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Add To My Page: Roost Social Real Estate App
By NikNik · March 5, 2010 · 9 Comments
One of the best social media strategies for real estate agents is to become your network’s trusted advisor. And of course one of the best places to put that strategy into play is, without a doubt, on Facebook. So you create a profile and import your sphere list, now what?!
Well, as a real estate professional you can easily showcase your expertise and knowledge about your market area and industry trends. One of the ways I suggest doing this is by posting status updates that offer relevant info and/or tips your network would find helpful. Now some of you are already REALLY GOOD at sharing this type of info…and you might be so good at it that you decide to create a Fan Page to focus more intently on business.
Fan Pages are becoming more popular among real estate professionals for several reasons. Most importantly, Read full story
Customize Your Facebook Profile or Fan Page with Smarter Agent!
By NikNik · February 26, 2010 · 7 Comments
You may have heard of the popular Smarter Agent Mobile Application for real estate companies and professionals….but what you may not know is that they just released a Facebook application to compliment their mobile app!
First and Foremost
Smarter Agent is a mobile app platform that can be utilized and branded by agents and brokers. The app can be downloaded by consumers to search all MLS listings in their area. And it’s important to know that Smarter Agent works on virtually all mobile phone devices. Read full story
Realtor.com Launches New iPhone App & Makes Mobile Home Search Useful
By NikNik · January 12, 2010 · 7 Comments
I know the 12 Days of iPhone Apps are over, but I couldn’t help but share a brand new app that launches today! Realtor.com is making their 4 million listings accessible via the iPhone. In addition, they are providing agents and consumers with a rich set of features to make the most of their mobile experience.
Agents that already utilize Realtor.com to post their listings will be able to sync with their account via the app. Branding and contact information is carried over so that interested buyers can easily reach out to the agent, or even add the agent to their iPhone address book. In fact, an interested buyer can contact the listing agent in a number of ways with a single tap: ask a question, call agent directly, visit agent Website. Read full story
12 Days of iPhone Apps – Day 9: Animoto
By NikNik · December 19, 2009 · 4 Comments
On the 9th Day of iPhone Apps
MyTechOpinion blogged to you…
Animoto on the go,
Create & share a cool slideshow!
About the Animoto app:
It should be no surprise to you that we think Animoto rocks! So endorsing the Animoto iPhone app is something we’ve been meaning to do. With it, you create free 30 second animated slideshows, or a 90 second slideshow for $3. The app also syncs with your Animoto.com account. So all the slideshows you create from your desktop will be accessible. The Animoto app also sports share controls, making it easy to share your slideshow from your iPhone to social networks or via email with a special message to your recipient. Read full story
12 Days of iPhone Apps – Day 7: WebEx
By NikNik · December 17, 2009 · 4 Comments
On the 7th Day of iPhone Apps,
MyTechOpinion blogged to you…
The WebEx app makes meetings mobile,
Get dialed in like Robert Scoble!
About the Webex iPhone app:
Remote meetings just got even easier with the WebEx app. Now, if you have to attend an online meeting but can’t be near a computer you can attend from your iPhone. Log in using the app and it automatically dials into the audio portion of the meeting. You can even see the presenter’s screen on your iPhone. This app really makes WebEx standout from its online meeting competitors. Read full story
12 Days of iPhone Apps – Day 5: Tweetie 2
By NikNik · December 15, 2009 · Leave a Comment
On the 5th Day of iPhone Apps,
MyTechOpinion blogged to you…
It’s time to twitter like a pro,
Get Tweetie 2 now…go…go, go!
Okay, if you know me well…you know I already favor HootSuite as the ultimate real-time drip tweet tool. So you may be surprised that I’ve chosen to write about Tweetie 2, and not the new HootSuite iPhone app that debuted last week. I’ve had some time to play around with the new HootSuite app and I do like it, and will probably use it occasionally. I also recognize that scheduling tweets and viewing trackable link stats is very helpful.
However, practicality comes into play when dealing with mobile apps vs. desktop apps. I’m really not sure that I scheduling tweets via Read full story
12 Days of iPhone Apps – Day 4: Ustream
By NikNik · December 14, 2009 · 1 Comment
On the 4th Day of iPhone Apps,
MyTechOpinion blogged to you
Ustream broadcasts live video
With it, you’re a one man show!
About Ustream Live Broadcaster:
Ustream Live Broadcaster may not be the first official app providing streaming capability from your iPhone, but the features and functionality are absolutely noteworthy! You’ll need the 3G network and wifi, but both 3Gs and 3G iPhone users can download this free app (running OS 3.1 or higher). Shoot and share your live video via Ustream, Twitter, Facebook or YouTube. You could also embed a Ustream player on your blog. Viewers can interact with your live video via chat. You can even launch a yes/no poll and receive real-time results! Read full story
Do you really think I’m visiting your Facebook profile to look for homes? Really!?!
By NikNik · November 11, 2009 · 45 Comments
Saturday night brings with it one of my most favorite TV segments…“Really!?! with Seth & Amy”. In this SNL skit, Amy Poehler and Seth Meyers share their snarky take on current affairs. So in the spirit of “Really!?”…I’m going to shed some light on “Real Estate Listings Inside Facebook”!
Let’s start with obvious failures inside Facebook…at the moment!
MyRealEstateListings (there are 2 of them, as well as a few more similarly named cohorts) but they essentially all do the same thing- create a “MyRealEstate” or “MyListings” tab on your profile. You can then click on the tab (when was the last time you clicked on a tab) to view a lack luster interface of your manually entered listings from which you can then decide to click further to obtain details, which lands you on a third party site outside of Facebook. Click for more details, really!?! Read full story
How to Make Use of Twitter Lists
By NikNik · November 2, 2009 · 12 Comments
Twitter has been rolling out their new Lists feature to tweeps over the last few weeks. If you’re still waiting, be patient (or whine about it in the public stream like I did). The feature was made available to me last week and unfortunately I was so busy I had to wait until the weekend to play with it. But now that I have, I’m excited to share my experience and suggestions with you.
What are Twitter Lists?
Twitter Lists are nothing more than groupings of your tweeps based on categories you choose. For example: I have 3 lists thus far, (1) RE Rockstars, (2) Tech Influencers, and (3) Keepin’ It Real. Tweeps can exist in multiple lists, but at this point it looks like you are limited to creating 20 lists. Read full story
20 Affordable Online Marketing Tips for Your Real Estate Business
By NikNik · October 9, 2009 · 11 Comments
This week I attended C.A.R. EXPO’s Tech Tuesday. I had a great time moderating a panel on blogging for real estate, but I was also asked to present “20 Affordable Online Marketing Tips for Your Real Estate Business”. I found it really hard not to dance, but I did manage to rap a little Beasties Boys!
I’m accustomed to presenting in a why-to, how-to style, but it was still fun to hit the audience fast and furiously with 20 takeaways for their real estate business. You may not like all of the following tips, but I wouldn’t expect you to. This list represents a wide scope of online marketing ideas, so (1) you’ll need to consider your current marketing plan and (2) decide which of the following can assist you best with your business goals. If you have a specific question about any of the tips, leave me a comment and I’d be happy to expand further! Read full story
10 Reasons to Tweetup & 10 Tips for Success!
By NikNik · September 8, 2009 · 15 Comments
Tweetups are fast becoming a fun and effective way to connect with other Twitter users in your local community! What exactly happens at these tweetups you ask? Well, usually they provide an opportunity for Twitter enthusiasts to get together offline and talk about their love of Twitter, their local flavor, and other interests.
Tweetups also give small business owners a chance to reach out to consumers (in a non-spammy way) and gain more exposure. Some local businesses will even take it a step further by sponsoring or hosting a tweetup. For real estate professionals who understand the current marketing and communication shift taking place, tweetups offer a unique way to engage with likeminded locals and grow your network. But there are many more reasons to tweetup, here are my top 10: Read full story
How to Give Your Brand an Instant Facelift
By NikNik · August 27, 2009 · 4 Comments
Ever visited someone’s social profile only to find they are represented by a logo, building or their glamour shot, circa 92′?! Branding yourself online plays a key role in helping others learn about who you are and what you do. So don’t give people the wrong idea….that you are stiff as concrete or unwilling to age. People don’t connect with buildings and signs, people connect with people. And we can do an even better job of relating with each other if we are represented accurately. Read full story
