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Starbucks Makes Decision That Could Save Real Estate Agents Money

Don’t get too excited, Starbucks isn’t giving away free mochas. They are giving you an opportunity to get Internet access in Starbucks locations for free.Starbucks’ long time partnership with T-Mobile to provide paid Internet hotspots in the company’s stores is coming to an end. Starting in April, AT&T will be replacing T-Mobile as Starbucks’ Internet service provider.

The new AT&T-Starbucks deal provides AT&T DSL subscribers (those with 1.5Mbps packages or higher) with free Wi-Fi Internet access at all company-owned Starbucks locations. This means that your $25.00 a month home DSL connection will provide you with over 17,000 Wi-Fi hotspots throughout the country, free of charge.

I see this as real competition for cellular phone based mobile broadband services. My current AT&T mobile broadband subscription is costing nearly $60 a month. That is $720 a year. Ironically, most of the time that I use that connection, I am at or within walking distance of a Starbucks.

Once the transition to AT&T is implemented in my area, I will be cancelling my mobile broadband account and switching from cable Internet access to DSL at home.

With real estate agent budgets so tight right now, this tactic seems like a smart one. Besides, if you aren’t within 2 minutes of a Starbucks, you probably won’t be getting a cell phone signal anyway.

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Do You Treat Your Car Better Than Your Computer?

Many real estate agents have beautiful cars that get pampered. They are washed weekly. They get an oil change every 3000 miles and the recommended service calls are never missed.

Why do very few real estate agents treat their computers with such loving care?

In my experiences, most real estate agents use and abuse their computer until it crashes or slows to a painful crawl. Using my car analogy, that would be like driving your car, doing nothing more than filling it with gas, until it broke down and needed to be towed.

A computer is no longer a real estate technology nicety, it is a necessity. A real estate agent without a computer is without email, the MLS and marketing pieces. It is time to pamper your computer as you do your car. Bare in mind, you can rent a car to replace yours, but you can’t rent a replacement computer with your programs and data ready to go.

Here are 8 ways to pamper your computer that are equivalent to an oil change, wax job and 20,000 mile tune-up.

  1. Plug every piece of technology into a quality surge protector. Notice how I used the word “quality”. Surge protectors are rated to handle different levels of power surges. These levels are measured in joules. The higher the number of joules, the better protected you are. I have seen power supplies, motherboards and processors get fried because a cheap surge protector succumbed to a powerful burst of power.Bonus Points: Purchase a battery backup with a built-in surge protector. This will protect your system from power failures that can corrupt your Windows installation. My desktop computer has been protected for several years using an APC battery backup devise.
  2. Install a security suite, keep the definitions up-to-date and run system scans weekly. It doesn’t matter whether you like Norton, McAfee, Panda or any the other security programs, just make sure you have one. I recommend a security suite instead of just an anti-virus program. The threats out there require the extra protection.Just having the software installed isn’t good enough. New viruses, Trojans and worms hit the Internet everyday. You need to make sure that your security suite is downloading new definitions as they become available. This usually isn’t an issue until the subscription expires. You will know when this happens as daily reminders to renew your subscription will pop-up in your face. When this happens, renew your subscription or upgrade your software immediately.Lastly, your security program is going want to scan your computer completely on a weekly basis. Make sure that happens. That scan could identify and remove a dormant threat waiting to strike.
  3. Run Windows Updates. There is something like 40 million lines of code in the Microsoft Windows operating systems. Anything that complex is going to have flaws and holes in it. To compensate for this, Microsoft continuously works to improve on the performance and security of Windows through patches and service packs.These patches and service packs are made available through Windows Update. Your computer will most likely download these updates automatically. When ready to install, a yellow shield icon will appear in the lower right corner of the screen. Click to install these.You can also get to Windows Update from a link in the Start Menu.

    Bonus Points: Go to Windows Update and click on the Microsoft Update link. The Microsoft Update system combines the Windows Updates with other Microsoft software updates. This means that your Office suite will get patches and fixes as they are released.

  4. Install software and hardware updates. In my last article, Windows Vista for Real Estate Agents: Part II, I provided a list of websites for the major computer manufacturers’ download pages. You should become familiar with the page for your computer’s manufacturer. As hardware and software updates come available, install them.Several manufacturers have gone a step further by placing software on your computer that notifies you of updates and patches. A prime example of this is the Dell Support program.Software also needs to be kept current. As flaws are identified, program manufacturers will release updates to correct the issues. Many programs will periodically check for updates and notify you when they are available. Other programs require you to select an update option from a menu or you will need to go to the manufacturer’s website to look for updates.
  5. Clean your computer. Sounds obvious, but this chore seldom is done. This doesn’t mean just wiping the monitor and keyboard down. You need to open the case and clean out the dust that accumulates thanks to the computer’s intake fans.The best way to do this is unplug everything and take the case outside (it is going to get messy). Open the case and vacuum out the bottom of the case (be careful to not touch any parts with the vacuum).Next, take a can of compressed air (available at any computer or office supply store) and blow out dust from the different components. DO NOT blow directly on any fans. It can be fun to watch the fan spin from this, but that is a quick way to damage the fan.

    When dust accumulates, it acts as an insulator, making your computer run hotter. The dust can also clog fans making them stop. An overheated computer can lock up or crash.

  6. Place your computer in a well ventilated place that is off of the floor. Heat, dust and static electricity are the enemy of your computer, you need to place your computer in a location that is as void of these elements as possible.Computer running in closed cabinets can quickly overheat. Floors collect dust and carpets generate static electricity. If your computer must be placed on the floor, use something to prop it up a couple of inches. Many computer stores carry inexpensive stands to serve this purpose.
  7. Use System Tools to give your computer a tune-up. Windows comes equipped with tools to boost system performance. Here are 3 that I use regularly and links to directions on using them.Disk Cleanup: Temporary files and other junk can accumulate on your system. This system flushes it all.Disk Defrag: When files are added to your computer, they aren’t placed in an orderly fashion. Windows will break up the data into chunks that fit the gaps on your hard drive. This makes it a chore for Windows to locate each piece when you want to use the files. Disk Defrag organizes your hard drive in a most logical, efficient fashion.

    ScanDisk: This system tool scans your hard drive for problems caused by hard disk failure, improper shut-downs, viruses and other issues.

  8. Remove unused programs. Look into your computer’s Add/Remove Programs menu (located in the Control Panel). If you see programs that you don’t use and you have identified that they aren’t critical programs for aspects of your hardware or other software, remove them.Many computers ship with “bloatware”. This is software that companies pay to have put onto new computers. Many of these are trial or free versions of paid software. If you don’t plan on using those programs, get rid of them.You might find other programs that were vital to you in the past, but worthless now. One example I see a lot is software for an old Palm device that has since been retired, but the Palm Hotsync Manager is still active.

This computer maintenance checklist is simple to complete and should be manageable for any real estate agent. There are going to be times when you need to call in a professional. I doubt you fix your own car (that is what a mechanic is for). My next article will cover options for onsite, offsite and remote computer repair.

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Windows Vista for Real Estate Agents

Part II: The Windows Experience Index

What is the Windows Experience Index?

“My computer is a 5.5. Yours is a 4.8. My computer is way better than yours!”
This just might be the future of technology bragging on the elementary school playground.


The Windows Experience Index is a technology, native to Windows Vista machines, that assigns a numeric value to the performance of a computer. The higher the number, the faster that computer can perform common tasks.

Windows Vista runs 5 different tests to determine the performance of the processor, memory, graphics, gaming graphics and primary hard disk. At the conclusion of each test, a number (from 1 to 5.9) is assigned to that component.

The most important of those numbers is whichever is the lowest. That number becomes the Windows Experience Index Base Score. For example, my monster of a desktop ranks 5.9 for 4 components and 5.5 for the fifth. That makes the system’s base score a 5.5.

When you discuss a Windows Experience Index score, it is the base score that you concentrate on since it is the limiting factor for performance.

The Windows Vista Team Blog offers a comprehensive look at the Windows Experience Index.

How can a real estate agent use the Windows Experience Index for making technology purchases?

Besides bragging rights (notice how I shamelessly included my base score), what good is the Windows Experience Index to a real estate agent? The Windows Experience Index will simplify every real estate technology purchase you make.

New Computer Purchases:

Purchasing a new computer is a confusing task. How do you know what processor to buy? Is the upgraded video card necessary or a waste of money? The list of questions that will flood your mind when you are buying a new computer is virtually endless.

The Windows Experience Index allows you to ignore clock speeds, dedicated memory and all of that technical mumbo-jumbo. Just look at the Windows Experience Index scores to tell you how that system performs.

Microsoft claims that a computer with a base score of 3 or higher will be able to handle any standard business applications. I see this as a bare minimum.

The real estate industry has become so multimedia driven that a base score of 4.5 or better is advised. The future of real estate technology lies in video presentations and audio files (podcasting). These technologies need a higher base score.

The good news: the price difference between a 4.5 and a 3.0 computer can be only a couple of hundred dollars.

Upgrading a Computer:

As I mentioned in my last article, I don’t recommend upgrading a computer to Windows Vista, it should be purchased with it already on the system. You may be in a situation, though, where you purchased a Windows Vista that just isn’t meeting your performance needs.

The Windows Experience Index identifies what components are holding your system back. I worked on a system with a base score of 2.1. Every other index score was at least a 4.1. By replacing the video card with a more powerful model, that awful 2.1 base score was increased to a 4.1.

Purchasing Software:

Ever look at the minimum hardware requirements for a piece of software? Those requirements will usually list minimum processor speeds, video card processors, amounts of RAM, etc.

Software manufacturers are changing this practice by using the Windows Experience Index number instead. In the future, the software you buy will clearly state that any Vista machine with a base score of 4 will meet the minimum requirements.

A little known tip for increasing your Windows Experience Index number.

According to Microsoft, once your computer is assigned a Windows Experience Index number, that number won’t change unless you upgrade your hardware components. I have seen to be not true.

When Windows Vista was first released, most hardware manufacturers had a difficult time writing Vista-compatible drivers for their products. The delivery of my own system was delayed by a month due to a delay in the release of a sound card driver. Even after I got the machine, my video card drivers were considered a “beta” version.

Over the course of the past year, hardware manufacturers have greatly improved the performance of their components on Vista through the release of updated drivers. This means that by updating the BIOS and drivers for your chipset, video card, sound card and other components on your system, you might see your computer’s base score increase (along with the performance of the machine). This is especially true of Vista machines bought in the first half of 2007.

To see if you can increase your Windows Experience Index base score, visit your computer manufacturer’s downloads page and install any updates that apply to your system. To assist you, here is a list of download page links for the most common computer manufacturers:

Dell Drivers and Downloads

Gateway Drivers and Downloads

HP / Compaq Drivers and Downloads

Toshiba Drivers and Downloads

Sony Drivers and Downloads

Acer Drivers and Downloads

Lenovo / IBM Drivers and Downloads

Fujitsu Drivers and Downloads

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Windows Vista for Real Estate Agents

Part I: You’ll Be Migrating Sooner Or Later

In the last week, I had 2 separate conversations with real estate agents that concerned me. The first was with an agent who just ordered a beautiful Lenovo Thinkpad X61 Series Tablet, complete with Windows XP Tablet Edition installed.

The second conversation was with a real estate agent who had been using Windows Vista on his HP Pavilion laptop for the past several months. The agent asked me how difficult it would be to remove Vista and install Windows XP.

Why did both conversations concern me so much? It has to do with the idea of equipping new technology with an operating system that just celebrated its 7th birthday. In technology years (much like dogs years), that is ancient.

Windows XP versus Vista

While I am the first to admit that Windows Vista is not as amazing as it had originally been billed, it is a positive step forward in the evolution of operating systems.

Think back to 2001 for a minute. There was no such thing as spyware, worms or trojans. Few people had digital cameras and video cameras. A 10 gigabyte hard drive was a ton of storage space. Home networks with Wi-Fi and network-connected printers and hard drives were just starting to gain in popularity.

Windows XP was built for the technology needs of 2001. Simply put, Windows Vista can better handle the technologies and security threats of 2008. It is less prone to spyware infestation. Network and peripheral connections are simple to establish and maintain. Best of all, the hundreds of gigabytes of music, photos and videos that we have all collected are easy to manage.

Vista Endorsed By The National Association of Realtors

In light of the beating that Vista has taken over the past year, I must commend NAR for going against public opinion by endorsing the use of Windows Vista for real estate agents. With an “it’s here to stay, so make the best of it” sort of attitude, NAR embraced Vista at the recent Realtor convention in Las Vegas by offering the presentation, “What Can Windows Vista™ Do For Your Business” (purchase the audio file of this course).

John N. Frank takes a more cautious approach to recommending Windows Vista for real estate agents in his Realtor Magazine article Walk, Don’t Run, to Vista. Although Frank has reservations about the operating system, his article makes a compelling argument for including Vista in your next computer purchase.

Software Compatibility

One of the biggest concerns with migrating to Vista has been software compatibility. While your old software may not work on Vista, all current programs are compatible. Even real estate specific programs, such as Zipforms (Winforms), have released Vista compatible versions or patches.

Before moving to Vista, take an inventory of the software and peripherals (printers, scanners, etc.) that you use. Go to the manufacturers’ sites for each program and device to determine if they offer a Vista compatible patch or if you must purchase a newer version or model. This means that you must budget for software and peripheral expenses.

Vista Is For Your Next Computer, Not Your Current One

I could not close this post without touching on the subject of upgrading to Vista. As you can tell by this point, I am a fan of Vista. I have had a wonderful experience with the operating system since its release.

While I wholeheartedly recommend Vista for your next computer purchase, I don’t endorse upgrading your current computer to it. If your computer was built for Windows XP, stick with it. You will be very disappointed with Vista if you run it on a machine that doesn’t have enough power run it smoothly.

For those who have already made the jump to Windows Vista, Part II of this series will provide tips on improving your Vista experience.

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Can Bluetooth Technology Improve Your Real Estate Business?

Bluetooth technology can drastically improve how we make cell phone calls. Are there other ways that the same technology can benefit real estate agents? YES.

Bluetooth is a wireless communication standard that can connect devices over a range of 30 feet. While we are all familiar with connecting our cell phones to a Bluetooth headset (like my new Jabra BT5020), there are numerous other peripherals that use Bluetooth to eliminate wires.

Add Bluetooth

To start, you need to have a Bluetooth transmitter on your computer. Embedded Bluetooth cards are becoming very popular in laptop computers. If you are purchasing a new laptop, make sure that it includes a Bluetooth card.

For those who need to add Bluetooth to an existing laptop or desktop, it is very simple. Several companies offer Bluetooth adapters ranging in price from $20 to $50. These adapters usually connect via USB and look much like a flash memory drive.

A unique Bluetooth adapter is the Kensington Micro Bluetooth Adapter. It is the size of a penny and when plugged into a USB port, sticks out less than a quarter of an inch. This allows you to connect the device and not have to remove it to put your laptop away.

Ways to Use Bluetooth

Wireless keyboards and mice that use RF wireless technology have limited range and can be fussy. Switching to a Bluetooth keyboard and mouse will give you more stability and range. Many of these devices come with their own Bluetooth adapter, so you won’t need to purchase an additional device. The Logitech diNovo Edge is the most advanced Bluetooth keyboard to date.

Use your cell phone as a mobile broadband modem to take advantage of the benefits of becoming a truly mobile real estate agent without the additional expense of purchasing a dedicated mobile broadband card.

Take advantage of VOIP telephone services, such as Skype, to save money on your phone bill. VOIP services are gaining in popularity, but it is very inconvenient to be tethered to your computer. With a Bluetooth headset, you can venture up to 30 feet from your computer while on the phone. You can use the same Bluetooth headset that you use for your cell phone, or get a dedicated VOIP handset like the Kensington Internet Phone. This handset folds up to slide into your laptop’s PCMCIA slot for storage and battery charging.

Synchronize your cell phone data. Why plug in your smartphone when you could sync your contacts, calendar, tasks and notes with your computer using Bluetooth. With the appropriate software, many standard cell phones can be synced with a computer. That way, you don’t have to worry about losing your data. It also makes loading contacts into your phone a lot easier.

Transfer photos from your cell phone to your computer. Many cell phone providers charge you to email photos from your phone. Instead of emailing them to get them to your computer, transfer them via Bluetooth.

Print wirelessly to mobile printers equipped with Bluetooth. The HP Deskjet 460wbt Mobile Printer makes printing contracts, presentations, and tours from anywhere a breeze.

Listen to music and movies without wires. The Motorola MOTOROKR S9 Bluetooth Stereo Headphones provide quality sound and double as a cell phone headset.

How are you using Bluetooth Wireless Technology to improve your real estate business?

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Simplifying Real Estate Agent Laptop Purchases

In my real estate agent desktop buying guide article, I wrote that “purchasing a new desktop computer can be a confusing experience”. Unfortunately, purchasing a laptop computer is an even more confusing task for the average real estate agent.The added confusion is brought about by the numerous incarnations of laptops available. From tablet PC to ultra-portables to huge desktop replacements, each style of laptop fulfills a different need. This means that there is no perfect laptop for everyone. Look to the matrix below for things to consider when choosing which laptop form-factor to buy.

Component Selection
Buying a laptop computer requires you to pull out your crystal ball and look into the future. Upgrading a laptop is difficult, costly and sometimes impossible. Buy more computer than you need today to allow your laptop to meet your needs for 3 or more years in the future.

Processor
The Intel Core 2 Duo processor is the way to go. Intel’s mobile processors are faster and more energy efficient (think battery life) than the competing AMD chips.

If available, look for Core 2 Duo processors running on an 800Mhz front-side bus (FSB). These processors cost a bit more, but their inclusion of tomorrow’s technology will extend the usable lifespan of your laptop.

Operating System
For real estate agents, Windows Home Premium will most likely meet your needs. This Home Premium includes all of the multimedia functionality that you will need in your daily marketing efforts.

If features like integrated backup, remote access and data encryption interest you, look to Vista Ultimate.

For a comparison of the Windows Vista versions, see Microsoft’s website.

Display
The size of the display is directly connected to the size of the machine, but there are several choices that you need to consider outside of size when choosing a laptop display.

Glossy or Matte Finish?
The glossy finishes look impressive. Colors tend to be very rich and vibrant. There is a huge drawback to these displays, the glossy finish is very reflective making them difficult to use in well lit environments. Unless you tend to work in the dark, go for a matte finish.

LED lit displays are starting to hit the market. These displays are brighter, thinner, last longer and use less power. The only downside of this technology is the current premium price.

Video Card
Windows Vista needs video power to run smoothly. When purchasing a laptop, buy the most powerful video card option offered, whether from nVidia or ATI. Integrated video cards just don’t cut it.

Memory
Nothing will make you dislike the Vista operating system more than not having enough RAM to run it properly. 2GB of RAM seems to be the sweet spot for best performance.

Hard Drive
Buy the most capacity that you can afford. The extra space is cheap and you will invariably need it at some point.

If speed is more important than storage capacity, consider a 7200 RPM hard drive.

Optical Drive
Blu-Ray and HD-DVD drives are still too expensive to recommend. Go for a DVD-RW drive and consider a Lightscribe model to add a bit of flare to your discs.

Wireless Card
All laptops should have a wireless card to allow you to connect to the internet at home, the office and other hotspots wirelessly. While the new 802.11N standard has yet to be ratified, the latest draft is showing a lot of promise and they are backward compatible with the “B” and “G” standards. Buy a laptop with an 802.11N wireless card to enjoy faster, stronger wireless connections in the future.

Mobile Broadband
While a wireless card will give you limited mobile connectivity, a cell phone based broadband connection will truly make you a mobile real estate agent. Many laptops offer multiple provider options for mobile broadband integration. This integration is very convenient, but it does tie you to a cell phone provider. Add-on cards, like the one recommended in our real estate technology holiday gift buying guide, will offer more flexibility to change providers at a later date.

Bluetooth
Uses for a Bluetooth connection are increasing as more Bluetooth-enabled products hit the market. With an integrated Bluetooth card, you can use:

  • your smartphone as a modem
  • wireless headphones to listen to music or movies
  • VOIP services (Skype) with a wireless headset
  • a wireless Bluetooth keyboard and mouse

Battery
This is a no-brainer. Buy the high capacity battery. It may add weight to your laptop, but the added time away from a power outlet is worth it.

Sound
I have never been concerned with sound card options in a laptop. For what a real estate agent uses a laptop computer for, the integrated option will meet your needs.

Webcam
I have seen real estate agents send video emails originated from their webcams. Webcams are also handy for keeping in touch with distant friends and family.

Docking Station
I love my docking station. When I get to the office, I simply connect my laptop and I instantly have a full keyboard and mouse, a huge LCD monitor, Internet connection, printer connection and the battery charges. It makes my portable laptop into a desktop computer. This is perfect for real estate agents who use a laptop as a primary computer.

If you want a docking station, you need to make sure that the laptop you choose has a dedicated docking station connection. Otherwise, you are forced to use a USB-connecting model and those products are junk. Look at HP Pavilion or Dell Latitude laptops for quality docking station options.

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Norton (Symantec) Gets It Right

It has always puzzled me why security software companies sell their products and services the way they do. Why do I have to purchase a security suite and a subscription at the same time and be stuck with that software version until the end of my subscription?
Norton (Symantec) has changed all of that by placing the emphasis on the subscription. Now, when you purchase a Norton product, you can upgrade the software version for the life of your subscription. What a brilliant idea!
When I found out about this, I immediately went to the Norton Product Upgrade Center to get my free upgrade. The Norton Product Center determined which upgrades were available to me and installed them. My Norton Internet Security 2007 was upgraded to the 2008 version with no charge.
This new business practice makes much more sense. I have always frowned upon purchasing 2 or 3 year security subscriptions. It saves money, but what if the next version runs smoother or protects against new threats better. You no longer have to be concerned about this when buying a Norton product.
The next time you have to purchase a security suite subscription, go with Norton and go for a long term subscription. It will save you money in the long run.
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Add PDF Conversion to Your Real Estate Technology Arsenal

The PDF (Portable Document Format) has long been the document standard for the Internet age. PDF files are small in size, are platform independent (can be opened on Windows, Apple, Linux, Unix), don’t require expensive software to view, and are non-editable duplication of the original files.

PDF files are the perfect format for many of your real estate document needs. Can’t email a Microsoft Publisher file because the file size is too large or the recipient doesn’t have Publisher, convert the file to the PDF format and the problem is solved. Need to email a Microsoft Word document to a client, but you don’t want any verbage to be changed, convert it to PDF and send it with confidence.

There are many ways that you can incorporate PDF files into your real estate business without shelling out hundreds of dollars for a full version of Adobe Acrobat.

  • Zipform (Winforms) has the capability to convert forms into PDF. Real estate agents can then email the forms, confident that they can be opened by the client and can’t be modified before being signed.
  • Microsoft Office 2007 provides a “Save as PDF” feature for those download a free add-in. Instantly convert Word docs, Excel spreadsheets and Powerpoint slides into PDF files.
    The very popular Paragon MLS system offers PDF conversion of listing reports with a simple click. This allows for MLS reports to be inserted into listing presentations in a cleaner manner.
  • Many free PDF distillers are available on the market. These programs create a pseudo-printer on your computer. Anything that can be printed can be converted to PDF by printing to that pseudo-printer. This is great for converting web pages into PDF. Take a look at Cute PDF and PrimoPDF for this functionality.
  • Adobe, the creator of the PDF standard, has added an online PDF conversion service.

Once you have gotten a taste of how much value the use of PDF files can add to your real estate business, you may long for more control over your PDF files and additional functionality. There are numerous PDF editing tools on the market that ranges from $50 to several hundred. Most products offer feature comparisons between their product and competitor’s products. This allows you to purchase only the functionality that you will use.

  • ScanSoft by Nuance provides multiple PDF solutions to fit nearly any real estate agents PDF technology needs. Features they offer include: password protection of PDF files, the ability to merge multiple documents into a single PDF, delete, add and reorder of document pages, and PDf form creation.
  • For those looking for the Cadillac of PDF creation and editing tools, you need to go to the source, Adobe. The Adobe Acrobat 8 product line provides the ultimate feature set for working with PDF files with an emphasis on collaboration tools.

If you are currently utilizing the power of PDF technology to benefit your real estate business, please share your experience with us. What tools do you like? How are you using PDF files in the daily running of your real estate business?