Have you’ve embraced social media as a means of marketing your real estate business, but have experienced little in terms of “pay off”? If your answer to this is “yes”….then I ask you to consider the way in which you’ve implemented your social media marketing strategies. [Read more...]
Targeting your marketing efforts is easier said than done. A lot of agents are finding themselves in scramble mode right now. Just trying to get “it” done. For many, that “it” is just maintaining the basics like client interactions and daily administrative tasks. But if you’re not prospecting then what happens when the “keeping up” with your current business ends, and you’re left without new listings or buyers? Ummm, I think you know the answer to that!
If hiring an assistant or marketing coordinator is not in the cards for you right now, you need to find a way to organize your marketing efforts and concentrate on sharing your expertise with the right network. One simple way to elevate your expertise above the competition is by obtaining a designation or specializing in certain types of real estate transactions. Do you have several green builders in your area, as well as knowledge of sustainable home features? You may want to consider becoming an EcoBroker, a special designation for environmentally concerned real estate professionals.
We don’t do much in the way of self promotion here on MTO. But we do think you should be aware of an extremely affordable marketing tool that has our stamp of approval. MyMarketWare is product offering from Effektive Solutions. It’s a single property Website solution that offers a myriad of features that can assist you in attaining maximum online exposure for your listings. And at only $39 a pop ($32 with coupon code: mtoagent), MarketSites are an obvious choice to increase your online listing visibility, impress your sellers, and market real estate more effectively! We are happy to announce a significant upgrade, bringing you even more market power for the same low price!
New features include:
(1) MarketSites to go! Download any single property Website created by MyMarketWare for offline use. Showcase your online listings during a listing presentation or copy any of your MarketSites to a CD for a thoughtful closing gift.
(2) Enhanced sign riders made from corrugated plastic provide increased durability for all type of weather conditions. Sign riders cost $22 with reduced shipping time at no extra cost!
(3) FREE SMS texting service! I’m not naming names….but some SPS solutions will charge you as much as $25 per listing per month for this service. But MyMarketWare will provide you with unlimited SMS texting service free to go hand and hand with each and every sign rider! Incoming leads are circulated in real time to the listing agent’s mobile phone as well as via the “Activity Center”. [Read more...]
I have another free opportunity to improve your technology skills in a webinar coming up tomorrow. The event is sponsored by Cyberhomes and presented by Allen Hainge of CyberStars. If you are an MTO fan, you may remember that Allen has recently become a guest contributor here at MTO. He has lots of industry knowledge and is a techno-fan too! See more on Allen here.
For those of you attending the webinar, you’ll leave this session with concrete, proven steps to increase your business today! Here are a few of the topics Allen will cover:
+ Why old tools & strategies don’t work in today’s market
+ The Top 10 tools top agents use to build their businesses
+ 3 types of agents Web sites…and why only one really makes you money
+ 5 “must have” elements of a money making Web site
+ 5 things listings on your site must have
Space is limited. Reserve your Webinar seat now!
Join us for a Webinar on October 30th, from 10 am to 11 am PST