Yesterday I had the opportunity of being a guest on #RTB on the Radio. Many of you may be familiar with this crew, but if you’re not…you’re really missing out! Really! So jump in and join the conversation. Michael McClure, Todd Waller, and Maya Paveza are hitting the #RTB nail on the head with each and every guest on their show, as well as just by being their uber-professional selves out there in the RE.net. Lead by example folks, woohoo!

I told them this already, but I’ll put it in writing again…I could have spent all day chatting about life, liberty and the pursuit of professionalism. But we all have day jobs (some of us more than one) so we had to keep it to an hour. Anyway, as our conversation unfolded the topic of the noise and particularly signal to noise ratio was raised (thank you Marc Davison). Anyway, we had so much to talk about yesterday, that we didn’t have much time to dive into this issue. And lately…it’s all I can think about…so I thought I’d ring out a few of my own thoughts here.

The REAL Issue as I See It

Real estate professionals are being mis-advised. Broadcasting what you THINK may be relevant information again and again, without pre-screening the source and considering the context is a waste of your time. Sure you might get “a hit” or heck, even a lead. But it won’t work consistently and it won’t be successful over the long haul.

So, while some “experts” may be leading you down their automated paths or filling you up with hope of launching a comprehensive social media marketing plan in 5, 10 or 12 days….my advice is “think for yourself”. There are no quick fixes with social media, it takes work and it takes drive….just like with any successful marketing or business plan. Most importantly, it begins with content. The tools and strategies for sharing good content with your sphere can be learned. But, creating and sharing good content takes skill.

So, what’s next?

Identify, Recognize, & Organize

Identify your role in obtaining good, relevant content. Are you a content creator a content curator? Or perhaps you’re both.

A content creator is someone who identifies the “needs” within their audience and seeks to help by creating original and highly relevant content. This content is most often in the form of articles, videos, or a mixture of media shared usually via your own blog…as well as on social outposts.

A content curator is someone who sifts through the Web to find and deliver the most relevant content for their intended audience. Sort of a Hunter-Gatherer 2.0! I know many of you might be saying, “Yeah, yeah…I’ve been doing this for awhile!” And it’s true, we have! We share links to helpful media in our tweets, status updates and even within our blog posts.  But a thoughtful content curator is more than just a broadcaster of good info.  It’s someone who understands their brand and their audience well enough to identify the relevancy of the content, as well as the best context for sharing.

Recognize the sources that deliver consistently rockin’ content. You probably have your favorite news and resource sites that you visit on a regular basis. If not, you need to recognize both local and national sites that can assist your content delivery efforts.  And if you ROCK a niche, be sure to recognize those sites as well. If you’re not sure where to go to find sites based on relevancy…start at Regator and Alltop and search by category or keywords.

Organize your sources in a dashboard or reader format for easy access. Once you’ve recognized the sites that provide highly relevant content, organize them into a personalized news dashboard. Now I’m lucky because I have a “Reggie”…and “Reggies” are hard to come by. But my Reggie rocks at splicing and dicing feeds which can be displayed in my own personal resource dashboard. If you don’t have a Reggie, other DIY favorites for content organization include: Alltop, Regator, and Google Reader.

Your Challenge

Balance & Frequency

Balance the type of content you share. The content you share represents you, and your brand. So be sure to really check out what you share with your network. If you share an article, read it first. If you share a video, watch it first. Don’t let fancy titles rule your sharing. And don’t let poor tips and products be a reflection on your brand.  Your goal should be to find and share content that REALLY helps your audience…or is REALLY interesting.

Don’t ask me to give you a personal to professional ratio…but I will tell you this much…your consumers don’t gain anything from a constant stream of commentless Foursquare checkins…and the same could be said about listing tweets that are not framed in a social context.  If it doesn’t add value or create conversation….don’t share it! Local market trends and charts, interesting events, homeowner tips, niche resources….those add value! And yes, I know that my son changing his spelling test grade doesn’t add value, but it surely creates conversation.

Moderate your frequency level and improve your quality of life. For those of us that love our spouse, and enjoy spending time with our kids, family, and friends…..this is for you! I know I’m not the only one who feels that their attention has been diverted far too many times by the compelling feeling to tweet, post, snap, and share on a regular basis. The feeling is important…you need to be motivated to deliver consistency with social media. That being said, I’m far more concerned with delivering better quality content than quantity. And so should you if your strategy is to become your network’s trusted advisor.

And in order to do that, you need to listen, share, and respond. I see a lot of sharing out there….but far less listening and responding. Social media is about creating opportunities to engage with others.  So rather than auto-posting  20 articles a day….try scheduling 3-5 REALLY GOOD shares…and then focus on listening and responding, as well as interacting with others’ shared content.

Now I have much more to say on this topic…but I gotta run…I’m off to get a mani-pedi with my munchkin! But if you have any thoughts or ideas about content creation and curation, I’d love to hear them!

I love pretty things and sometimes crap content can be made to look so nice you actually stick around. But watch out, because shiny objects can mislead you and even hypnotize you into monthly payments in some cases! It’s happened to me! I love me some bling!

So while I think it’s crucial to consider blog layout, design, and user interface…we can’t forget our friends at Google or the readers placing trust in your guidance. The bling will always entice, but it’s the thought provoking, helpful, resourceful, and relevant content that keeps your readers coming back for more, or even subscribe! With all the rockin’ blog themes available, a nice blog design is the easy part. It’s coming up with content and being consistent that is the real task at hand.

I’ve found the best way to maintain regular blog posts and fight “blogger’s block” is by creating a content posting plan. This is really nothing more than making an on-going list of content or story ideas from which you can pick and choose to create posts from. If you want to take it a step further, you could schedule time to write, as well as “read & research”. But don’t plan too far ahead, because some posts may be timely depending on whether they are events or breaking news.

Here are some ideas to kickstart your own content posting plan, or just melt your “blogger’s block”!

1. Write a Series of Posts: Take a big idea and break it up into several smaller posts. Be sure to link back to all the posts within your series.
2. Client Q&A: Create a submission form for your blog. Pick a day that you regularly answer clients questions via your blog.
3. Get Busy: Get involved with local businesses, interview business owners, share helpful businesses that are giving back to the community or can assist new homeowners with their services. Be sure to archive these posts in the form of a relocation landing page.
4. Community Events: Post a monthly event calendar or list of events with all the local information and links. Check out 4 Ways to Add an Event Calendar to Your WordPress Blog.
5. Seasonal Homeowner How-to: Post informative guides on how to clean out the gutters, winter prep your pool, holiday décor, spring cleaning, etc.
6. Breaking News: Whether it’s local or national, twitter and other news sources can keep you up to speed with all the latest happenings.
7. Know your niche & drip the tips: Whatever it may be (women homeownership, short sales, green building), drip your expertise out by expanding upon single tidbits of advice.
8. Local Bargains & Coupons: Share discounts offered by local restaurants/businesses, online coupons for products & services, etc.
9. Local Market Update: Give us your forecast, graph the changes, share local statistics, and provide some tips for adapting to this changing market. Check out Cyberhomes’ Market Forecast report – great resource!
10. Interviews: Post short interviews with industry professionals, local business leaders, local heroes, etc. Include testimonials from past clients.
11. School scores & more: Post recent test scores, school achievements (ex: Distinguished School), school events, etc. for high schools and colleges in your area.
12. Neighborhood Spotlight: Showcase a specific neighborhood…the homes, parks, schools, stores…oh, and your listings too. Give us your top 10 reasons for living in each neighborhood. Interview local neighbors and connect with your farm at the same time.
13. New laws affecting real estate: Each year share the new laws for your state/county, and/or provide updates as they occur in real time.
14. Buyer/Seller Tips: Talk about the home buying process, share your best tips in post form.
15. Fundraisers/Non-Profits: Support or share info regarding local fundraisers.
16. Rate & loan updates: Get the latest info from your lenders and provide tips for buyers on finding the best rates, as well as the process for securing a loan.
17. Favorites: Whether it’s a recipe share, book review, or new movie release…it’s okay to have an opinion!
18. Photo posts: Show off the beauty and uniqueness of your area with photos. A single photo and a simple comment will suffice. Or get creative with a collage of photos taken in your market area or make a slideshow using Animoto.
19. Video posts: Follow your home stager as she/he prepares a home, interview your local lender, tour local neighborhoods, or just share your real estate expertise.
20. Investment insights: Post informational articles on how to select an investment property, interview of an analyst, local suggestions from your tax professional, etc.
21. Friday fun: Put a smile on your reader’s face or just wish them a fantastic Friday with funny articles or YouTube videos, interesting signs, wacky but tasteful jokes, etc.
22. Holiday hype: Share what’s happening in your area during holidays, give ideas for parties, recipes, fun traditions, tell a holiday story about your family, etc.
23. Community callout: Whether you have Facebook Connect on your blog, a Facebook Business Page, or use Twitter. Create a post announcing your new page or group, and let people know where/how they can connect further with you.
24. Consumer alerts: Clue your clients in to the latest information regarding FHA financing, loan modification rules, tax credits, etc.
25. Polls: Pose a question, collect the responses and share the results!
26. Storytelling: Explain a scenario whether real or hypothetical and how you would assist the situation with your expertise.
27. Re-post: Think of it like a “retweet”, but for a blog post! If you find a post written by someone else that you love, cite them and build upon it by offering your own perspective.
28. Invite a guest: Is there a lender you work with, home stager, local business owner that has something to say. Give them the opportunity on your blog!
29. The Spin-off: Take your best blog posts a little further, by building upon them, updating them or taking one concept mentioned to the next level. You can even make a list of all your best posts on a particular subject.
30. Liveblog: Going to an event? Share your experience as it happens (people you meet, products/services you encounter, interesting tips, etc.).

MyTechOpinion

Let’s face it. For most of us it’s not really possible to write and post every single day. But it does become easier, the more you write. Try setting a goal to post every other day or at least twice a week. From my standpoint, I’d focus more on quality than quantity.

Posting information on events such as farmers’ markets, garage sales, club meetings and city recreation programs to a calendar makes your website community resource. A resource worth bookmarking, Twittering or sharing on Facebook.

Best of all, updating a calendar is easier than writing an entire blog post.

Here are 4 ways to add an event calendar to your WordPress website or blog:

1. Calendar

Calendar is a WordPress plugin developed by Kieran O’Shea that looked like it was going to be abandoned. Fortunately, Kieran has picked up where he left off and just released an update.

This plugin creates an AJAX enabled calendar that is highly customizable. Events are managed directly from the WordPress admin. Color coded categories can be used to differentiate types of events.

A sidebar widget allows for upcoming events to be displayed throughout your site. With a little CSS know-how, the calendar colors can be changed to match your website.

Go to PeninsulaHub.com to see this plugin in action.

2. Events Calendar

Another WordPress plugin that adds a calendar page using a short code. Similar to the Calendar plugin with a few differences.

Events Calendar doesn’t offer event categories, but adds the ability to create a post or page from a calendar event. This can come in handy for those events that need a bit more promotion than a simple calendar entry.

The widget for this plugin not only allows for upcoming events to be listed, but gives an option for an AJAX enabled mini calendar to be displayed.

3. Events Manager

Events Manager WordPress plugin takes a very different approach to an event calendar. This solution is much more interactive, making for a richer visitor experience.

Offering features such as Google map integration, RSVP management and an RSS feed, this plugin is loaded with functionality.

Events Manager is a great solution for posting real estate office meetings and trainings. However, the layout isn’t as conducive to community calendars with a lot of events to display.

4. EasyPHPCalendar

Sometimes you need more control and functionality than a simple WordPress plugin can offer. Such was the case for a recently released MTO Sites project, Tribes.com. For that site, we looked outside of the WordPress community and found EasyPHPCalendar.

EasyPHPCalendar is a PHP script that is extremely customizable. Events can be displayed on a full page calendar with mouse-over text, on mini calendars, listed on the page, or a combination of the three.

Color coded event categories can be created. A legend of the categories can be added to your site and a dropdown filter allows for only events in that category to be shown.

Images, links and text formatting of event postings is possible after installing the free WYSIWYG editor.
Although EasyPHPCalendar is a separate script from WordPress, it integrates beautifully. Once installed and configured, PHP code can be added directly to your WordPress template. This makes your calendar feel like part of the entire site to your visitors.

This script must to purchased ($19.95 to $49.90 depending on level of branding) and requires professional installation, but the functionality is worth the expense. When you consider the time you will invest in maintaining your community event calendar, this expense is nominal.

MyTechOpinion

Site visitors expect more from community websites than the occasional blog post. Adding an event calendar can add value without forcing you to spend an exorbitant amount of time writing content.

For assistance with this or any other WordPress website related issue or need, contact MyTechOpinion and our MTO Sites design team.

These lifeskills set the stage for better communication between teacher and student, student and student, and even child and parent. The lifeskills provided me with the opportunity to help my students interact more positively, engage in cooperative learning, and problem solve when disagreements arose.

With the advent of new marketing techniques (namely social media strategies), it seems rather apparent that we should infuse the lifeskills we learned back in the day (when we began learning to better communicate and cooperate) within our current business goals and strategies. So I’ve taken character education full circle here by suggesting the following: “10 Social Media Lifeskills for Real Estate Professionals”.

1.       Integrity- Be the real you. Strive for authentic engagement by being the same person you are online that you are offline. Instead of selling what you do, share who you are and your daily experiences. And when it comes to your avatar (profile picture) be a person, not a real estate logo. People connect with people, not signs and buildings.

2.       Active Listening- Although it’s important to share your  interests, it’s even more important to pay attention to others. Learning what your network is passionate about only helps you ask better questions, provide better resources, and become a better advisor.  Who’s Talkin? and SocialMention are 2 social search engines that make it even easier to monitor certain people and topics you care about.

3.       Effort- Add value! Know your expertise and passion well enough to identify resources that may be helpful to your network.  If you’re not sure where to look for great resources, try a social bookmarking tool like Delicious or Digg where others share their favorite articles. Monitor your resources and share regularly, provide your own insight and strategies for implementation.

4.       Respect- You gotta give it to get it! Show respect for others, even your “competitors” in your niche. And when it comes to connecting with new people on social networks like Facebook or Linkedin, consider sending a brief authentic message explaining why you’d like to connect or how you know them. Don’t bombard people with spammy or salesy messages. Social Media is NOT about hard-selling, it’s about mutual respect.

5.       Caring- Reach out to others, colleagues and clients alike! And do good things without being asked like retweeting others tweets, “liking” or commenting on Facebook posts, and commenting on or praising blog articles you enjoy. Connect and befriend local clients and business owners online.  For example, join local interest or business based Facebook groups that you care about or want to get involved with, or create your own. Join or volunteer for a local cause. This shows how much you care about the city and neighborhoods you work and live in.

6.       Responsibility- Think before you act and take responsibility for your social interactions. If you write an article or share a resource that you found from someone else, be sure to source that person by linking back to the original article or a social profile. If you make a mistake or offend someone unknowingly, apologize. And be sure to welcome feedback and be responsive to it.

7.       Cooperation- Sometimes you can get to your goal that much faster by collaborating. Share and work together with others in the real estate industry or in your local market area. Draw upon the strengths of others and pool your resources whether it’s organizing an event, creating helpful Web content, or asking for help with a project.  For example, co-host a blog based or Facebook contest, help plan a Tweetup or nearby REBarCamp, guest-post on local business or interest based blogs, co-author a local ebook for homeowners, co-sponsor a charity event, etc.

8.       Trustworthiness- If you make a promise to someone, then do it.  Don’t be a slim shady and betray someone’s trust in you. That’s the fastest way to get unfollowed or unfriended. Provide clear expectations on your blog and social profiles about the real estate services you DO provide. If you list your expertise as working with independent women homeowners, make sure you deliver that expertise online and when working with clients. That’s how you become your network’s trusted advisor!

9.       Courage- Try something new! Are you interested in getting your feet wet with video? Don’t be afraid to dive in and give something a try! It’s all a learning process anyway, and even failed attempts can be endearing!

10.   Diligence- Create a custom social media marketing plan for your real estate business and commit to it. Schedule daily check-in times for maintaining your social profiles and/or read and research time for blog articles. Be consistent!

One last reminder….measure what you make! If you share a resource via Twitter or Facebook, use a URL tracking tool like BudURL, Cli.gs, or Bitly. If you blog, be sure to take advantage of what good analytics can tell you, try Google Analytics or GetClicky.com. Studying what your clients do or don’t react to can provide you with insight as to what kind of content or resources your network finds helpful! This way you can reach more folks and keep the conversation flowing!

In an effort to spark a discussion to rival any that we have had on MyTechOpinion, I would like to try something a bit different. A sort of editorial piece if you will.

I will ask a question, provide a few pieces of information to fuel the discussion and then allow you to weigh in. My hope is that different opinions and points of view can be presented in a way that will shed new light on the subject, as this is a question that has bewildered me for years.

With that said, here we go:

Is the Apple computer really as superior to a Windows computer as many Mac users would have you believe?

And now for the reasoning for this question:

Market Share

Although Windows and Apple computers have been around for decades, Windows has enjoyed dominate market share. Actual numbers vary, but Apple appears to have around 10% of the U.S. market (one analyst claims a 21% market share) and less than 3% of the worldwide market. Windows market share is slipping, but it still holds nearly 90% of the market.

Apple sales are growing rapidly, with sales 6 times that of the overall growth in computer sales. Coincidentally, the largest growth in Apple computer sales has come since the switch to an Intel platform allowing Windows to run on an Apple.

If Windows is so flawed and the Apple OS so superior, why are 9 out of 10 computers running Windows?

Apple Knows How to Dominate a Market

There is no doubt that Apple knows how to produce and market a product that can slaughter the competition. Take the iPod for example. Roughly 70% of all MP3 players are iPods. Look around any gym in America and you quickly realize just how many devices Apple has sold.

When Apple entered an already saturated phone market with the iPhone, they quickly made their presence felt. In 2008, over 10 million iPhones were sold. Apple has become the third largest cell phone company in terms of revenue and shipped more phones than RIM (the maker of Blackberry smartphones) during the third quarter of last year. During that same quarter, the iPhone outsold the well-established Windows Mobile smartphones in all of their various incarnations.

Add to these remarkable successes the strong media sales through iTunes and the App Store and you really get the feeling that Apple knows how to sell a product.

With such dominance in the electronic device market, why does Windows still dominate in the computer market?

Back To Our Question

If Apple has shown that they can dominate a market on numerous occasions but still hold a very small percentage of the computer market, is the Apple computer really as superior to a Windows computer as many Mac users would have you believe?

I can’t wait to hear what everyone has to say.

By the way, I am hoping for an intelligent discussion on the subject. Since I have already had Apple enthusiasts claim that Mac users will “eat my lunch” and that I should “consider another vocation”, let’s keep me out of the discussion. I got enough harassment at family gatherings over the holidays. This is purely about which computer system is better and why.

So for those of you that are not familiar with Twitter (come out from under your rock), it’s a cross between blogging and instant messaging. Also referred to as micro-blogging. Each tweet or post must be 140 characters or less. You can add more value to each tweet by including links to helpful blogs and Websites, your wacky pictures and videos, etc.  And each tweet is centered around answering the question, “What are you doing?”

To be honest, I poo pooed Twitter for some time. I just didn’t need (or want) another social networking tool to contend with. I can admit when I’m wrong. In fact, because Twitter updates in real time I’m able to reach an on audience on the spot.  Besides being just fun…Twitter is a valuable safety tool as well. If you haven’t heard about the student who Twittered his way out of an Egyptian jail, read this. You may not be visiting any foreign countries in the near future, but you can use Twitter at home to let loved ones know where you are and if any unfavorable persons are bothering you. (EX: Unfamiliar meeting locations, Open Houses, etc.)

Here are 22 reasons I use Twitter, followed by my best advice (for the time being).  I know there are a couple of Twitter experts or eTwits (Andy Kaufman) out there who have great advice and tips for using Twitter. So please share and let us know your favorite Twitter apps as well!

FOR BUSINESS

1. Gain exposure for my blogs… and gain potential readers
2. Build my network with transparency and trust
3. Market my work, products, services, etc.
4. Answer questions/ ask questions
5. Learn new things from other industry professionals
6. Share tech tips & resources (baby blog post) & teach stuff
7. Meet and talk with others (some business/some pleasure)
8. Conference connecter (stay connected, share info, get social)
9. Seek out industry colleagues for assistance w/ special projects
10. Safety- Tweet unfamiliar meeting locations & while traveling
11. Better understand social media

FOR (MY) PLEASURE

1. See a new side of your friends
2. View/Share fitness tips and favorite motivational songs
3. View/Share fun pictures (of self and others, or random stuff)
4. View/Share fun links (great sites and other fun blogs)
5. View/Share local news and events
6. Exchange great recipes
7. Tweet the wacky: (ex: running the Bay to Breakers)
8. Tweet while traveling: (ex: a 24 hour Vegas trip)
9. Makes you think about your life (What am I doing?)
10. It’s just plain fun.
11. It’s free!

BEST ADVICE

• Be yourself.
• Don’t tweet your bathroom trips unless something remarkable is happening in there. Or the wallpaper totally rocks!
• Interact with twits you relate to, enjoy, can benefit you in some way (like with their amazing knowledge of the real estate industry), or those that are just fun to YOU.
• Follow the twits that follow you…unless they are spammers.
• Don’t over-tweet. It’s annoying. Seriously. I could name names, but you know who you are.
• Don’t share too much. (TMI) EX: When you’re having the mole on your ass removed.
• Provide resources or items of value.
• Be creative and have fun with it!
• Take advantage of apps for streamlining your tweets. (Check out Friendfeed, Twhirl, TwitterBerry)
• Add a Twitter widget or bling to your blog for easy access to your tweets and to gain new twits!