The holidays usually bring fun, food, family, and friends together….and also an opportunity to stay top of mind with our clients. I’m sure you’re already thinking about sending holiday cards or looking for that perfect gift that will bring smiles to all your clients. But let’s face it, different clients will appreciate different gifts. That’s not to say you need to purchase individual gifts for all your clients. However, I do think we can apply the same “relevancy” factor we bring to our online content….to our offline gifts.
For example, I would LOVE it if my agent sent me a card including a list of the most helpful apps for home improvement, design, etc. Apps excite me, I love them…but not everyone has an iPhone or Droid or is geek enough to appreciate the value of these apps! I mean, c’mon…who doesn’t love Red Laser! But alas…we need to think outside ourselves and that is why I have put together some ideas that may have you basking in relaxation instead of running around crazy on Black Friday. [Read more...]
The Social Media Experts I’m a fan of will tell you that if you want to succeed in applying social media as a business strategy that it requires planning, consistency, balance, originality, relevancy, and listening…among other things. And they would be right. But when it comes to real estate marketing, many agents struggle with working ON their business because they’re tapped by working IN their business. And for the most part, I’ve always considered that an excuse (myself included).
A great opportunity to get excited about the future of real estate, and your role in it, is headed your way. 
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The future of real estate marketing, business productivity, and customer service is here. The
There’s an app for that! That’s what we’re told anyway. But how do you find the best apps to streamline business productivity and online sharing? When it comes to Twitter, there’s a site for that? Oneforty, and it’s “
I don’t know about you, but I get quite a few email notifications from the various social networks I engage in. From new Twitter follower notifications to Facebook friend requests and updates….my inbox can get uber-cluttered, uber-fast!
One of the best social media strategies for real estate agents is to become your network’s trusted advisor. And of course one of the best places to put that strategy into play is, without a doubt, on Facebook. So you create a profile and import your sphere list, now what?!
