouble finding the phase you searched on a particular site? Try using Google Cached version. It will highlight your search phrase or keyword.]

2. File Types

Outside of standard web documents, Google searches many other popular file formats. To restrict your next Google search to a specific file type, try this format. Start by searching your brand or name. You may find other people talking about your business in PDF, PS, PPT, etc..?

Use this format: “Search Phrase” filetype:extension

Here is an example search:

“Marketing Tips” filetype:pdf

Here are the file formats Google provides. Try running your search against:

• Adobe Portable Document Format (pdf)
• Adobe PostScript (ps)
• Lotus 1-2-3 (wk1, wk2, wk3, wk4, wk5, wki, wks, wku)
• Lotus WordPro (lwp)
• MacWrite (mw)
• Microsoft Excel (xls)
• Microsoft PowerPoint (ppt)
• Microsoft Word (doc)
• Microsoft Works (wks, wps, wdb)
• Microsoft Write (wri)
• Rich Text Format (rtf)
• Shockwave Flash (swf)
• Text (ans, txt)

3. Search by Number
Waiting for your new sign rider to be delivered? Do you have a tracking number? Let’s head to Google. Yes, Google will let us Read more

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The Trick To Adding Local Search To Your Website or Blog

By Reggie · May 4, 2008 · 10 Comments 

Last week I talked about how mapping can help market your sales history (or any data for the matter) on your website or blog using Google Maps. This week I will use maps to showcase local attractions for home seekers on your website. As you know, many buyers care just as much about the neighborhood /community as the home itself! Why not add a page to your website or blog that facilitates buyer neighborhood research without leaving your site. Search ideas are limitless, but to start buyers could search local shopping, restaurants, parks, schools, recreation centers etc.  

To accomplish my goal, I will cover two different methods. The first method will be for real estate agents using WordPress, and the second method is for all other platforms or traditional Websites.

For both examples Read more

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How Mapping Can Market Your Sales History

By Reggie · April 20, 2008 · 6 Comments 

This is the first of a series of posts I’m writing about creative ways to utilize mapping in real estate.  I will show how a real estate agent can display their total history of home sales (or any other data for that matter) and showcase it on a WordPress blog using Google Maps. This unique approach to transparency may prove helpful for those agents that have a thriving sales history in a particular county, city or even neighborhood. Possibly rounding out the about me page.

I will not be using Google MyMaps to accomplish this goal because it does not have an import feature. You would need to plot each sale, one by one.  So those of you that have vast sales histories would have a labor intensive process. Also when done hand plotting the addresses, you would not be able to use that data again. (It’s not in a raw data file such as text delimited, csv or spreadsheet etc.)

So I will have you start by compiling a complete list of your sold properties in a spreadsheet.  You may already have this created, if so great! If you don’t have your complete sales history, try your MLS system as they may Read more

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FreeMobile411 – New Mobile Search Technology

By Reggie · April 6, 2008 · 5 Comments 

If you don’t already have a free mobile option for directory search you may enjoy a new service from Free411 called FreeMobile411.com.  This new WAP enabled technology is optimized for mobile browsers and lets you search business name, business type, & person’s name. Once you’ve located the desired result, users will see the corresponding address, phone number, map, directions and nearby places as available. You will see a few ads, but they do not seem to get in the way too much.

Other useful free directory searches include Google Mobile Maps, Goog-411, and Microsoft’s Tell-Me service. Google-411 and Microsoft are both call in systems. [via CNET]

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RealBird Integrates with Street View API

By Reggie · March 29, 2008 · 10 Comments 

Zoltan of RealBird clued me in to Google’s release of their new Street View API Thursday.  Meaning developers can now integrate street view maps with ease. You can bet this API’s popularity will surely explode in real estate websites as buyers will appreciate the convenience of previewing neighborhoods from remote locations.   

Realbird has already begun taking advantage. You may remember we talked about manually embedding these maps. Well not anymore, Zoltan has integrated the new API in with RealBird’s Listing Websites.  

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Adobe Photoshop Express Goes Live

By Reggie · March 28, 2008 · Leave a Comment 

Real Estate is very much a photo-dependant business. That’s why I’m excited to share the news about Adobe Systems launching their beta Adobe Photoshop Express. This new addition strengthens Adobe’s online offerings by adding a photo editing tool for the “average user”-not the professional designer. Adobe is also taking advantage of the growing popularity of social networks and communities with ability to connect and share photos from Facebook, Photobucket & Picasa.  They also built in public galleries for you to showcase these photos. Perfect for real estate agents looking to store listing photos online and present them in animated slideshows. Adobe will give users 2 gigs of photo storage; and all albums will have a direct link and embed code supplied.

I must say that I was impressed with the features available in this beta. It’s nothing like Photoshop but it does have some useful features for real estate agents looking to quickly edit a photo on the fly. Users can apply sketch effects, remove red eye, touch-up, sharpen, and re-color with a single click of the mouse. Don’t like what you just applied, revert back to the original. Users can also download their edited photos in Read more

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