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The Site That Heather Built

When I present, teach a class, or give a Webinar I LOVE providing examples and scenarios that demonstrate the strategy being discussed. One of my most favorite and extraordinary examples of raising the bar in real estate has always been Heather Elias.

Heather and I have known each other since WAY BACK?during the good ole RE.net days when blogging was all the talk! And it was shortly after starting in real estate in 2004 that Heather also started her blog, LocoMusings.com. A writer at heart, a bit of a techy, and a lover of her community?she shared it all with great posts and photos on a WordPress.org blog she set up herself.

Over the years, Heather?s business grew and so did her Website. ?She recognized the need for more features to provide additional value to her community and potential clients. ?So Heather added an IDX home search solution, as well as market data and trends. ?Because Heather had selected the WordPress platform, she was easily able to add new features in the form of plugins. [Read more…]

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Taking Action for Your Business Means You Have to Get Uncomfortable

If I were comfortable with technology I wouldn?t really be on my game! Technology, you know…the tools, apps, platforms, devices?and even the strategies involved to make them proficient change so rapidly you can?t possibly know all there is to know. So why do we make ourselves crazy and get overwhelmed before even trying?it?s just our nature, or perhaps it?s just an excuse.

I recently met an amazing speaker named Craig Zablocki who was extremely spontaneous onstage. He read the crowd well and rolled with their responses naturally. And being a lifelong learner you know I had to pick his brain! So after his presentation I asked him if he could give me some tips as I?m always looking to raise my game. He of course said sure?little did I know he was looking for some social media marketing help. So we decided to meet after our event and trade knowledge! [Read more…]

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5 Resolutions I Wish Facebook Users Would Make in the New Year

You’re clearly here because you care about your Facebook friends. You want to listen, learn from, help and contribute! I like you already! So brush up on your Facebook “best practices” and make these 5 resolutions to improve your Facebook engagement (if you haven’t already).

(1) ? No more whining about the timeline?just accept it already. We all know Facebook makes changes, so get used to them. ?HOW we share will always evolve…but WHAT we share is specific to who we are. It’s time to take responsibility for the communication tool we find so helpful…and so fun!

(2) ? Stop sharing images with words on them?especially when they?ve been shared 14 other times in your network already. Instead, use the status bar and text, or your own photos to illustrate your thoughts, comical ideas, or motivational phrases.

(3) ? Don?t encourage bad behavior. If you don?t like how someone continually asks for ?likes? then don?t like the post already. If you think its lame when people ask really cheesy questions?then don?t eat the brie. But remember you are on Facebook to be social, right?! So own your interactions?and engage in a way that feels comfortable to you. [Read more…]

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[VIDEO] Developing Your Content Marketing Plan: Step 3 – Bookmark

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[VIDEO] Developing Your Content Marketing Plan: Step 2 ? Brainstorm

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[VIDEO] Developing Your Content Marketing Plan: Step 1 ? Strategize

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Go Ahead, Grab a Free iPad

The iPad is one sexy tool. So sexy and shiny in fact, that everyone seems to be talking about using it in their business. Or giving one away as marketing swag like in a recent episode of one of my fav shows Parks & Recreation! Btw- I?m not opposed to raffling off an iPad when it?s for a good cause.

But it seems like every time I get booked to speak at an event (lately), I?m inevitably asked to ?work a little bit of iPad? into my presentation. Back to sexy and shiny again, which is fine to a point. But if you?ve seen me speak you know I focus more on substance, less on tools.

That?s not to say I don?t love my tools (iPhone, iPad, MacBook Air, etc). But they will evolve?which means I must always be ready to adapt. And I must always be ready to learn new ways to share my expertise with those who need it and want it. [Read more…]

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AgentPress 2.0: It’s All About Flexibility

Real estate professionals love WordPress.

We know this because you made AgentPress not only a top seller among real estate themes, but among all themes available to WordPress users.

Brian Gardner, Founder of StudioPress and creator of AgentPress says, “It’s been a top seller in the StudioPress gallery for the last 18 months”.

We also know that you were ready for some changes, and so AgentPress has evolved. The new version launches today and our Agent Evolution team is proud to have had the opportunity to collaborate again with Brian on this latest release.

GREATER FUNCTIONALITY

The most notable difference from the first version to the new AgentPress is with how listing management is integrated. ?Listings are now entered as custom post types via the accompanied AgentPress Listings Plugin (which you can download for free). FYI- Integrating your listings via the plugin makes this data portable to future theme upgrades. ?This new functionality makes blogging your listings easier and more systematized. [Read more…]