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How to Redesign Your Active Rain Blog

active-rain-blog.pngI love bling! And not just to wear; I love it on all my blogs and networks.  In fact, I had Reggie hook up my ActiveRain sidebar to match the MyTechOpinion Blog v1. So naturally, I was excited when Brad Carroll informed me I could customize my Active Rain Blog layout. With so many sites to maintain on the Web, this is a great way to brand yourself and provide consistency among all your blogs and networks.  

To learn how to customize your ActiveRain blog, click here.

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Free Flash Charts for Your Real Estate Blog or PowerPoint

I thought that might get your attention.  It’s true; FusionCharts Free is now available for you to download. This free version is an amazing entry level flash charting component for your real estate website, blog or PowerPoint.  Easily create high impact, visually appealing graphs on Local Market Indicators, Average Sales Prices, Building Starts, Vacancy Rates, Mortgage Originations, Neighborhood Sales, and tons of other compelling data for your audience.

FusionCharts Free supports popular chart types including bar, column, line, pie and more. Also note that FusionCharts is a cross-browser and cross-platform solution that can be used with PHP, Python, Ruby on Rails, ASP, ASP.NET, JSP, ColdFusion, HTML and even PowerPoint Presentations. [Read more...]

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Viral Tools to Boost Your Real Estate Blog’s Readership

Over the past few years we have all witnessed the explosive growth of social networking. One could argue this growth has been achieved with viral marketing tools. Think about it every time we sign up for a new network or add a new application we are given the option to spread the message (or application) to our network. By having the option to easily broadcast a message to your database, without having to retype your contacts email address, you are more likely to spread their word…right? Would that type of viral element work on your real estate website or blog?

Introducing Octazen Solutions a contacts importer and address grabber for PHP, .Net, Java, and Ruby. Octazen has built in support for all the major Webmail systems (Yahoo!, Hotmail, Gmail, & AOL) also including Microsoft Outlook, Outlook Express, and Mozilla. For their complete list of supported services, click here to review. Are you wondering if your server is compatible with the address book importer? Try this PHP test script? Try the contact importer demo.

Perhaps rather than importing contacts from an address book, you’d like to spread your message through a social network. With Octazen’s Invite Sender Script, your visitors can message their friend list in Friendster, MySpace, Hi5, Facebook, Orkut, Xing, BlackPlanet and Bebo. Your visitors with enter their login information and the Invite Sender script will compile a list of contacts to invite. Once the message is sent it will arrive as a social network email. Try the Social Network Friends finder

These scripts could be placed before the download of an eBook or other value added item. It would allow those interested parties to also help spread the word with other that share similar interest…easy!

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Inman News Beta: Same great news. Brand new site.

When it comes to Real Estate News, “Either you’re in or you’re out!”

It sounds much better coming from Heidi Klum. On Project Runway, Heidi and her A-list designer judges critique and praise the battling designers on their looks and designs each week. Advising along the way, “make it work!”

Well, this week Inman News revealed their new look at www.Inman.com. I was delighted to see their core theme “the first word in real estate” maintained and supported by impeccable construction and detail, with a fabulous color palette and logo to boot! Besides the new look, the Beta Inman site will boast new benefits for members.

News will continue to flow from Inman TV, the InmanBlog, the InmanWiki, and NOW via the NEW Blog Network! The Blog Network is a consortium of Real Estate industry bloggers which include (just to name a few): Transparent RE, FORUM, 4realz, Urban Digs, The Mortgage Reports, and MyTechOpinion. Yep, our real estate technology posts from here at MyTechOpinion are now available at Inman. This doesn’t sway our opinion of Inman’s new look…but rather raise our level of expectations. And with that, I’m proud to say, “Inman News Beta, you’re in…you may leave the runway!”

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Get Marketing, Get Real Estate, Get 4Realz

If you are a real estate agent with a passion for technology and great marketing tips you should consider attending one of the upcoming 4Realz Internet Marketing Seminars. (Especially if you live in the SoCal region!) 4Realz featured speakers, Dustin Luther and Jim Marks, promise to share great marketing advice for real estate agents. I have witnessed Dustin in action several times. He has a great way of breaking down complex issues and helping you focus your time and effort in real estate marketing activities that get results! They currently have three seminars scheduled for Southern California (room for only 100 participants at each location).

  • Los Angeles on March 6th
  • San Diego on March 19th
  • Orange County on March 31st

The type of material they plan to cover in the full-day course includes (1) quality website features and design, (2) engaging in existing social networks, (3) building an online community with blogs and (4) tracking and conversion to maximize return-on-investment.

The seminar costs $149 for a full-day course. This includes a light breakfast , full lunch, and 8 solid hours of valuable real estate marketing advice! Click here to register and check it out for yourself!

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Have you been Blogged?

With over 100 million blogs on the Internet, how do you discern which ones make it to your Google Reader. Blogged.com is “better blog” directory and organizer. The authors and editors of Blogged scour the Internet and blog submissions to identify “better blogs” for different content areas and award each a score. Editor reviews are provided by professional editors who evaluate a blog based on the following criteria: Frequency of Updates, Relevance of Content, Site Design, and Writing Style. The closer you are to 10, the better the blog you have. Use keywords to search for blogs and see if your blog made the cut!

MyTechOpinion was contacted by Blogged recently because they had given us an excellent score of 9.7! When searching for “real estate” we are currently the top rated blog. For business, we rank in the top 6 just under Seth Godin and SEO of the Sea. And for technology, we are #7 right under the Google Blog!!!! Thanks Blogged….MyTechOpinion greatly appreciates your opinion!

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Marketing Your Real Estate Blog

Recently I was invited to the Inman Connect in New York to speak on a panel about “Marketing Your Real Estate Blog”. As you may know this can be a tricky topic. Please enjoy this video:

Remember that marketing your real estate blog will come in many forms. Here are a few more ideas:

  1. Start with properly formatted HTML
  2. Create remarkable and link worthy content
  3. Syndicate original content: Ezine Articles, GoArticles
  4. Social Bookmarks: StumbleUpon, Digg and Del.icio.us
  5. Participate in communities: ActiveRain, Zolve, RealTown, Trulia Voices, etc
  6. Guest post on popular blogs
  7. Analytics Software: Google Analytics, Clicky, CrazyEgg
  8. Conduct interviews with opinion leaders
  9. Widgets: MyBlogLog, WidgetBox
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8 ways analytics software will help build a broader audience

Analytics software displays details about your visitors that can greatly help you both retain current visitors and gain new visitors. These metrics can also help you identify previously unnoticed website trends. But what metric is best for your real estate blog? This is where many real estate agents get stuck. My advice is to ask yourself a few questions that you would like answered by your analytics data.
Here are 8 useful metrics that I watch on a regular basis:
  1. Unique Visitor Tracking: Visitors are a good way of tracking your website or blog traffic. So Unique Visitors are a great way of monitoring new traffic. You will be looking for your monthly number of unique visitors to trend upwards month after month.
  2. Referring URL’s: I absolutely love this feature of analytics software. In my opinion Clicky is the best at giving me complete URL’s for referring pages. This data is extremely useful when tracking marketing campaigns for your listings, blog interviews, carnivals and lots more. You can see a specific number of unique visitors that came from a particular page or domain.
  3. Searches & Keywords: Knowing what your website / blog visitors are searching to find you is very useful. Think of viewing your visitors search terms as understanding their goal in coming to your website. Gold mine! You’ll understand the content that is working so you can write more in that area.Also use the searched terms provided by your analytics software to track the effectiveness of your optimization strategies. Say your primary search term is “Dublin Ca Real Estate.” Analytics software will help you identify whether or not any searchers are finding you with those search terms. If you see they are not, you can increase your keyword density around those words.
  4. Outgoing Clicks or Exit: Understanding where your visitors are leaving your site is important. Did they leave because they were uninterested, confused, or just because they didn’t want to proceed the way you were offering? Based off your exit page stats you can make adjustments to slow abandonment rates. For example you may learn that users are getting to your IDX MLS search but you require sign-in. The website visitors are leaving your search tool, looking for another site without registration. A simple fix may be to move the registration, and give more information upfront.
  5. Screen Resolution, Browser etc: When first developing your website / blog you probably didn’t know a lot about your potential readers screen resolution. So you had to build your layout based on what little information you had available. However with analytics software you can track your visitors screen resolution. How many visitors have resolution lower than your site width can fit? If it’s a big segment you may want to redesign to stop unneeded scrolling.
  6. Filter Viewers: As you take a closer look at particular characteristics of your visitors, you may have the need to segment your results. This is where Filters come in. Filter only users of a particular Web browser, Country, or even referrer domain. Maybe you want to filter out a specific IP address of your work? By eliminating those visits you gain a deeper understanding of your true visitor count.
  7. Bounce Rate: If the bounce rate is high, you may need to tailor that page better…maybe redisplay the content. You may also look at the referrer URL and compare bounce rates. Are some traffic sources higher quality? If so, you can focus on gaining more traffic from those referrers.
  8. Site Overlay: Google, CrazyEgg and a few others provide the ability to overlay your metrics on your website / blog to see exactly where users are clicking. Wouldn’t it be powerful to understand how Digg users are interacting with your site compared to StumbleUpon users? How about Google search traffic, how do they interact with your site compared to Yahoo search traffic?