Have you’ve embraced social media as a means of marketing your real estate business, but have experienced little in terms of “pay off”? If your answer to this is “yes”….then I ask you to consider the way in which you’ve implemented your social media marketing strategies.

Not too long ago maps were used simply to find locations and get from one point to another. But over recent years digital mapping has pushed the boundaries; adding new and innovative features with Google leading the way. Yesterday was no different; Google announced a new feature called “What’s here?” A very intuitive implementation that [...]

Targeting your marketing efforts is easier said than done. A lot of agents are finding themselves in scramble mode right now. Just trying to get “it” done. For many, that “it” is just maintaining the basics like client interactions and daily administrative tasks.  But if you’re not prospecting then what happens when the “keeping up” [...]

Twitter has been integrating Search.Twitter (formerly Summize) for some time now. I first noticed the search tool and “Saved Searches” features about a month ago. However, it seemed like Twitter was taking it’s time rolling this new search tool out to all it’s users.  You may have already observed the trending topics and search bar [...]

Lifestreaming might sound like something that occurs during your favorite reality TV show, but it’s actually the aggregation of your online presence in one central location or Website.  It’s an effective way to organize and display your collective thoughts, ideas, blog posts, and social connections that you share online. There’s really no right or wrong [...]

Recently I’ve been getting a lot of questions about how best to build your network on Twitter. I previously offered up some search strategies for finding your tweighbors. But after finding and following…where do you go from there? Not everyone finds jumping into the conversation that easy. And if you approach twits the wrong way [...]

If you need to create a flowcart, diagram, org chart or even a wireframe, I have a powerful and attractive resource for you! Lovely Charts is a slick Adobe Flex application that uses a simplistic drag and drop drawing engine.  You can tell Lovely Charts has placed heavy importance on their clean design and attractive [...]

Of course we can’t go to every real estate conference taking place this year. But we can plan ahead for events that may be coming to your local area. Or better yet, plan for a vacation-learning experience. I may be a bit biased being in California, but San Francisco and San Diego make for great [...]