Have you’ve embraced social media as a means of marketing your real estate business, but have experienced little in terms of “pay off”? If your answer to this is “yes”….then I ask you to consider the way in which you’ve implemented your social media marketing strategies. [Read more...]
Not too long ago maps were used simply to find locations and get from one point to another. But over recent years digital mapping has pushed the boundaries; adding new and innovative features with Google leading the way. Yesterday was no different; Google announced a new feature called “What’s here?” A very intuitive implementation that works by simply selecting a point on their map and choosing “What’s here?” Google then presents what they feel is “the most relevant result representing that location”
Targeting your marketing efforts is easier said than done. A lot of agents are finding themselves in scramble mode right now. Just trying to get “it” done. For many, that “it” is just maintaining the basics like client interactions and daily administrative tasks. But if you’re not prospecting then what happens when the “keeping up” with your current business ends, and you’re left without new listings or buyers? Ummm, I think you know the answer to that!
If hiring an assistant or marketing coordinator is not in the cards for you right now, you need to find a way to organize your marketing efforts and concentrate on sharing your expertise with the right network. One simple way to elevate your expertise above the competition is by obtaining a designation or specializing in certain types of real estate transactions. Do you have several green builders in your area, as well as knowledge of sustainable home features? You may want to consider becoming an EcoBroker, a special designation for environmentally concerned real estate professionals.
If you need to create a flowcart, diagram, org chart or even a wireframe, I have a powerful and attractive resource for you! Lovely Charts is a slick Adobe Flex application that uses a simplistic drag and drop drawing engine. You can tell Lovely Charts has placed heavy importance on their clean design and attractive chart output. Their graphics and symbols will help you clearly represent your ideas on screen…without having to dig deep through thousands of choices. But don’t take my word for it, view their Gallery here.
Of course we can’t go to every real estate conference taking place this year. But we can plan ahead for events that may be coming to your local area. Or better yet, plan for a vacation-learning experience. I may be a bit biased being in California, but San Francisco and San Diego make for great destinations! Here’s the lowdown on all the valuable upcoming real estate conferences….all are worth attending! Which one(s) are you planning for?
REBarCamp Seattle - One day event for passionate real estate professionals who are hungry to learn and share creative and effective marketing ideas and industry trends. When: Feb 13th, 2009 Where: Zillow Corporate Headquarters, Seattle
RETechSouth – Real conversations about the technological changes impacting the real estate industry. Some of the best minds in the industry will gather in one room to share their knowledge. When: March 20th 2009, Where: Gwinnet Center, Atlanta
REBarCamp Los Angeles – If you missed Seattle, don’t worry REBarCampLA is a great day for agents looking to get started with social media marketing and other creative online and offline strategies for growing your business. When: April 2nd ,2009 Where: Location TBA [Read more...]