post

Research: The Digital House Hunt – Consumer and Market Trends in Real Estate

Or download the PDF

video

Is YesWare the answer to increasing email productivity and effectiveness?

post

RPR: Access to the information you need, when you need it! (Part 1)

Out with a Buyer

It’s always been important to have the right tools for the job. As a REALTOR® you require detailed and timely access to property and market information. It?s also essential that you have the confidence your data comes from a trusted source. And only to make it more challenging, our industry uses many different operating systems and devices. But that?s beside the point; you just need it to work! That?s really where Realtors Property Resource® (RPR®) a member benefit of the National Association of REALTORS® comes in. In this two part series, I’ll share some real world scenarios in which you can start to take advantage of RPR in your business. [Read more…]

post

The Site That Heather Built

When I present, teach a class, or give a Webinar I LOVE providing examples and scenarios that demonstrate the strategy being discussed. One of my most favorite and extraordinary examples of raising the bar in real estate has always been Heather Elias.

Heather and I have known each other since WAY BACK?during the good ole RE.net days when blogging was all the talk! And it was shortly after starting in real estate in 2004 that Heather also started her blog, LocoMusings.com. A writer at heart, a bit of a techy, and a lover of her community?she shared it all with great posts and photos on a WordPress.org blog she set up herself.

Over the years, Heather?s business grew and so did her Website. ?She recognized the need for more features to provide additional value to her community and potential clients. ?So Heather added an IDX home search solution, as well as market data and trends. ?Because Heather had selected the WordPress platform, she was easily able to add new features in the form of plugins. [Read more…]

post

[VIDEO] Developing Your Content Marketing Plan: Step 3 – Bookmark

[Read more…]

post

[VIDEO] Developing Your Content Marketing Plan: Step 2 ? Brainstorm

[Read more…]

post

[VIDEO] Developing Your Content Marketing Plan: Step 1 ? Strategize

[Read more…]

post

What the Girl Scouts Taught Me about Content Distribution

Every year I count on the little neighbor girl to stop by with her Girl Scout Cookie order form so that I can place my ridiculous order of Thin Mints and Tagalongs?and then I wait (for months it seems) for them to finally arrive. This year I got the knock at the door?but no order form! The cookie boxes were right there?immediate gratification?no ordering, no waiting!

Clearly the Girl Scouts, being the savvy salesgirls they are, embarked on a new distribution strategy for their delectables this year! My little neighbor not only informed me I could purchase cookies on the spot, but also introduced me to their new iPhone app in case I needed to locate more in the near future. She even gave me her card that included a link to her troop?s Website and email newsletter! ?Now I can get all the news and tips I need to suffice all my cookie cravings!

Go Girl Scouts! They get it! They recognized the need to update their distribution strategy to better meet the needs of their targets. So I ask you?when was the last time you updated your distribution strategy?! [Read more…]