Are you using your past real estate sales to effectively market yourself in your prelisting and listing presentations? I have a cool mapping technology that will help you create a dramatic visual representation of your past successes. Microsoft Streets and Trips is a powerful software for creating mashups of your sold properties. It’s actually easier than you might think. Purchase Microsoft Streets and Trips 2008 here.
Start by gathering a list of the real estate you have sold over your career. Get the list into Excel, keeping the street name, city, state and zip in separate columns. (If you have sold homes more than once, you can create two separate lists and color the icons a different color.)
Now to import the real estate sales, start by opening Microsoft Streets and Trips.
- On the menu bar, click Data and then Import Data Wizard.
- Next you need to assign each column from the excel file to a part of the address.
- Select from the Data Type pull down to choose.
- Once you’re done, click Finish.
If everything went according to plans you will now have the sold real estate all plotted on the screen in front of you. To finalize you may want to change the icons. Go back to the menu bar and select Data and then click Data Set Properties. In the middle of the new window you can change the Symbol or create a custom one. Now simply move the map to a region you would like to highlight and zoom in accordingly. You are now ready to print.
TIP: Print the map out on glossy paper for maximum appeal.