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T’was the App Before Christmas
By Ryan Ozonian · December 8, 2009 · 2 Comments
Introducing our newest regular author and member of the MTO family, Ryan Ozonian. Ryan is a recent USC communications graduate. He may be young but he’s already making waves! As a licensed REALTOR®, he worked for a top Prudential Broker in Orange County for the last 3 years. He is also the Founder and Chief Creative of BonzoBox, an interactive bookmarking homepage. Reggie brought him onboard at Cyberhomes where they worked on social media strategies together! And we’re excited to announce he is working with us as Director of Business Development!
Ryan enjoys playing golf, spontaneous traveling, spending time with his girlfriend and family, is a little obsessed with Japanese culture and is a fantastically creative writer…as you will see below! Please help me welcome Ryan by leaving him a comment! Read full story
How to Give Your Brand an Instant Facelift
By NikNik · August 27, 2009 · 4 Comments
Ever visited someone’s social profile only to find they are represented by a logo, building or their glamour shot, circa 92′?! Branding yourself online plays a key role in helping others learn about who you are and what you do. So don’t give people the wrong idea….that you are stiff as concrete or unwilling to age. People don’t connect with buildings and signs, people connect with people. And we can do an even better job of relating with each other if we are represented accurately. Read full story
Regator iPhone App Delivers Quality News & Cool Interface
By NikNik · August 18, 2009 · 5 Comments
If you have an iPhone, then the new Regator app will rock your mobile world! And if you’re a lover of informative news and a sharer of all things great…you will undoubtedly be excited to find out this app launches today!
Regator.com is online hub of hand-picked blogs representing numerous content areas. Basically, you can search for and find quality blog posts on just about any topic. Read full story
Get Your Tweet On With Twitter for Real Estate Twits v.2
By NikNik · August 14, 2009 · 8 Comments
Good Twitter help can be hard to find. And when it comes to Twitter for real estate, it’s even more important to be led in the right direction or you’ll risk being labeled as a spammer. Your brand could be tarnished in real-time if you don’t learn how to reach out and connect authentically with your network. The good news is, I don’t want to see you become the latest fail whale. I’m determined to share top tools, engagement strategies and best practices to ensure your Twitter success!!! Read full story
Farming Twitter With DemandSpot
By NikNik · August 9, 2009 · 23 Comments
DemandSpot is a brand new Twitter tool that aims to help real estate professionals actually farm Twitter for local leads. Find locals based on location and keyword relevancy (house hunting, apartments, rent, condos, etc.). Search your location and actually connect with real people looking for real estate in real time! Read full story
The Tweet Plan 2.0
By NikNik · August 6, 2009 · 27 Comments
The Tweet Plan is a simple way to share your resourceful tips and expertise with your network. You’ve heard of drip marketing right?! Well, the Tweet Plan is essentially “drip tweeting”. Read full story
LIVE from SF: REBarCamp and Inman Connect 09
By Reggie · August 3, 2009 · 2 Comments
Whether you made it here or not, we’ll be sharing and showing you all the happenings LIVE from REBarCampSF and The Inman Connect! Oh, and of course all the craziness in between! Reggie hooked us up with “Cover It Live” so we will be liveblogging it all! Chad will be snapping photos like a paparazzo! If you have any burning questions for attendees or speakers, send me a DM or leave your question in our comment stream below. And I’ll send you the reply via Video Tweet! A VERY BIG thank you to Dakno.TV for sharing their live video feed with us! Woohoo! We’d love it if you’d participate in the MTO liveblogging stream, so feel free to comment here or tweet us using the hashtag #mtosf.
How to Share Video from Your iPhone 3Gs
By NikNik · July 16, 2009 · 6 Comments
If you’re a proud owner of the new iPhone 3Gs then you have a great opportunity to share video on the go like never before! It’s one thing to create video mobile style (like say with the Flip), but it’s even more exciting and useful when you can share to your favorite social networks like Facebook, Twitter, or YouTube while on the go and with only one mobile device in hand!
For example, you could be at a closing and simply record a brief testimonial from a happy client. With the right iPhone app, you are only a few clicks away from sharing that testimonial on Facebook. Likewise, you could be working with a stager who offers some super advice for homeowners. With your iPhone 3Gs, you could record the stager’s tips and share them with your network on Twitter in a matter of seconds! Basically, you can turn around and share just about any engaging moment, interesting occurrence, random thought, helpful tip or even your favorite dance moves with your iPhone 3Gs. Read full story
50 Do-It-Yourself Marketing Ideas for Your Real Estate Business
By NikNik · July 6, 2009 · 40 Comments
Most of us are looking for ways to save. And although time is money, a little time spent working on your marketing can stretch your budget even further. I’m not suggesting you attempt to create all your marketing yourself, but you can pick and choose a few ideas to supplement with some of your higher quality pieces. When it comes to listing flyers to showcase a home, go for high resolution, custom branding and consistency. However, there are many other affordable ways you can market your real estate business using social media tools, word-of-mouth, and even marketing templates. Check out these 50 do-it-yourself marketing ideas for your real estate business. Read full story
Balancing Your Social Capital, One Interaction at a Time!
By NikNik · June 29, 2009 · 9 Comments
Have you’ve embraced social media as a means of marketing your real estate business, but have experienced little in terms of “pay off”? If your answer to this is “yes”….then I ask you to consider the way in which you’ve implemented your social media marketing strategies. Read full story
Google Maps: New “What’s Here” Feature
By Reggie · June 20, 2009 · 9 Comments
Not too long ago maps were used simply to find locations and get from one point to another. But over recent years digital mapping has pushed the boundaries; adding new and innovative features with Google leading the way. Yesterday was no different; Google announced a new feature called “What’s here?” A very intuitive implementation that works by simply selecting a point on their map and choosing “What’s here?” Google then presents what they feel is “the most relevant result representing that location”
Get TECH-NIK-KOL at RETechSouth
By NikNik · February 25, 2009 · 13 Comments
Back in college….when I was “finding myself” I temporarily changed the spelling of my first name to “Nikkol” from Nicole. I hadn’t obtained my last name yet…so “NikNik” was not even in contention. Now that you’ve been hit over the head with this completely useless information….let me give you a super tip as to where you can gain some valuable “tech-nik-kol” insight for your real estate business. Here it is, are you ready….attend RETechSouth!
RETEchSouth is taking place Friday, March 20th in Atlanta. Well, at the Gimmet Center to be exact. Now the really exciting part is that a pair of highly skilled real estate professionals (Brad Nix & Matt Fagioli) is responsible for organizing this 2nd annual event. And they’ve invited a myriad of real estate innovators and influencers to present, share and teach. Read full story
