Allen F. Hainge, CRS, is a Senior Instructor for the Council of Residential Specialist’s (CRS) 206 technology course and a nationwide speaker/trainer for the real estate industry. Based in Reston, VA, he conducts seminars nationwide, showing agents and companies alike how to use today’s technology to build their businesses. He has been a featured technology speaker at numerous NAR conventions, CRS Sell-a-Bration, REALTOR® Institute programs, local and state REALTOR™ Associations and companies in 44 states. He is the Founder/President of the CyberStars™, a networking group of over 200 top agents in the US, Canada, Australia and the Bahamas who use today’s technology to market to today’s consumer. His blog, CyberStar™ Real Estate Technology Tips, focuses on sharing his knowledge of technology and successful marketing with real estate agents worldwide. When not traveling, training or writing for the real estate industry, Allen can usually be found fishing on Lake Anne, where he lives.

About Allen Hainge

                 

Below are a few recent posts by Allen Hainge:

• Great Tools For Getting Your Message Up On the Web, 22 Aug 2008
• 90% Still Don’t Get It!, 17 Aug 2008

Great Tools For Getting Your Message Up On the Web

By Allen Hainge · August 22, 2008 · 4 Comments 

In the “olden days,” we spent thousands of dollars just producing one multimedia piece for our business.  If we wanted a video, we went to a specialist and paid the money for the product…lots of money.  If we wanted a multimedia presentation, for example, there were a number of real estate vendors who would do it for us….for a hefty price.

Today, the situation has changed thanks to some dynamic, valuable and free tools on the Web.  Here are a couple that I find useful.

Issuu.com is a free site for posting “books,” newsletters and more.  I just posted a “book” there for the first time, and it looks great…and cost me nothing!  The process was simple:  I built a PowerPoint presentation, saved it as a pdf file using a free pdf program, PDF995, and uploaded it to Issuu at no cost. Read more

90% Still Don’t Get It!

By Allen Hainge · August 17, 2008 · 8 Comments 

As you know NikNik, Chad and I have a strong love for real estate technology.  Recently we crossed paths with Allen Hainge, President of Cyberstars. Alan will occasionally contribute his thoughts on marketing, technology and its application in the real estate industry. Please Welcome Allen as a guest contributor to MyTechOpinion. [Read full bio here.] 

What an opportunity!  90% of the agent population still relies on traditional marketing methods: classified ads, same-ol-same-ol real estate magazine ads, recipe cards, open houses, floor duty, etc.  Folks like you, as evidenced by your reading MyTechOpinion.com, realize that you can market much more effectively and reach far more prospects for less money by using methods that meet the needs of today’s consumer.

How do I know?  I teach tech seminars to the real estate industry, both my own seminars and as a Senior Instructor for the Council of Residential Specialists (CRS).  Across the country, I see that the majority of agents are well-grounded in traditional marketing but that a small percentage are using Web marketing to build their businesses. Read more