Weapon of Choice: Dashter

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dashter

I have a new “weapon of choice” when it comes to curating relevant content and engaging with those in your network that find it extremely useful. It’s called Dashter. It’s a social content dashboard of sorts, but really…it’s much more! Dashter was recently launched by some incredibly smart folks, one of which I’m lucky enough [...]

The Site That Heather Built

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locomusings

When I present, teach a class, or give a Webinar I LOVE providing examples and scenarios that demonstrate the strategy being discussed. One of my most favorite and extraordinary examples of raising the bar in real estate has always been Heather Elias. Heather and I have known each other since WAY BACK…during the good ole [...]

AgentPress 2.0: It’s All About Flexibility

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Real estate professionals love WordPress. We know this because you made AgentPress not only a top seller among real estate themes, but among all themes available to WordPress users. Brian Gardner, Founder of StudioPress and creator of AgentPress says, “It’s been a top seller in the StudioPress gallery for the last 18 months”. We also [...]

I’m Bringing Comments Back…

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Comments

Alright, so I’m not bring comments back, but Mailchimp sure is with their new WordPress plug-in for improving comments. If you’re a blogger, you’ll probably agree that receiving comments can be a wonderful thing. Personally, I enjoy the engagement, the dialog, the understanding of how people are interpreting my content. The problem is that comments [...]

Google Authorship Markup and the Beginning of Visual Search Cues

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The Beginning of Visual Search Cues

Recently Google announced they were piloting a program to start presenting author information in organic search results. As this feature is beginning to gradually roll out, I’m struck by what a huge opportunity this could be for real estate practitioners. Imagine having your quality content displaying to locals via search, with your avatar included directly [...]

FREE WordPress for Real Estate Webinar Series

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I’m excited to announce I’ll be sharing my WordPress expertise online via a series of upcoming classes…available to you, for free! This will be a great opportunity if you’re ready for a Website with more freedom and functionality.  Or maybe you’ve been hearing how WordPress assists you in your overall marketing plan? Whatever the case, I’ll [...]

5 Types of WordPress Plugins for Real Estate Sites

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plugins

Plugins are best described as “features” you add to your WordPress site that enhance your functionality, content and lead generation. But new WP.org users can easily become overwhelmed by the abundant shiny plugin choices! And just because you can activate a ton of feature-specific plugins doesn’t mean you need to, or should. Of course it’s [...]

What the Girl Scouts Taught Me about Content Distribution

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girlscout

Every year I count on the little neighbor girl to stop by with her Girl Scout Cookie order form so that I can place my ridiculous order of Thin Mints and Tagalongs…and then I wait (for months it seems) for them to finally arrive. This year I got the knock at the door…but no order [...]