An Epic Week in Real Estate

It?s upon us?.one epic week in real estate learning, collaboration, and of course, networking! ?Inman News is about to launch a series of events that will mark 15 years of Real Estate Connect-ing!

And I?m in prep mode and excited to be taking part. You see, Inman and MTO go WAY back. Well, back to 2005 when we started this blog. One of the great resources we found as new bloggers was Inman News, along with an extremely collaborative group of fellow bloggers.

I still remember the first Connect I attended and how I was inspired by finally meeting those I had been following online for months. ?Yes, the halls of the Connect boast some of the greatest networking opportunities, but it?s the sessions bringing us a variety of talented leaders and speakers with innovative ideas and technologies that keep us coming back every year! [Read more…]


FREE WordPress for Real Estate Webinar Series

I?m excited to announce I?ll be sharing my WordPress expertise online via a series of upcoming classes?available to?you, for free!

This will be a great opportunity if you?re ready for a Website with more freedom and functionality.? Or maybe you?ve been hearing how WordPress assists you in your overall marketing plan? Whatever the case, I?ll be providing a Webinar series is for those of you that are new to WordPress and ready to navigate this powerful platform.

Each Webinar will take place on a Wednesday at 11am PDT. The first 30 minutes will be a presentation given by yours truly, with an extra 15 minute segment from 11:30-11:45 dedicated to you and your WP questions. In fact, Chad Johnson (Co-Founder & COO – Agent Evolution) will be joining me during this time to provide his technical expertise.

So go ahead, register now for one or all of the upcoming classes! It?s time to get your blog on! [Read more…]


5 Types of WordPress Plugins for Real Estate Sites

Plugins are best described as ?features? you add to your WordPress site that enhance your functionality, content and lead generation. But new users can easily become overwhelmed by the abundant shiny plugin choices! And just because you can activate a ton of feature-specific plugins doesn?t mean you need to, or should.

Of course it?s a wonderful thing to improve user experience on your site. But it shouldn?t come at price?which is often a bloated blog with a slow load time. Nobody wants that! So, whether you?re new to WordPress or looking to optimize site performance I?ve narrowed my list of favorite plugins down to the must-haves and organized them into 5 categories. Take a look? [Read more…]


Social Media ROI: You Get What You Give

My friend and RE franchiser extraordinaire, Michael McClure, asked me to give my opinions recently via video on the ?ROI of using social media in real estate?.? In fact, he asked a number of talented and successful real estate influencers to weigh in…including my better half, Reggie Nicolay. If you haven?t had the opportunity to check out this video series, make sure you do!

And if you’d rather get to the point than watch me dance in yet another video, read on.

So what’s my take on the ?ROI in Social Media”?

First, let me remind us of the obvious. Social media channels like Facebook, Twitter and the lot, are little or no cost to you at all.

Yes, they take time and effort?but doesn?t EVERY good marketing strategy?! [Read more…]


What the Girl Scouts Taught Me about Content Distribution

Every year I count on the little neighbor girl to stop by with her Girl Scout Cookie order form so that I can place my ridiculous order of Thin Mints and Tagalongs?and then I wait (for months it seems) for them to finally arrive. This year I got the knock at the door?but no order form! The cookie boxes were right there?immediate gratification?no ordering, no waiting!

Clearly the Girl Scouts, being the savvy salesgirls they are, embarked on a new distribution strategy for their delectables this year! My little neighbor not only informed me I could purchase cookies on the spot, but also introduced me to their new iPhone app in case I needed to locate more in the near future. She even gave me her card that included a link to her troop?s Website and email newsletter! ?Now I can get all the news and tips I need to suffice all my cookie cravings!

Go Girl Scouts! They get it! They recognized the need to update their distribution strategy to better meet the needs of their targets. So I ask you?when was the last time you updated your distribution strategy?! [Read more…]


Agent Reboot Chicago to Feature Brian Gardner of StudioPress

The Agent Reboot Conference Tour is in full swing! In fact, we?re going to make quite a few more stops this year?including Hawaii! But next week we?ll be touching down in Chicago! Now that stop wasn?t on my route last year, so I?m excited to meet and connect with many online friends in person finally! And as if that weren?t enough, I?ll be interviewing WordPress legend Brian Gardner on-stage!!!! Btw- Brian would never call himself a legend (he?s much too modest for that)?but the rest of the blogosphere will agree!

Brian is the Founder of StudioPress, Creator of the Genesis Framework, Partner in Copyblogger Media, and fellow Starbucks addict. He?s also been a mentor and colleague to Reggie, Chad and I over the years. ?Suffice it to say, there is much admiration for the design, clean code and functionality that he brings to WordPress. ?In addition, Brian has developed the #1 real estate specific theme, some of you may already be familiar with,?AgentPress. [Read more…]


fbPressPage: Your WordPress Content Inside Facebook

It?s not very often we toot our own horns?but THIS is that cool! And afterall, I am in the business of teaching how to be more effective with your marketing and technology implementation!

So here it goes! If you have a WordPress site (particular those of you on the Genesis platform) and a Facebook Page in need of some serious love (aka content)?.I?d like to introduce you to fbPressPage, from Agent Evolution! This is a WordPress and Genesis Framework specific add-on that brings your site content into your Facebook Page as a tab.

As a Facebook Page Admin, you?re faced with the challenge of trying to provide content (listings, community, neighborhood, market data, etc) on your Facebook Page, or searching for the right app that will attempt to do it for you. fbPressPage gives you the ability to customize your Facebook Page Tab with your WordPress content and features?and you can do it right from the WordPress Admin. [Read more…]


How-To: Write a GOOD Hyperlocal Blog Post

This post is dedicated to those of you with good blogging intentions. You know who you are. You started that community focused blog that everyone told you would be an instant hit, but now the blog is live and you haven?t written much of anything at all.

It?s all good?every blogger (aka ?Content Creator?) has glared at the computer monitor trying to recall a post idea only to allow yourself to be distracted by the dog, the kids, the glass of wine. Becoming a content creator is tough (at first), so here are a few tips that may make the process of writing your next community-focused post much easier. [Read more…]