Nicole is an author and editor here at MyTechOpinion. She works diligently to provide readers with a comprehensive technology base for the real estate industry. She is also member of the Inman Blog Network, contributor to the HomeGain Blog and tech columnist for Chicago Agent Magazine. Nicole Nicolay is co-founder of Effektive Solutions, a marketing and technology solutions company for real estate professionals and title insurance companies. She has created products and services which have assisted over 30 title county operations, and growing! Besides being passionate about Effektive Solutions, Nicole enjoys spending time with her family and getting her groove on!

About NikNik

                 

Below are a few recent posts by NikNik:

• Does Your Real Estate Blog Need a Side of Widget?, 20 May 2008
• HomeGain Launches New Agent Blogging Network, 29 Apr 2008
• New Feature from MyBlogLog Builds Your Contact Manager, 25 Apr 2008
• Focus Your Social Media Marketing, 16 Apr 2008
• Trulia First to Go Google Street View, 08 Apr 2008
• How to Redesign Your Active Rain Blog, 04 Apr 2008
• Future of Real Estate Technology Acquires MTO - April Fools, 01 Apr 2008
• Chicks Love MTO v.2, 19 Mar 2008
• Inman News Beta: Same great news. Brand new site., 01 Mar 2008
• Get Marketing, Get Real Estate, Get 4Realz, 20 Feb 2008
• New Recent Reader Widget from MyBlogLog, 16 Feb 2008
• How Neat Are Your Receipts?, 11 Feb 2008

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Does Your Real Estate Blog Need a Side of Widget?

By NikNik · May 20, 2008 · 16 Comments 

Are you looking for a value add for your real estate blog or Website? Many widgets promise the world (MORE READERS), but sadly many fall short of maximizing their intended goal. When it comes to adding valuable content and tools to your blog, try a widget that compliments your niche. Just don’t try them all.
 
Many agents rightly focus on a niche or specific target market when it comes to blogging. So, why not add a widget that provides local content, events, and even property listings. Hyperlocal aside, even adding a news widget with a larger content scope (say, nationwide) adds value to readers who check both local and national market info.
 
When thinking about adding a widget to your blog, you may want to ask yourself:  (1) Does this widget provide helpful information? and (2) Does this widget foster interaction and build your network?

Some options for you:

Property Search
Give consumers a home search tool they will come back for Read more

HomeGain Launches New Agent Blogging Network

By NikNik · April 29, 2008 · 8 Comments 

HomeGain launched their new agent blogging network tonight. Since Max the HomeGain Gorilla isn’t returning my Facebook messages and tweets, I had to hit up Louis Cammarosano (General Manager of HomeGain) with a few questions. Thanks for the lowdown Louis!

HomeGain members can now blog directly to consumers! Each agent blog will have a distinct URL with the member’s city, name, and zip code (ex: http://blog.homegain.com/real-estate-blog/sanfrancisco/NicoleNicolay/94133). Unlike the agent to agent blog platforms, HomeGain’s blog network provides agents with a forum for helping consumers with the home buying and selling process. Agents can reach out to consumers via their blog, as well as make, receive, and approve comments.

The HomeGain Blog recently scored a page rank of 7, so agents looking for a SEO boost could potentially get one from blogging there. Louis adds, “Also since our traffic comes not just from SEO but from HomeGain.com (which is a source of traffic that far exceeds our SEO traffic), SEM and from hundreds of partners, there is a built in audience so the agent does not have to write for Google to get noticed.”

The new HomeGain member profile features the agent predominantly with a link to their web site and phone number. There is an email box that the customer can use to ask a question (the email box remains a fixture at the top of all tabs). The HomeGain member interface incorporates carefully organized tabs for quick links to the agent’s blog and profile, as well as other home buying and selling tools including the Homesale Maximizer. And, if the consumer wants to they can fill out a form and get a professional CMA or they can just ask for one by calling or emailing the agent. Louis shared that he’s got one more tab coming that will complete the offering and there will be NO ADVERTISING!

HomeGain will continue to enhance its functionality with additional features. A new HomeGain Search Feature and Library of Syndicated Content are in the works already! Check out the HomeGain real estate blogs here.

New Feature from MyBlogLog Builds Your Contact Manager

By NikNik · April 25, 2008 · 2 Comments 

So, you just discovered a rockin’ new real estate blog and want to know more about the author. What about adding the author to your contact manager? If you are a MyBlogLog member, you are in luck! MyBlogLog recently added a new feature that allows you to easily add your favorite bloggers contact information to your address book via vCard and hCard.
 
vCards are commonly used in eSignatures or attached to business emails. They are standard electronic business card files that usually include an address, phone number, email, Website or blog URL, etc. vCards can be added to the Mac OS X Address Book, Microsoft Outlook, and other applications.

Now, I hadn’t heard of the hCard so this gave me a chance to learn more. Apparently an hCard is a microformat for publishing contact information, as well as for extracting details to be used in other applications or  Read more

Focus Your Social Media Marketing

By NikNik · April 16, 2008 · 20 Comments 

Ever find yourself in Facebook’s spine and wonder how the last 3 hours flew by and all you have to show for it are a couple of pokes and Funwall messages? It’s happened once or twice to me. Real estate professionals have a complex task when it comes to staying focused in the distracting world of social media. First and foremost, understand why you are there and develop a personalized strategy.

Social Media Marketing (SMM) is taking off as a standard soft sell approach to Internet Marketing. That doesn’t mean that some marketers don’t take advantage of networks and become annoying spammers. It’s the best social media marketing gurus that can effectively target, communicate, and appeal to a desired audience.

Social Media Marketing takes place at all your favorite social networking sites:  Facebook, ActiveRain, RealTown, LinkedIn, MyBlogLog, Flickr, Digg, Stumbleupon, Twitter, YouTube, etc.  These social media sites usually incorporate some form or mashup of Read more

Trulia First to Go Google Street View

By NikNik · April 8, 2008 · 11 Comments 

Not since the acquisition of Rudy Bachraty, has the Trulia team unleashed such “coolness” in the real estate community!  As of today, Trulia is the first national real estate search Website to incorporate Google’s Street View technology. 

Google’s Street View mapping is a phenomenal tool for real estate agents.  With it, agents and consumers can view a property up close at street view level, walk or drive past the property and surrounding neighborhood, and even check out the yard and other attributes of the lot. For those agents specializing in relocation, this is obviously a powerful resource for learning about a new area.  Rudy, Trulia’s Social Media Guru, adds, “Besides zooming in on the minute details of the exterior of the house, now you can actually take a peek at Read more

How to Redesign Your Active Rain Blog

By NikNik · April 4, 2008 · 5 Comments 

I love bling! And not just to wear; I love it on all my blogs and networks.  In fact, I had Reggie hook up my ActiveRain sidebar to match the MyTechOpinion Blog v1. So naturally, I was excited when Brad Carroll informed me I could customize my Active Rain Blog layout. With so many sites to maintain on the Web, this is a great way to brand yourself and provide consistency among all your blogs and networks.  

To learn how to customize your ActiveRain blog, click here.

Future of Real Estate Technology Acquires MTO - April Fools

By NikNik · April 1, 2008 · 9 Comments 

It’s true. We have been acquired.

Loren over at the Future of Real Estate Technology made us an offer we couldn’t refuse. Actually, he had made several offers to us in the past in his attempt to takeover MyTechOpinion….and make it all his own.  Second place on Google for the search term “Real Estate Technology” had been eating him alive! So, we finally caved after many rounds of negotiation.

Loren takes over our domain starting Sunday. As for Reggie, Chad, and I, we’ve decided on a much simpler life. You can find us blogging remotely from our new home (the 85 Renault RV). You should see the curtains I picked out for this baby!

Hey, we said he made us a good offer….of 89 installments!

Chicks Love MTO v.2

By NikNik · March 19, 2008 · 12 Comments 

No, you don’t need to adjust your monitor settings.  We launched MyTechOpinion  version 2  tonight. Chad made a great suggestion at our weekly offline meeting (yes, we do make it out of the office once in awhile). And before we knew, Reggie’s weekend had been spent whipping us up a new blog.
 
Reggie had created MTO version 1 on the Blogger platform. Ouch! And secretly longed for his own Wordpress blog…especially after creating so many rockin’ real estate blogs for others. However, he wouldn’t dare mess moving from Blogger without keeping our link structure intact. But after a little(LOTS) research, he decided to go with the Maintain Blogger Permalinks Plug-in. Reggie’s time finally came and we’re happy with the result.
 
You’ll notice that we’ve incorporated some new features along with better sorting ability to quickly identify helpful articles. Our new platform and design allows us to showcase more technology content.  We’ll be adding more video and social media tools as we get going here!

Please let us know what you think!

If you’ve enjoyed MyTechOpinion - Technology for Real Estate, please subscribe to our RSS feed.

Inman News Beta: Same great news. Brand new site.

By NikNik · March 1, 2008 · Leave a Comment 

When it comes to Real Estate News, “Either you’re in or you’re out!”

It sounds much better coming from Heidi Klum. On Project Runway, Heidi and her A-list designer judges critique and praise the battling designers on their looks and designs each week. Advising along the way, “make it work!”

Well, this week Inman News revealed their new look at www.Inman.com. I was delighted to see their core theme “the first word in real estate” maintained and supported by impeccable construction and detail, with a fabulous color palette and logo to boot! Besides the new look, the Beta Inman site will boast new benefits for members.

News will continue to flow from Inman TV, the InmanBlog, the InmanWiki, and NOW via the NEW Blog Network! The Blog Network is a consortium of Real Estate industry bloggers which include (just to name a few): Transparent RE, FORUM, 4realz, Urban Digs, The Mortgage Reports, and MyTechOpinion. Yep, our real estate technology posts from here at MyTechOpinion are now available at Inman. This doesn’t sway our opinion of Inman’s new look…but rather raise our level of expectations. And with that, I’m proud to say, “Inman News Beta, you’re in…you may leave the runway!”

Get Marketing, Get Real Estate, Get 4Realz

By NikNik · February 20, 2008 · 2 Comments 

If you are a real estate agent with a passion for technology and great marketing tips you should consider attending one of the upcoming 4Realz Internet Marketing Seminars. (Especially if you live in the SoCal region!) 4Realz featured speakers, Dustin Luther and Jim Marks, promise to share great marketing advice for real estate agents. I have witnessed Dustin in action several times. He has a great way of breaking down complex issues and helping you focus your time and effort in real estate marketing activities that get results! They currently have three seminars scheduled for Southern California (room for only 100 participants at each location).

• Los Angeles on March 6th
• San Diego on March 19th
• Orange County on March 31st

The type of material they plan to cover in the full-day course includes (1) quality website features and design, (2) engaging in existing social networks, (3) building an online community with blogs and (4) tracking and conversion to maximize return-on-investment.

The seminar costs $149 for a full-day course. This includes a light breakfast , full lunch, and 8 solid hours of valuable real estate marketing advice! Click here to register and check it out for yourself!

New Recent Reader Widget from MyBlogLog

By NikNik · February 16, 2008 · 3 Comments 

You may have noticed our new “Recent Reader” widget from MyBlogLog. If not, take a look. The design has been updated and now you can access additional information about your readers. When scrolling over a reader avatar a flyout box will appear with reader details. You can then find out more about your visitor by easily clicking through to their MyBlogLog profile and community pages. The new widget is also infused with a quick link for adding visitors to your contacts. In addition, MyBlogLog readers can simply add themselves to the site’s community by selecting the “add” button at the bottom of the widget.Currently, MyBlogLog offers a choice of seven colors and 2 layouts for your widget. You will need to adjust the flyout box based on your blog layout. There are a couple of known glitches:

1. Iframe Blocks Flyouts: If you’re displaying the widget code in an iframe, set your flyouts value “none”.
2. Mac Firefox - Flyouts vs Flash: This is a Firefox bug w/ CSS transparency and absolute positioning.

MyBlogLog has plans for those of us who prefer optimum customization and promises we’ll be able to upload our own skins very soon. Also, stay tuned for major changes on your MyBLogLog profile. In the coming weeks, your profile will be getting a facelift and new integrated features….taking your profile from static to dynamic!

Getting Started: To update your “Recent Reader”widget, go to your MyBlogLog community page and click on the “widgets” link under your community description.

How Neat Are Your Receipts?

By NikNik · February 11, 2008 · 5 Comments 

You may not have been very organized when it came to your real estate business receipts last year, but there’s a handy technology tool that can change all that for you this year! Neat Receipts is a scanner/software combination that will organize all your receipts, expense reports and other business documents.

After sending your documents through the scanner, the software will automatically catalog the information making manageability a snap. You basically turn your piles of paper into organized digital files. That’s right, from piles to files.

I’ve witnessed the efficiency of this tool first hand. My stepmom takes Neat Receipts with her wherever she goes (like lipgloss), ready at a moment’s notice to scan those “write-offs”! It’s quite amazing to see how effective and organized one person can be. She inspired me to try one on myself…and I haven’t looked back at my piles since!Neat Receipts 3.0 Features:

• Smart sorting
• Enhanced PDF functionality
• Keyword search
• 2007 tax categories
• Scans quickly and easily
• Image viewer

Neat Receipts Version 3.0 retails online for $229.00, or purchase in bulk to save. Click here for pricing. Sorry Mac users, you’ll have to wait until March/April 2008 to get your version.

To learn more, watch this demo.

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