With your survey tool of choice, you can easily create a template survey for various situations. To start, you should have a “Prelisting Presentation Survey.” This template will be used when you land a new listing appointment. Simply forward it out via email with your prelisting packet, and you’ll have a chance to collect valuable seller feedback before you have the listing presentation. As a result you can address any issues brought up by the survey.
You may also want to gather feedback of potential buyers as they leave an open house. This is a great opportunity to find out their true intentions. I’ve heard various stories about transactions being saved by discovering information through consumer feedback. A few other ideas may include a survey of the selling party after you didn’t get a listing, or follow up a successful close with a post-closing satisfaction survey.
For tips on creating a survey, take a look at eHow’s article.