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[VIDEO] Developing Your Content Marketing Plan: Step 3 – Bookmark

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Google Authorship Markup and the Beginning of Visual Search Cues

Recently Google announced they were piloting a program to start presenting author information in organic search results. As this feature is beginning to gradually roll out, I’m struck by what a huge opportunity this could be for real estate practitioners. Imagine having your quality content displaying to locals via search, with your avatar included directly to the right.

Here is an example of what we’re talking about:

Authorship Markup is essentially a way for Google to connect authors with the content they create and then show what I’m calling Visual Search Cues in the organic results.  This is all done by using HTML5 microformats such as the rel=”me” and rel=”author” tags to identify your content. [Read more...]

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Social Media ROI: You Get What You Give

My friend and RE franchiser extraordinaire, Michael McClure, asked me to give my opinions recently via video on the “ROI of using social media in real estate”.  In fact, he asked a number of talented and successful real estate influencers to weigh in…including my better half, Reggie Nicolay. If you haven’t had the opportunity to check out this video series, make sure you do!

And if you’d rather get to the point than watch me dance in yet another video, read on.

So what’s my take on the “ROI in Social Media”?

First, let me remind us of the obvious. Social media channels like Facebook, Twitter and the lot, are little or no cost to you at all.

Yes, they take time and effort…but doesn’t EVERY good marketing strategy?! [Read more...]

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fbPressPage: Your WordPress Content Inside Facebook

It’s not very often we toot our own horns…but THIS is that cool! And afterall, I am in the business of teaching how to be more effective with your marketing and technology implementation!

So here it goes! If you have a WordPress site (particular those of you on the Genesis platform) and a Facebook Page in need of some serious love (aka content)….I’d like to introduce you to fbPressPage, from Agent Evolution! This is a WordPress and Genesis Framework specific add-on that brings your site content into your Facebook Page as a tab.

As a Facebook Page Admin, you’re faced with the challenge of trying to provide content (listings, community, neighborhood, market data, etc) on your Facebook Page, or searching for the right app that will attempt to do it for you. fbPressPage gives you the ability to customize your Facebook Page Tab with your WordPress content and features…and you can do it right from the WordPress Admin. [Read more...]

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HootSuite: Custom Social Media Analytical Reports


I’m always looking to generate meaningful analytics from my social media activities. These analytics help me to understand what’s working, what’s not working, and notice trends I otherwise may have missed. In my arsenal, I have Google analytics and Clicky on the blog metrics side, Facebook Insights for Facebook and use Lithium for Twitter. But having aggregated views with a consistent look and feel of reporting would be a welcomed benefit!

Last week I started playing around with HootSuite’s new Custom Social Media Reporting module; and I was pleasantly surprised by it’s flexibility. The report builder includes over 30 individual report modules; allowing you pick the metrics you’re interested in tracking. Then once I had a finished product, sharing the report is a snap. [Read more...]

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How-To: Add an iFrame to Your Facebook Page as a Tab

With Facebook’s recent changes to page tabs, there’s been some confusion about what is, and what is not possible. This post is to clarify what changes Facebook has made, and show MTO readers how to easily take advantage of the new methods for creating page tabs.

On February 10, 2011 Facebook announced page admins could start using iFrames as page tabs, displaying a maximum of 8 tabs at any one time. To see more than the default 8 tabs, users need to click “More” below the last tab to reveal anything hidden. Facebook also announced they were going to deprecate FBML and FBJS as the primary technologies for building Facebook apps. As of March 11, 2011, Facebook users will no longer be able to create new FBML apps and pages will no longer be able to add the Static FBML app. [Read more...]

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5 Simple Tips for Improving Facebook Communication

As I’m sure you and the rest of the world are aware of, Facebook recently made some major changes with Pages and Settings. Some of these new updates have greatly improved the way we communicate on the platform we know and LOVE! So I thought I’d share a few tips for using these new features, as well as a few of my favorite ways to keep the conversation flowing! [Read more...]

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The Art of Social Listing Exposure

If you’re looking for the article that tells you how to blast your listings out to everyone on the Web, this isn’t it. If you’re looking for the article that gives you a list of all the Facebook apps that auto-post listings to your business page or wall…this still isn’t it. But if you want to know how to share your listings in a socially engaging manner on Facebook or even Twitter…then you indeed came to just the right place!

Nearly every time I teach a Facebook class to real estate professionals there is usually one agent who asks (right from the beginning), “How do I post my listings to my wall or tab?” And my reply is most often not the answer, but a question, “If you’re a consumer do you start your search for a home inside Facebook?” (Usual reply: “uh no”) Yep…that’s what I thought.

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