This week I attended C.A.R. EXPO’s Tech Tuesday. I had a great time moderating a panel on blogging for real estate, but I was also asked to present “20 Affordable Online Marketing Tips for Your Real Estate Business”. I found it really hard not to dance, but I did manage to rap a little Beasties Boys!
I’m accustomed to presenting in a why-to, how-to style, but it was still fun to hit the audience fast and furiously with 20 takeaways for their real estate business. You may not like all of the following tips, but I wouldn’t expect you to. This list represents a wide scope of online marketing ideas, so (1) you’ll need to consider your current marketing plan and (2) decide which of the following can assist you best with your business goals. If you have a specific question about any of the tips, leave me a comment and I’d be happy to expand further! [Read more...]
Tweetups are fast becoming a fun and effective way to connect with other Twitter users in your local community! What exactly happens at these tweetups you ask? Well, usually they provide an opportunity for Twitter enthusiasts to get together offline and talk about their love of Twitter, their local flavor, and other interests.
Ever visited someone’s social profile only to find they are represented by a logo, building or their glamour shot, circa 92′?! Branding yourself online plays a key role in helping others learn about who you are and what you do. So don’t give people the wrong idea….that you are stiff as concrete or unwilling to age. People don’t connect with buildings and signs, people connect with people. And we can do an even better job of relating with each other if we are represented accurately. 
Good Twitter help can be hard to find. And when it comes to Twitter for real estate, it’s even more important to be led in the right direction or you’ll risk being labeled as a spammer. Your brand could be tarnished in real-time if you don’t learn how to reach out and connect authentically with your network. The good news is, I don’t want to see you become the latest fail whale. I’m determined to share top tools, engagement strategies and best practices to ensure your Twitter success!!! 
The Tweet Plan is a simple way to share your resourceful tips and expertise with your network. You’ve heard of drip marketing right?! Well, the Tweet Plan is essentially “drip tweeting”. 
If you’re a proud owner of the new iPhone 3Gs then you have a great opportunity to share video on the go like never before! It’s one thing to create video mobile style (like say with the Flip), but it’s even more exciting and useful when you can share to your favorite social networks like Facebook, Twitter, or YouTube while on the go and with only one mobile device in hand!
Most of us are looking for ways to save. And although time is money, a little time spent working on your marketing can stretch your budget even further. I’m not suggesting you attempt to create all your marketing yourself, but you can pick and choose a few ideas to supplement with some of your higher quality pieces. When it comes to listing flyers to showcase a home, go for high resolution, custom branding and consistency. However, there are many other affordable ways you can market your real estate business using social media tools, word-of-mouth, and even marketing templates. Check out these 50 do-it-yourself marketing ideas for your real estate business. 
