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Forget What the Experts Say?You CAN Shortcut Your Way to Success with Social Media

The Social Media Experts I?m a fan of will tell you that if you want to succeed in applying social media as a business strategy that it requires planning, consistency, balance, originality, relevancy, and listening?among other things. And they would be right. But when it comes to real estate marketing, many agents struggle with working ON their business because they?re tapped by working IN their business. And for the most part, I?ve always considered that an excuse (myself included).

There is some validity however, to the shear amount of effort required in implementing social media marketing strategies?.or ANY effective marketing strategies for that matter. And that?s why I?m not surprised when agents ask me if I can do ?the social media? for them. But if you know me, then you know I?m not an automator?I?m an educator. Which means I prefer you learn about the new strategies available to you, best practices for using them, and how to measure their effectiveness. [Read more…]

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Lost & Found: My Blogging Voice

The past year has been crazy for the Nicolay household?to say the least! Reggie started his new job with RPR?and has?been passionately reaching out to curious agents and creating a variety of helpful resources that are soon to launch. I, on the other hand, have been extremely focused on my new company. ?Agent Evolution was born from our efforts right here on MTO! After all, many of you have regular questions for us?and occasionally ask for help with your blogs. So we answered by mixing my teaching skills with Chad?s blog shop to provide a full service new media company!

In the midst of this professional progression, we?ve definitely let our regular MTO blogging schedule slide. Let?s face it, something had to give! [Read more…]

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Why I Wanna ROCK Agent Reboot!

A great opportunity to get excited about the future of real estate, and your role in it, is headed your way. Agent Reboot is a new conference tour created by Inman News. This road show of sorts is hosted by yours truly (Woohoo!) and Daniel Rothamel. The goal of the event is to examine and identify new technologies that are shaping and changing the real estate industry, and ideas on how they are being implemented?or should be.

This one-day party, oops, I mean conference will be taking place in 12 cities. My boogie shoes are packed for: San Francisco, Los Angeles, Seattle, San Diego, Las Vegas, Portland. And then your favorite Real Estate Zebra will be rocking: Denver, Houston, Chicago, Boston, Ft. Lauderdale, Washington DC.

So what goes down at an Agent Reboot you ask?

Well, as one of your hosts I can confirm that you?ll most likely learn something you probably didn?t know already. You?ll hear about the latest innovations in real estate from local brokers and speakers, as well as from many familiar industry rockstars! You?ll be invited to stop by, connect, and ?tweetup? with attendees and speakers after the event. Oh, and checking out any of the top industry products and services in the EXPO may result in a handsome reward.

[Read more…]

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The New Rules of Content Creation & Curation

Yesterday I had the opportunity of being a guest on #RTB on the Radio. Many of you may be familiar with this crew, but if you’re not you’re really missing out! Really! So jump in and join the conversation. Michael McClure, Todd Waller, and Maya Paveza are hitting the #RTB nail on the head with each and every guest on their show, as well as just by being their uber-professional selves out there in the RE.net. Lead by example folks, woohoo!

[Read more…]

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iThink iNeed iPad for Real Estate

The future of real estate marketing, business productivity, and customer service is here. The iPad has arrived and if you think you don’t need another tech tool, think again. There are so many benefits of owning an iPad, both for personal and business use.

Let’s say you called all the local Apple stores today, managed to find an iPad just 90 miles away, and dropped everything to drive there on a mission (not even stopping to use the bathroom). Okay, you could have just added your name to the list on the Apple Website and waited patiently for a day or 2 (but what fun is that).

So you have the iPad now….time to put it to good use! To start, you need some apps. You won’t have the abundant choices like with the iPhone since it’s still early. But there are several iPad apps worth adding right away. Check out the following: [Read more…]

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oneforty. Your Target for Twitter Tools

There?s an app for that! That?s what we?re told anyway. But how do you find the best apps to streamline business productivity and online sharing? When it comes to Twitter, there?s a site for that? Oneforty, and it?s ?oneforty??all lower case letters for those of you that would like to bring a smile to @pistachio?s face.

Anyway, oneforty is like your Target for Twitter tools. Sure I can go to Walmart?but the shelves are overstocked with so many items I get frustrated by the experience and make a b-line for the door while hoping nothing jumps out at me. Target, on the other hand, also offers a great variety of items, but the shopping experience is one that draws me in. It?s organized aisles invite me to stay awhile, assuring me I?ll find what I need?.oh, and there?s a Starbucks.

Now oneforty may not have a Starbucks, but it does happen to be a comprehensive site for finding, rating, collecting, and sharing Twitter apps. And by Twitter apps, I?m also referring to any application which posts to, shares content with, and/or is relative to Twitter in any way. The site was founded by Laura Fitton ?@pistachio?, author of Twitter for Dummies, is backed by a rockin? development team, and advised by social media heavyweights @briansolis and @guykawasaki. [Read more…]

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How do you LIKE Facebook?s latest update?

If you?ve visited a Facebook Page today you may have noticed right away that ?Become a Fan? has been replaced with ?Like?. This change is aimed at improving engagement with Pages, since according to Facebook, users are more comfortable with the term ?Like?.

Apparently, Facebook users are also commitment phobes and ?becoming a fan? equates to saying ?I DO? in front of your entire online network! I can see their point, but then again, I usually jump in with both feet blindfolded to swim around and explore before coming up for air.

Anyway, at first glance you may think you can no longer send updates to fans?.I mean friends?.or ?people?. But you can, you just have to edit your page. However, I?m guessing there are more changes to come since the term ?fans? still remains in some areas on the editing dashboard. But I don?t think it will be long before Facebook eradicates that term completely! [Read more…]

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How To Consolidate Your Email Notifications?In A Nutshell!

I don?t know about you, but I get quite a few email notifications from the various social networks I engage in. From new Twitter follower notifications to Facebook friend requests and updates?.my inbox can get uber-cluttered, uber-fast!

A new service called NutshellMail aims to be the Mr. Clean of your email inbox! With it, you can add all your social accounts, even other Webmail providers such as Yahoo, Gmail, and Hotmail. And instead of getting hit with a barrage of notifications you get one sleek email that gives you a daily rundown of social happenings from all your accounts!

I?ve been using NutshellMail for a couple of weeks now, and I find it to be a very useful way to consolidate all my email notifications. Which honestly reduces the distractions, stress, and organizational efforts I once dealt with.

So, exactly how does NutshellMail work? [Read more…]