If I were comfortable with technology I wouldn’t really be on my game! Technology, you know…the tools, apps, platforms, devices…and even the strategies involved to make them proficient change so rapidly you can’t possibly know all there is to know. So why do we make ourselves crazy and get overwhelmed before even trying…it’s just our [...]

You’re clearly here because you care about your Facebook friends. You want to listen, learn from, help and contribute! I like you already! So brush up on your Facebook “best practices” and make these 5 resolutions to improve your Facebook engagement (if you haven’t already). (1)   No more whining about the timeline…just accept it [...]

One of the best ways to support your content planning is by bookmarking resources you can turn to for (1) curating quality or relevant articles and other media, (2) creating content of your own, and of course (3) consuming content to stay current within your area of expertise. I’m sure you already have favorite websites [...]

Recently Google announced they were piloting a program to start presenting author information in organic search results. As this feature is beginning to gradually roll out, I’m struck by what a huge opportunity this could be for real estate practitioners. Imagine having your quality content displaying to locals via search, with your avatar included directly [...]

My friend and RE franchiser extraordinaire, Michael McClure, asked me to give my opinions recently via video on the “ROI of using social media in real estate”.  In fact, he asked a number of talented and successful real estate influencers to weigh in…including my better half, Reggie Nicolay. If you haven’t had the opportunity to [...]

It’s not very often we toot our own horns…but THIS is that cool! And afterall, I am in the business of teaching how to be more effective with your marketing and technology implementation! So here it goes! If you have a WordPress site (particular those of you on the Genesis platform) and a Facebook Page [...]

I’m always looking to generate meaningful analytics from my social media activities. These analytics help me to understand what’s working, what’s not working, and notice trends I otherwise may have missed. In my arsenal, I have Google analytics and Clicky on the blog metrics side, Facebook Insights for Facebook and use Lithium for Twitter. But [...]

With Facebook’s recent changes to page tabs, there’s been some confusion about what is, and what is not possible. This post is to clarify what changes Facebook has made, and show MTO readers how to easily take advantage of the new methods for creating page tabs. On February 10, 2011 Facebook announced page admins could start [...]